Chinese Wedding industry is a Gold Mine
Why ? Because Chinese people are willing to spend a colossal sum of money for their wedding.
It is considered as an event that happened once in a lifetime. Consumers from first and second-tier cities in China, are the most willing to pay in order to have a memorable and high end wedding.
Couples don’t want to follow a standard formality anymore to get married (like traditional weddings, as it was the case during the Cultural Revolution). They are looking for a personalized experience. Click here to see our services.
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Wedding is one of the most important moment in life for Chinese
According to Baidu user’s data, people from 20 to 30 years old are the ones who invest the most in the preparation of their marriage. Among them, the most active are women.
We can feel in China, that the woman takes a place more and more important in the society. It is a question of culture, there is a need to take care of one’s family, and especially of one’s wife. Chinese men will do a lot to show their entrepreneurial side and to touch their beloved. This growing fact sometimes brings quite original marriage proposals, such as this one with diaper bundles.
Most of the time, women have their own expectations for this special date, and have their representation for a “dreamed marriage”. Due to this, wedding ceremonies are becoming more and more sophisticated in China. The program includes dance choreographies, songs, games in order to interact with guests and more. In the layout of the space, they are often seeking to make it astonishing. On Douyin, the most popular entertainment mobile app of the moment in China, many short videos show wedding scenes. Touching, beautiful, original, funny, these unique and impacting moments are caught and shared on social networks. Users even comment, joking: “nowadays we don’t dare to get married if we don’t have inspiration or some talents to show”.
Some advices to market your Business for Enter the Wedding Market in China
If you want to start a business in this sector in China, whatever if you want to sell a service or a product, here is 3 advices which could be helpful to you :
Pay attention for customer’s needs
You have to localize your Content and your offer for the Chinese Market…
Wedding being a very special moment in life, Chinese consumers will be much more inclined to spend their money on it. It’s a kind of compulsive buying because they will be in an emotional state of mind. Nevertheless, at the same time, they will have higher expectations and will be much more involved in this purchase. Most people will have their own ideas, which they will share with pleasure with the person they have in front. It should be taken into account, understood well, and you should based on these requests to build together this project. The result have to be as close as possible to the customer’s expectation.
To Enter to the Chinese Wedding Market , Bet on your Internet Visibility
1/ Website in Chinese
The base of every business in China, still ! Have a great Website in China, to explain your offer, your advantage and Design will show your positionning, High End or mass market.
2/ Attract Visitors
Attract Visitors to your Website is a logical Step for business development…
Visitors = Potential Clients
Be Visible on Baidu, get found by interested Clients on Baidu is a quality source of Business.
I want to search a honey moon in Australia, I will start my research on Baidu.
What you need is a SEO Campaign on Baidu. A SEO Campaign is optimize your Website to rank on first page of Baidu on targetted keywords.
- A Baidu Friendly website , need audit your Website
- Get trust of Baidu , via verification, quality backlinks, Media quote and Have a Baike
- A backlinks Campaign to increase your Online popularity…
SEO campaign takes time , 6months to 1year but it insure the best ROI in many industry.
If you are not Patient, and want direct Results, SEM Campaign is Good
- SEM Search Engine Marketing or PPC, pay per click.
- You just advertise on Baidu.
Video is a Hot Marketing Content in China
We just talk about Douyin Application in China. We can take it as an example to explain the importance of trends’ influence in China. Douyin itself has a lot of influence among young people and many commercial activities based on it to attract more people’s attention. A lot shops are using background musics and songs from Douyin’s short-videos and some of them also sell products which become popular because of Douyin. Even if sometimes we don’t really know why some products can become best-sellers, for example :
If you are in China now or you are planning to come, you would see how Peppa pig’s accessories takes place among chinese young people.
Marketing in China is based a lot on the latest trends from the net because it influences users and boots the promotion on social networks. Inspiring and incorporating fun ideas (not necessarily Peppa pig) can create content that will engage more Chinese consumers and generate their curiosity.
Social Media in China : WeChat Society
Whether you are a retailer, a consultant, whether you plan to sell a service or a product, it is important today to have an online presence through website or social apps.
To create a WeChat account is one of your main task if you didn’t do it before. WeChat is an app for communication (the most used and spread in China). It is used in personal and professional way. WeChat allows to keep in touch with your contact or your clients, to share professional information and to follow news on the web. It is also possible to make transactions directly through the app. The Chinese Wedding Market is linked to WeChat…
There are many other platforms in China to promote your business. The important thing is to know how to choose the most useful one according to your activity and your brand.
On this Chinese Wedding Market , Consumers are numerous to do their research on internet before purchasing anything. They first go on internet and then go to the physical shops or get in touch with the person they are looking for. To become known or found, to establish a relationship, brands and companies are nowadays using social media as a tool to market in China.
We can help you to Enter to the Chinese Wedding Market
To get more information about business development in China, you can contact GMA. Our agency is specialized on digital marketing in China. We know the Chinese market, follow the latest trends in China, provide tailormade solutions adapted to your project.
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