50 hard truths about doing business in China B2B, from 14 years on the ground in Shanghai. Written by GMA founder Olivier Verot.
Thijs runs a small Dutch company that builds industrial filtration systems for chemical plants. Two years ago he hired an agency to “do social media in China.” Six months and one WeChat account later, he had 40 inquiries and a lot of enthusiasm. He also had almost nothing to sell to. Two of those 40 […]
How we establish credible brand postionning in China for our clients. Insights on face (Mianzi), Baidu SEO, and social media strategies like WeChat.
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