Your WeChat Advertising Agency for China

Moments ads appear natively in the user's feed with your brand name, up to 40 characters of copy, and six images or a short video. They can point to an H5 page, a mini-program, or your Official Account. This is the format most Western brands mean when they say "WeChat ads."

Targeting runs deeper than most buyers expect: location down to district level (LBS), interests, age, gender, device, and custom audience packages (人群包) built from Tencent's DMP. We use those packages to stop your budget leaking onto users who will never buy.

Our take: Moments ads reward brands that already have some recognition in China. If nobody has heard of you, we'd usually build proof with cheaper formats first, then scale into Moments.

These placements sit at the bottom of or inside Official Account articles. Auction pricing starts around 0.5 RMB per click, which makes banners the entry point for brands that want WeChat traffic without Moments budgets.

Exchange ads (互选广告) let us pick specific Official Accounts whose readers match your buyer, in a larger card format with a call-to-action button. That's placement control banner networks in the West rarely give you.

We use banners for two jobs: follower growth at a controlled cost per follower, and retargeting readers of content in your category.

Channels (视频号) is WeChat's answer to Douyin, and it's where Tencent is pushing ad inventory now. Feed video ads run in the Channels stream; livestream promotion pushes viewers into brand or creator livestreams.

For foreign brands the practical route matters: livestream campaigns run through agency-operated accounts, so you get the format without building a Chinese livestream team. We also pair Channels creators with paid amplification, so a creator video that works organically gets budget behind it.

Video that performs on Channels rarely looks like your global brand film. Shorter, faster, native. We produce or adapt accordingly.

WeChat search (搜一搜) handles queries for brands, products, articles, and mini-programs without users ever leaving the app. Search ads put your brand at the top of those results.

The catch: search ads must land on an Official Account or mini-program page, not an external site. That's a WeChat-wide rule, and it's why we build landing infrastructure inside the ecosystem before spending on search.

Search spend here is small compared with Baidu, but the intent quality is high, and for brand-name defense it's close to mandatory.

WeChat's ad network places your ads inside other companies' mini-programs: games, tools, and content apps. Formats include rewarded video and interstitials, priced well below Moments.

This inventory suits reach and app-install style objectives more than considered B2B purchases. We use it selectively, usually as a cheap frequency layer on top of Moments or Channels campaigns.

If a media plan is all network inventory, someone is optimizing for their margin, not your outcome. We'll tell you when it doesn't fit.

WeChat ads cannot send users to your website. Every campaign lands on a mini-program, an Official Account page, or an H5 page hosted on Tencent servers. We say this early because it changes project scope: landing infrastructure is part of the ad budget, not an afterthought.

We write the Chinese copy, design the creative, and build the H5 or mini-program landing flows. Core ad text must be in Chinese; your brand name and slogan can stay in English.

Every campaign runs creative A/B tests from week one. Winning variants get the budget. Losing ones get killed without sentiment.

We configure targeting from Tencent's data: location, demographics, interests, device, and DMP audience packages. Then we wire attribution so you know what the spend produced: UTM structures, WeChat's own conversion tracking, and integration with your CRM.

For teams outside China, we set up tracking stacks (AppsFlyer and similar) so conversions surface in tools you already use. No more screenshots of dashboards you can't log into.

Reporting is monthly, in English, led by cost per lead or cost per follower depending on your objective. If a metric doesn't change a decision, we don't lead with it.