Available for all users on, Android, İOS, and Windows, China’s all-in super app offers its users the handy desktop version: WeChat web.
If you aren’t particularly close to China, you may think WeChat is just another messaging app that can be replaced with another. But in reality, in the last 10 years, Tencent’s main social platform has become an everything-app for any individual, local or foreign within the country. Let’s dive into today’s topic!
Short Introduction to WeChat
WeChat is a social and business powerhouse that has only continued to grow since its inception. The app boasts 1.3 billion monthly active users in 2023, despite some resistance to its use in certain countries.
Why You Should Use WeChat Web
Although WeChat offers great apps for both iOS and Android smartphones, there are still times when you need to access WeChat on your computer. For registered users, scanning the code via the mobile phone connects to the WeChat web in an instant.
WeChat Web is very helpful at work, especially if you need to constantly send files. Big files can be difficult to send and receive. For example, imagine that you need to transfer big files through WeChat on iOS, first of all, you have to save them in the cloud. Viewing pdf or other files sent on WeChat mobile can be torture to your eyes. Through the WeChat web, you can view any shared file in full size on your computer.
Wechat web saves you from the hassle of sending files from your mobile phone to your computer. When you log in to your WeChat web, all the files sent to your mobile WeChat account can be viewed or saved right on your computer simply by opening them.
Imagine you are at work and you have to switch from mobile phone to computer every five minutes. It is very not practical. While you are on the WeChat web, you get a little pop-up when you receive a message or a file. So you don’t have to use your mobile at all. Multitasking on the same device makes you work more efficiently and saves you time whether you’re in the office or at home.
WeChat web also helps you save mobile data. Let’s say you are having a long video call, you may run out of data and get disconnected during an important meeting. And it is not just that. Not only does WeChat web save your mobile data, but it also makes video calls more convenient with much better video call meeting options.
How to set up WeChat Desktop Apps for Windows and Mac
Almost all foreign accounts are blocked for WeChat’s web access. It is critical to download and install the desktop app. It is a relatively easy process and the outcome is worth the few minutes of hassle.
To get WeChat on your desktop computer, go to the official website and click on either the Windows or macOS icon. Once clicked, follow the application directions from there.
On the following screen, you can either download the app directly from this website or find it on the Mac App Store or Microsoft Windows Store. After you download the app, install it and then open it.
It will show a QR code for scanning with your mobile phone.
Get the WeChat app on your mobile phone and continue scanning the QR code from your computer.
There will be a profile photo of your WeChat account on the desktop.
Your mobile WeChat gives you permission for desktop login. Finally, you can log in to the desktop app and begin using it in an instant.
Voila, you are all set up and ready to use your WeChat web!
If you want to learn more about how to use WeChat in your marketing strategy, we are here to asist you.
Are You Planning to Create a WeChat Marketing Campaign?
We can help you!
At GMA, we provide marketing agency services that extend to WeChat and beyond. By sharing content about your company and its products on this easily accessible platform, you are more likely to engage potential customers.
Additionally, we help manage and define your strategic online presence through active reputation maintenance across platforms like forums, comments sections, and question-and-answer sites.
At our agency, we focus on promoting your brand in areas where potential customers are located. By utilizing a combination of SEO and Ads strategies, we drive qualified traffic to your WeChat store. One example of how we do this is by helping you integrate with WeChat groups. These have much larger communities than other platforms, meaning that the information relayed within these groups is trusted more by consumers.
Additionally, Chinese consumers are sensitive to promotional offers–with a good campaign, your sales can increase significantly. Our agency specializes in creating these types of high-performing campaigns for our clients.
When done correctly, WeChat marketing can be a powerful tool to increase brand awareness and sales in China. Our team of experienced professionals can help you create and execute a successful marketing strategy on WeChat.
Contact us today to learn more about how we can help you grow your business in China.