Weitao, the new platform of Taobao


Taobao, the C2C e-business platform is owned by Alibaba, one of the main Chinese web companies. Because Alibaba is making war with Tencent, another big web company, they decided to shut down the QR code entrance on Taobao from Wechat, the mobile social network of Tencent. Instead, Taobao created its own social app called Weitao.

<p style=”font-size: 1.5rem; margin: 0 0 10px 0; font-weight:bold;”>Marketing to China it’s also an <span style=”color:#B23C2E;”>Agency</span></p><!– –><p>We are the top and most visible <strong>Web & Marketing Agency for China</strong> you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.</p><!– –><a href=”/contact-us/” class=”cta-article”>Contact us Today</a>




What is it?

Weitao was created in order to make a better connection between sellers and consumers. It is an application similar to Wechat and Weibo with social feeds. It allows sellers to put their products, and when the consumers want to buy a product, they just have to click on it to land on the purchasing page.


But what will be the future of Weitao?

Weitao seems to be very important for Taobao. In fact, it has the second place on the Taobao navigation bar. Weitao has a high objective: they want to reach 1 billion Yuan sales for the “single day” (November 11th is the single day in China). In fact, Taobao made promotion these last years for this day and it worked very well: they had 19,1 billion Yuan sales. So Weitao wants also to make high revenue on this day and already started to attract businesses.

Moreover, Weitao is the entrance of Taobao on the mobile traffic; it’s the direct competitor of Wechat, which means Taobao will invest probably a lot in it to compete with Wechat in order to not let Tencent be the leader on mobiles.



We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

Weitao for sellers

On Weitao the sellers can have a special store dedicated to its products, where the consumer can see them. Knowing that advertising on mobile is expensive for Taobao sellers, they probably just should use Weitao, which is a dedicated app.

But not all the sellers should go on Weitao. In fact, because it’s new and in order to have a good image, for now, Taobao is helping especially big sellers. They will start to help more small sellers when the app will be more mature. It is then good to go on Weitao when you are a big seller. Moreover, big sellers have a better relationship with Taobao, so it’s easier for them.



This is why before entering Weitao when you want to sell, you have to analyze your own situation first and see if it is suitable for you.

Then, when you want to open an account on Weitao, there is something you should be careful of: you can’t change the name of the account. So you should be aware of that and be careful when choosing your account’s name.

If you want to know more you can read this article about e-business in China or this article about the keys to success in the e-commerce in China.

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  1. Hi,

    We are a Chinese and Ecuadorian company we have offices in China and Guayaquil-Ecuador. I will like a quote on this service:

    Can I have my own exclusive Taobao store?

    Yes, we can design, translate and setup an exclusive Taobao store for your brands. This helps you better control your branding and allows you to list more products. We recommend testing the market by listing some of your products on our stores but if you are confident you can go straight into have your own Taobao store.

    I want to open my own taobao seller page, but I will like you to help me with the translation and design. We represent a banana export company from Ecuador and we will like to sell banana clusters door to door just like DOLE does in China.

    This is DOLEs page we will like it just like this but only with banana:

    Please quote me the service of opening the tao bao seller account, design and translation in Chinese.


    José Antonio

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