Tmall Global is one of the most popular cross-border e-commerce (CBEC) to emerge from China. In the last quarter of 2017, Tmall ranked first in the CBEC market with a 27.6% market share. Its competitors and JD Worldwide ranked second and third respectively. The Top three CBEC’s market share has exceeded 60% of the whole market. In 2018, Tmall Global is still a leading platform.

How can I sell my product in China via Taobao / Tmall?

  1. Work on your Branding and reputation (branding is everything in China) 
  2. Open Social Media account Weibo and wechat 
  3. Open Tmall Store – or Taobao store
  4. Create long landing pages, with a lot of details 
  5. Collaborate with Chinese KOLs on Weibo, Taobao, Douyin  
  6. Advertise on Tmall, and on another website like Weibo, Youku
  7. Optimize sales and conversion on Tmall 

Tmall (previously known as Taobao Mall) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. It is a platform for Chinese consumers to buy domestic goods. Alibaba Group has taken a step further with Tmall Global in cross-border e-commerce. It was officially launched on February 19, 2014. The main function is for international businesses to sell brand-name goods directly to Chinese consumers. The majority of goods on Tmall Global are imported. Up to 2017, it has covered 68 countries and districts, with more than 3,700 kinds of products and 16,400 overseas brands.


We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.

 What’s happening in the Chinese Market?

Chinese consumers

With China’s rapid development and urbanization, more Chinese are able to buy more expensive goods. Although displaying their purchasing power is an incentive on its own, product quality is of importance. Customers are eager for product information and when they have it and are satisfied with a platform, they buy more often. In 2017, more than 40% of consumers bought from the platform 3 or more times, and 17% bought from it more than five times.

Cross-border E-Commerce in China: Great Way to Sell in China (From Your Country)

Consumers prefer to buy health care products and baby food in the United States, Australia, and Germany. Japan and South Korea are top choices for skincare products. Beauty skincare products are becoming the main consumption objects, accounting for 30 percent of Tmall Global’s total sales. Among them, Skin Care and Colour Cosmetics products are the highest sales products under this category.

The number of consumers and purchase frequency of Tmall has increased 3 times in 2017, since 2015. The post 90’s generation is the main force of sales growth of Tmall Global as well as many small countries, as they are more open to trying new things.

Tmall Global platform

All the companies in Tmall Global are corporate entitles outside mainland China, with overseas retail qualifications. The goods sold on Tmall Global are produced initially or sold overseas and imported legally. All Tmall Global stores have Chinese inquiry services and after-sales services available. Domestic consumers can use Alipay or other methods that can be used on the domestic platform, Taobao, to buy goods on Tmall Global. The strategy of Tmall Global is to be international and attract more global brands.

Read our Tmall Global Guide

Opportunities & Challenges

• The consequence of selling imported goods is that most products on Tmall Global are typically more expensive; however, Tmall customers are accustomed to and willing to pay these higher prices.

• Chinese value timely delivery and therefore logistics is an important factor. For logistics distribution, Tmall Global requires the merchant to complete the delivery within 120 hours and for the product to arrive within 14 working days. Logistics information must be trackable throughout the length of the process.

Solutions to help merge into the market

For some foreign brands which are unable to open their own retail store in China, joining Tmall Global is a good way to reach their target, Chinese customers. Tmall Global invites brands of their own volition to enter the Tmall Global marketplace. If you are interested in opening a Tmall Global store you’ll need to reach out to them directly to bring your brand/store to their attention. While they are constantly searching for new vendors, the world is a large place, and getting in contact with them can bring your brand to their attention and give you a chance to receive an invitation to the platform, and enter the Chinese market.

Along with guiding you along this process, we are also able to make your brand known in China. It means nothing to be on an e-commerce platform if no one knows about your brand.


In China, brand reputation is an important purchase Criteria. You have to do everything to always have a good image alongside Chinese customers. If you lose your reputation, you will lose everything.
You need to make sure that you get good comments for your spirit brand on forums, social media, and other websites. Chinese consumers only trust brands that have good comments and recommendations from friends or family and on media platforms. Don’t hesitate to engage our digital marketing agency that can help you to keep a good image and avoid all bad comments about your brand.


To gain visibility and e-reputation, it is crucial to encourage positive word-of-mouth. KOL can help you.
The Key Opinion Leaders (KOL) are social media users who succeeded to make a lot of traffic on their accounts and became famous. Chinese consumers idolize KOLs, trust them more than brands. Some KOLs have millions of fans. They are really good to influence the mass population. You can influence consumers, using KOLs as intermediaries. Through them, you are able to reach your target group. In other words, intermediaries can be a great asset in selling your imported spirits to Chinese consumers.

Example Mike Sui. A US Chinese hot KOL

Find distributors and resellers on Taobao & Tmall

You can find distributors on these platforms if your products are “hot” and if you have good brand awareness. You can contact these Sellers and offer them to resell your products in their store. We can also help you to do that.


Tmall Brand to Distributor is a new platform that link distributors and new brand in China. It is an opportunity for any Brand to directly deal with distributors in China.

We have a full presentation email us to receive it.


We are professionals in lead generation. To be effective in your lead generation, you need first to develop a good e-reputation. Invest in online advertising and create quality content will help you developing your e-reputation. Finally, measure results to improve your performance.
We are lead generation experienced and we apply it to our agency. We get an average of 350 leads per month (March 2018) by applying the method we offer to companies that use our services.

Other articles:

We can help you to Sell in China ( Gentlemen Marketing Agency)

We are an international team, here to help you to develop your business in China.

We understand your Chinese consumers: their needs and habits.

We have a large experience also understand the foreign brands’ difficulties when they tried to enter the Chinese market.

Contact us:

  1. Receive Free Consultation 
  2. Receive our Case studies 
  3. Receive our Solution to Sell in China and our Pricing 

Similar Posts


  1. Quality articles is the crucial to interest the people to pay a quick visit the site,
    that’s what this web page is providing.

  2. Hello good day
    We,Darabgerd medicinal greenery co ,
    Specialized in some kind of dried herbs and dried fruit 
    We want to sell our products world wide and since our products are popular in china if you can help us for marketing , custom clearance and launching our commodities in this mainland  pls reply me at any time also our company located in Iran and i want to be confident if your firm can fulfill our queries .
    Warmest Regards 

  3. hi,

    i would like to know which is the best platform or store to start with . in china – and whether you can traffic your lead pages the same way? Do these automatically get translated into english?

  4. Great reading this and would like to receive the one mentioned hear about TMALL B2D
    (Tmall Brand to Distributor is a new plateform that link distributors and new brand in China. It is an opportunity for any Brand to directly deal with distributors in China).

  5. Hello, I’m a buying agent in Food industry (Beer, Water, Meet and scnaks), I need foreign brands contacts, can your agency help?

      1. hi,
        i have some products with high quality and low price that i would like to sell in China. would you help me to trade there?

    1. After reading this article you should already have a good idea of how to sell 🙂
      If you want to know deeper, we can call you, send us an email with more detail information Ganesh.

  6. Hello,
    I am Sam Wu, I work for a online wholeseller, and my company plans to sell quality premium western Brands in China (only quality from Europe, Canada, Australia etc
    We are specialized in maximize online promotion use livestreaming to sell on Chinese sell platforms .
    We have collaboration with 20 000 influencers in China small medium and big

    Please share to me your brand information and wechat to collaborate

  7. dear sir;
    i am from pakistan can i start mine busniess in china my work is of saloom and i have a best reward in beautician mine work is aowsem but i dont know how i can work in china how can i visit china can you tell us how can i come to china and can srtart my busniess how can i do online work in china

Leave a Reply

Your email address will not be published.