Wechat is the most used social media app in China. Its growing is impressive and the app will maybe become the first and the only one for digital marketing,communication and e-commerce.
Wechat allows consumers to do everything. It’s a convenient and quick app for digital communication which improve its functions everyday to adapt its functunalities to the chinese consumers.
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UNDERSTAND WHY CHINESE CONSUMERS LOVE WECHAT
Chinese people are the more connected people in the world. They are always connected to smartphones or tablets and spend an average of 3 hours surfing on social media apps.
Wechat in China is a must-have, it’s impossible to imagine don’t use Wechat when you are in China. Wechat is so convenient that for users it’s as unimaginable don’t have Wechat as don’t have a smartphone.
FUNCTIONS OF WECHAT
When I will explain you all the functions of Wechat, you will better understand why chinese people can’t live without Wechat.
Wechat is a multifunction app where you can :
- Send instant messages (write message, use voice or broadcast messaging)
- Call people in normal call or video call.
- Follow moments of your friends, brands, KOLs (Key Opinion Leaders)
- Read contents and news
- Do online shopping
- Location sharing
- Life services (delivery food…)
- Payment in shops and online
Wechat is a very interesting app because they push the customer relationship at its maximum. They do all they can to adapt the functions at the customer demands and needs.
THE WECHAT USERS
Most of the users of wechat are males. But in China, it’s not really a criteria because you certainly know that in China they have an issue, too much male and no enought female. That’s why Wechat users are at 67.5% males.
The workers are also the most inportant part of the Wechat users. And it’s a good point for you. Because they work and because of the growing of wealth they have a very good purchase power and spend a lot of time for leasure, shopping and entertainement.
Because of all the traffic on Wechat, lot of brands and companies chineses and foreigners want to be on Wechat. They create Official Account. This Official Accounts allow them to do digital marketing, advertizing and to communicate with chinese consumers which is one of the most important things in China.
HOW MUCH TIME CHINESE CONSUMERS SPEND ON WECHAT?
Because you can do a lot of things on Wechat and because chinese people are very connected. They spend an average of 2 hours earch day surfing on Wechat.
Some figures to show you the power of Wechat in chineses’s life.
- 94% of chinese users use Wechat everyday to do someting : pay, send a message or read content.
- The big average of chinese people open Wechat more than 10 times a day.
- In average, 70 messages are send per each people everyday and more than 100mins of call.
WHAT ARE CHINESE CONSUMERS FAVORITE ACTIVITIES ON WECHAT?
I will present you the most appeciate activites of chinese users of Wechat.