Weibo Advertising & Marketing

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Weibo, one the Chinese most famous social network, is the must-know tool for the marketers who want to engage in Chinese digital marketing area. The result you could get from Weibo marketing in China is like you do digital marketing on Instagram or twitter in outside China. Although there are many different micro blog service in China, Weibo still is the hottest micro blog APP . From the report did by China Network Information Center recently, the number of registered Weibo users was around 600 million, over 300 million monthly active users and over 130 million daily active users.

Weibo Advertising & Marketing


This article will help you know what is Weibo, how to use Weibo and the functions on Weibo.

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Register on Weibo: Personal Account and Official Account

Weibo has two different account types to sign in, which is personal account and official account. It is clear to see personal account is for individuals and the official account is for some groups in society, like media, companies, organizations and so on.

Personal Account (for Personality and stars) 

People who want to sign in a personal account, you just need an active email address or phone number (only for China, HongKong, Macau. Taiwan, The United Station, Canada, Brazil, and Malaysia) that haven’t registered on Weibo or link to other exist Weibo accounts.

Official Account (For Brands)

The group who want to apply for a official account need to be verified their identification. In this part, you need to upload the documents that can prove your group is legal.

The Functions on Weibo


The reason that Weibo is popular in China is people can get much more news more convenient than before. It will be shown on their homepage when they follow different official accounts of newspapers and magazines. Even they don’t follow newspapers and magazines, they also could find the most hot news and social topic on Weibo through Hot Channel.


Official account could posts products or information updates, pictures and videos regularly that can keep your account activity and lift the exposures.

Posts , interesting Photos 

Everyone can post every legal thing on Weibo. It also could be a efficient way for individual users interact with their friends and family in any minutes and any second. For interaction, people can click like, dislike, share and even leave comments on the posts that they’ve seen.

Manage your Community

As we mentioned before, Weibo could help you keep in touch with your friend due to its real-time interaction and chatting function. Your friends and family also could know more about you through what you have shared, commented, liked and posted. For official account, it is great for you to stick with your customers and understand their needs, vice versa.

Weibo Advertising

Take Part in Campaigns

Take part in a campaign could cheer up Chinese netizens. They have paied a lot attention on this kind of things. For them, Its more like join a big gathering for fun, just online. The prize does not matter for Chinese.Weibo campaign could help you increase your exposure very efficient, and lead you more followers to create a large customer group.

Event Marketing

Create Event is the Hot Trend for getting fans in Weibo in 2017. Create event is the best way to engage community, distribute gift and engage the community to create a viral effect.

Lyon Tourism Bureau for example create a event every week and engage thousands of Chinese People everyweek with games.


Play with #HopTopics

In China, many Weibo users admit that they for addicted on Weibo. It might mostly due to the hot topics functions. People can easily get the lasted hottest topics and join the discussion online. Within this function, you can gain the information about what is the recently hot topic as well. Consequently, beside the official information, you can join the discussion within your customers and potential customers. If your comments is proper, it even could lift your Brand image and famous.




This function was used to do some social survey. Now, its more than that. Votes also used in some campaigns as well. For example, votes for your idols, which one is the most handsome? For official account, you could use function to do campaign or do the survey to understand your customers what they like and what they want.

Live Streaming , the new Weibo Feature 

Live streaming is a quite new function on Weibo. It is another function to keep bloggers interact with fans in real-time. This service is provide by YiZhiBo, which cooperate with Weibo. For official account, it could be a efficient way to keep on real-time interact with your followers. You also could invite some celebrities or KOLs to do broadcast for you, which can attract more views and lift your exposure.

See also Techcrunh 


If you want to increase your popularity on Weibo, you can contact us to receive a quotation. 

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  • Ken Buntuosx

    Hi. your sign up process for a service verifed weibo account does not work for people in Thailand..I tried every mobile number and always comes back invalid

  • Saba Benidze

    Hello. I am from georgia and can not registration in weibo
    Why are not georgia location to write down my mobile number ?
    Please help me

  • I wanna establish an online video adv platform web. Can you advise me on this regard?

  • Mickeal

    Hello Marketingtochina,
    I already writte to you an email, I would like to advertise on Weibo and sell on Weibo, it is possible to have a Weibo Shop ?
    I would like to know if it is possible to have affiliation on Weibo, CPA cost per action(purchase ) ?

    • Olivier

      Hi Mickeal,
      We can help you with Advertising 😉
      Weibo do not have Shop , it is usually link to Taobao/tmall store

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