A very gratifying quarter
As the number of Weibo users continues to grow, marketing on this platform is becoming more and more popular. And it’s no surprise why – with over 500 million active users, Weibo offers businesses a vast potential customer base. But how can you make sure your Weibo marketing efforts are effective? Here are three tips to help you reach more people and boost your business’s visibility on Weibo!
Active users essentially connected to their mobile
Weibo reached 89 million users per day in March, up 34% compared to the same period in 2014. 86% of Weibo users access the site from their mobile phones. Mobile Internet users represent an increase of 57% compared to 2014.
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A steady growth
Despite opponents, who want the death of Weibo, the monthly active user growth has doubled in the last quarter and increased 5.2% in the first quarter of 2015. The company also exceeded its objectives with earnings of $ 96.3 million, an increase of 43% compared to last year.
The company still lost $ 2.8 million but this loss has rapidly decreased from 47.4 million a year ago to 15.4 million last quarter. The company estimates earning $ 105 million in the next quarter.
The investment of Alibaba
Regarding the benefits of Weibo, a report announced that the company has planned some initiatives with the e-commerce leader Alibaba and the results are expected in the second quarter. Alibaba has invested $ 586 million in Weibo in 2013.
Moreover, during the last week, the social network has received a boost with the publication of Tim Cook on his Weibo account.
WeChat compete with Weibo
Weibo also has a growing pace, but still slower than the smartphone messaging app, WeChat’s top choice for most of the smartphone generation. WeChat has also reached 549 million monthly active users in its first quarter of 2015, an increase of 39% compared to the previous quarter.
Chinese social networks are part of the daily life of the population. Every day, more and more people are connected. Chinese consumers can find information about anything they wish and communicate in China mainly through social networks.