Top Mistakes Made by Luxury Brands in China

Chinese Consumers Pay for Quality Now, Not for the Logo

I have lived in Shanghai for more than 15 years. For most of that time, a logo did the selling. A French or Italian name on a bag was enough. In 2026, that is over. Chinese consumers still spend, and they spend on premium products. But they now ask one question first: is it really […]

Cashmere and Wool Brands in China 2026: Market Data, Who Wins, and What Foreign Brands Get Wrong

The Jewelry Market in China: Trends Foreign Brands Should Know

China generates more jewelry revenue than any other country in the world. In 2025 the market was worth roughly 750 billion RMB, and industry researchers expect it to reach around 789 billion RMB in 2026, with a five-year compound growth rate near 4.5%. A large pool of newly wealthy buyers, a growing appetite for self-expression […]