china ecommerce guide

E-Commerce is in its heyday in China, representing approximately 35% of the overall retail market, it is a global leader. China’s E-Commerce share is expected to reach half of the global market by 2020. In 2016, China’s e-commerce transactions accounted for US$2.1 trillion alongside a 25 percent year-on-year growth. E-commerce in China is growing faster than in any other country & this is the reason why now is the time for starting to sell your products through e-commerce platforms in China.

E-Commerce China: Top Agency

In addition, China is now the largest Internet market in the world with more than 800 million Internet users it has a penetration rate of 64% of the population. It is alongside the growth of the unique Chinese web that e-commerce is expanding exponentially.

MARKETING TO CHINA AGENCY

We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Why is e-commerce so popular in China?

E-commerce is so popular in China because it’s significantly easier for a lot of Chinese consumers to shop online rather than offline. In fact, if they live in small, third-tier cities they can have online access to different kinds of products they couldn’t find before.

They can also compare prices online with product and cost comparison one of the most powerful buying triggers for Chinese consumers.

They can escape crowded malls and receive their products much faster than in the West due to an incredibly advanced and extensive delivery infrastructure.

E-commerce platforms are also growing more developed, user friendly, and embracing digital payments for the consumer’s ease and convenience.

Which platforms can you utilize in China?

If you’re looking to sell your products on the B2C market, here are the market share figures for the most successful e-commerce platforms in China. Tmall & JD are very powerful and can’t be avoided if you’re looking to sell products to Chinese consumers.

Marketshare gentlemen marketing agency

If you’re trying to sell in B2B, then you can’t escape Alibaba which is still dominating China’s B2B market in terms of revenue with a 44.13% of market share, followed by HC360 (4.86%) and Global Sources (4.69%).

Our services as an agency specialized in E-Commerce:

Every company looking to enter the Chinese e-commerce market needs to adapt its a strategy and needs local partners. More than just a simple services provider, we’ll be your guide in the complex maze that is the Chinese E-Commerce market to help you reach your goals.

Here is how we’ll proceed:

Market analysis: We’ll analyze the market, your competitors and be able to identify the growth opportunities in your industry as well as the challenges.

Then by studying the shopping behavior of your target, we can establish a strategy in order to reach your goals.

Here is the sales funnel for the e-commerce transaction in China:

Ecommerce-China-sales-process-1024x697

It’s crucial to understand this model and be able to adapt it to your company is to succeed in the Chinese e-commerce market.

E-commerce Consulting: We’ll be able to give you advice on which platforms are most suitable for your project and create a custom-made, multi-channel strategy.

Design Strategy: Once the most appropriate platforms have been selected, we’ll set up and design your e-commerce website and drive qualified traffic through intelligent ad placement.

Marketing and Promotion: Our focus is to promote your e-commerce business with your target closely in mind. To sell, you need to be visible & reputable. In order to achieve this we can use digital tools including; Baidu SEO and SEM, E-PR, Media Buying (DSP) & Community Management. Then, we’ll manage the campaign and assure its optimization & success.

We will make sure that your e-commerce website will be profitable, we’re an ROI-focused agency. The solution is to attract and also re-target the most qualified traffic in order to increase conversion rates.

We’ve already worked on a host of e-commerce projects and know how to effectively promote your e-commerce business in China by engaging with the latest digital tools & cutting-edge strategy.

If you’re interested in being part of the Chinese market and want to reach your Chinese target you need to adopt the most intelligent strategy.

Our dedicated team can offer an e-commerce plan for China’s Online Marketplace that will be adapted to your products and target. Don’t hesitate to contact us for more information.

For more information on E-commerce in China, you can take a look here & here.

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5 Comments

  1. Thank you for your introduction. Do you do E-Commerce consulting ?
    I guess most of brands need to have a survey before invest money, and China is not cheap anymore .

  2. Hello Arthur,
    We can provide E-Consultancy yes, usually before starting a e-Commerce project our customers need to understand their market.

  3. hello
    i am happy to know about you arthur, well am a kenya though was living in china worked in alibaba, now trying to develop my own platform like alibaba, kindly advice me what is the best thing to do ,

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