Why choose us to develop your e-commerce strategy in China?
E-commerce is booming right now in China and representing approximately 35% of the overall e-commerce market, making it the world leader. Its share is expected to reach half of the global market in 2018. In 2014, China’s e-commerce transactions accounted US$2.1 trillion and growth by 25 percent year on year. E-commerce in China is growing faster than in any other country, that is the reason why it’s the right time to start selling your product through e-commerce platform in China.
E-Commerce China : Top Agency
In addition, China is now the largest Internet market in the world with more than 632 million Internet users and has a penetration rate of 46% of the population. It is through this that e-commerce is extending exponentially.
Why e-commerce is so popular in China?
If e-commerce is so popular in China it’s because it way much easier for a lot of Chinese consumers to shop online rather than offline. In fact if they live in small cities they can have online access to different kind of products they couldn’t find before.
They can also compare prices online as it’s one of the more powerful buying trigger for Chinese consumers.
Finally they can escape crowded mall and receive their products way much faster than in the West for example.
On which platforms can you sell your products in China?
If you’re looking to sell your products on the B2C market, here are the market share of the most successful e-commerce platform in China. Tmall is very powerful and you can’t avoid it if you’re looking to sell your products to Chinese consumers.
If you’re trying to sell in B2B, then you can’t escape Alibaba which is still dominating China’s B2B market by revenues with 44.13% of market share, followed by HC360 (4.86%) and Global Sources (4.69%).
Our services as an agency specialized in e-commerce are the following:
Every company looking to enter the Chinese e-commerce market need to adapt its strategy and need partners. More than simple services providers, we’ll be your guide on the success path and help you to reach your goals.
Here is how we’ll proceed:
Market analysis: We’ll analyze the market, your competitors and be able to identify the growth opportunities in your industry as well as the challenges.
Then by studying the shopping behavior of your target we’re going to establish a strategy in order to reach your goals.
Here is the sales funnel for the e-commerce transaction in China:
It’s crucial to understand it and be able to adapt it to its company to succeed on the Chinese e-commerce market.
E-commerce consulting: We’ll be able to give you some advices on which platforms are more suitable for you and create for you an e-commerce custom made multi-channel strategy.
Design strategy: Once we’ll have select the platforms together, we’ll set up and design your e-commerce website and drive some traffic on it.
Marketing and Promotion: One of our biggest mission will be to promote your e-commerce business toward your target. To sell, you need to be visible. In order to do it, we can use several digital tools as SEO and SEM, E-PR or community management. Then, we’ll manage the campaign and assure its follow up and optimization.
We will make sure that your e-commerce website will be profitable as we’re an ROI-focused agency.
We’ve already developed several e-commerce projects and know how to promote efficiently your e-commerce business and your company in China by using the latest digital tools.
If you are interested to be part of the Chinese market and want to reach your Chinese targets, you don’t have to hesitate e-commerce is made for you. Then, don’t hesitate to contact us for more information.
Our dedicated team can offer you an e-commerce plan for China’s Online Marketplace that will be adapted to your products and target.