Top Destination Marketing Strategies to Attract More Chinese Outbound Tourists (update 2020)

Two decades ago, a modest 10.5m overseas trips were made by Chinese residents. Fast forward to 2018 and the figure was 149.7m – an astounding increase of 1,326 percent. In less than 20 years, China has grown from travel minnows to the world’s most powerful outbound market, leapfrogging the US – and leaving it in … Continue reading Top Destination Marketing Strategies to Attract More Chinese Outbound Tourists (update 2020)