Weitao, the new platform of Taobao
Taobao, the C2C e-business platform is owned by Alibaba, one of the main Chinese web companies. Because Alibaba is making war with Tencent, another big web company, they decided to shut down the QR code entrance on Taobao from Wechat, the mobile social network of Tencent. Instead, Taobao created its own social app called Weitao.
<p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top and most visible <strong>Web & Marketing Agency for China</strong> you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.</p><!– –><a href=”/contact-us/” class=”cta-article”>Contact us Today</a>
What is it?
Weitao was created in order to make a better connection between sellers and consumers. It is an application similar to Wechat and Weibo with social feeds. It allows sellers to put their products, and when the consumers want to buy a product, they just have to click on it to land on the purchasing page.
But what will be the future of Weitao?
Weitao seems to be very important for Taobao. In fact, it has the second place on the Taobao navigation bar. Weitao has a high objective: they want to reach 1 billion Yuan sales for the “single day” (November 11th is the single day in China). In fact, Taobao made promotion these last years for this day and it worked very well: they had 19,1 billion Yuan sales. So Weitao wants also to make high revenue on this day and already started to attract businesses.
Moreover, Weitao is the entrance of Taobao on the mobile traffic; it’s the direct competitor of Wechat, which means Taobao will invest probably a lot in it to compete with Wechat in order to not let Tencent be the leader on mobiles.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.