Use Little red Book to promote your brand in ChinaContact us
Open an official account for your brand to shine & be taken seriously on RED
Open a merchant Account and start Selling on the Little Red Book
Store, content, community… We manage it all for you, following your guideline
We build your marketing campaigns from A to Z, create the buzz and bring your brand the awareness it needs to kick-up your sales
Work with our RED KOL network to improve your brand awareness.
Monthly report on campaigns results & directions to take next. You always know what’s going on & can step in at any time.
Let's Discuss your Project?
The very first step is to register in the Little Red Book’s system (小红书入驻平台) as a merchant or a company. Registering on the app can be somewhat complicated, lots of paperwork has to be done … in Chinese. After registering, you’ll need to wait for approbation before you can start publishing or selling as an official. If you want to avoid paperwork and doing mistakes that would probably cost you your place on the platform, hiring a xiaohongshu agency that knows the system is probably the safest and fastest option for you.
Because Xiaohongshu is a social app as well as an e-commerce platform there is a necessity for fresh, regular and reliable content. Our Chinese team is on top of trends and will create relevant content to make your brand surf on the buzz or become the buzz. If you are a seller your products will be listed following the code of e-commerce in China and Little Red Book regulations. To build the hype around your brand as well as manage the reactions around your campaigns, a community manager will be assigned to your project. He/she will make certain that any negative reaction is being handled properly while keeping the integrity of your brand identity.
Xiaohongshu has become one of the best places for KOL campaigns. It has been built around reviewing and a lot of KOL and influencers have flourished on the platform. We have a KOL-dedicated team that will run cost-efficient KOL campaigns for you. It's possible because of our partnerships with various Chinese influencers and our expertise. These campaigns can take different forms: reviews, live streams, short videos, banners, etc. When it comes to e-commerce, as your Xiaohongshu agency, we will help you develop promotional campaigns following the Chinese holidays and busy periods. We make you take part in the RED store promotional activities.
What is the Little Red Book app?
Launch in 2013, it has 0.1 billion registered users and 30 million monthly active users. Most of them being women between 18 and 35 years old from 1st-tier cities. Learn more about the app in our Xiaohongshu Guide
Why Use the Little red Book app?
Chinese consumers tend not to trust official sources but other consumers instead. Little Red Book is based on user-generated content or word of mouth. The core of the content is products rating via shopping notes. The perfect environment for KOL marketing.
Can brands sell on the little red book app?
Xiaohongshu also has an e-commerce section. Companies or merchants who have formed a partnership with the platform can sell their products online. Like Tmall or JD in China, Xiaohongshu is known to sell authentic products.
What is the best seller category on little red book?
+60% of the users are women between 18 and 35 from 1st-tier cities. The best-selling category is cosmetics. Clothing is getting more popular.
What selling option do I have?
Is Little Red Book good for ereputation?
For small brands that need to get visibility, the app is a good start. It offers a good base to create a community, and contrary to Wechat is an open social media.