Local fashion brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, Gap, c & a. Chinese brands are developing strategies to compete with these international brands that are already well-established in China.
Interestingly, more and more Chinese brands have managed to open shops in the 2nd and 3rd tier cities. By moving to these new cities, brands have the opportunity to grow and have a larger customer base.
Although there has been rapid growth in international e-commerce, Chinese consumers still visit stores and Chinese brands are squaring up with their international rivals.
10 strategies to start promoting your Fashion Brand in China
1: Get a Chinese Website
2: Develop your SEO on Baidu
3: Join WeChat, the #1 Social media in China
4: Collaborate with Influencers
5: Leverage Weibo Ads
6: Create an engaging Video on Douyin
7: Post great pictures/visuals on RED
8: Communicate with Journalists and leverage PR
9: Work with resellers, distributors
10: Sell on Tmall (the Chinese Amazon prime)
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Top 8 ‘ready to wear’ Chinese brands
Ochirly
It is a brand that inspires romance with a very Europeanized style. This brand has offered clothing for middle-class women since 1999 with its exceptional products involving a lot of lace. Ochirly focuses on young middle-class women, the creations are at very affordable prices.
Belle 百 丽
Belle is a shoe brand for women. The target consumers are mainly middle-class women looking for a classic modern look. They favor simplistic and chic designs.
Anta 安踏
Anta’s sports brand is offering products such as shoes, clothing, and sports accessories. In 2014, Anta was estimated to be worth USD 3.87 billion, making it the 5th biggest sports brand in the world after Nike, Adidas, Puma, and Asics.
Metersbonwe 美特斯邦威
Metersbonwe is a casual brand, selling a young concept. The target consumers are people aged 18 to 25. The products are very colorful and often the shirts are presented with many motifs. The company slogan is “Be Different”. Chinese consumers are seeking to stand out.
Tata 他 她
This is a brand of shoes for girls aged 20 to 30 years living in the city. Tata is always in line with footwear trends, it is fashion that can inspire a young target audience with taste.
Youngor 雅戈尔
Youngor is a menswear brand. It mainly sells suits, shirts, and casual wear for men seeking a fairly modern style. It also offers a sense of class.
Semir 森马
Semir is a clothing brand aimed at a younger market. The brand was founded in 1998 and is one of the best-known brands in China. It offers a casual style and focuses also on the younger generations. They now own at least 3,000 stores in China.
Septwolves 七 匹 狼
Septwolves is one of the best-known brands in Chinese apparel. The brand offers a wide range of products for men of many different styles: it specializes in casual modern trends. Septwolves recently developed clothing for women and children in order to expand its customer base.
Do you know other Chinese Brands?
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- Social Media Marketing in China
- Xiaohongshu Marketing
We are a Branding Agency based in China
We help Fashion brands to develop their business in China. our range of services includes:
- Distribution consulting
- Social Media Marketing (Wechat Weibo, Little Red Book, Meipai)
- E-reputation / branding
- Awareness / Advertising
- PR / Influencer Marketing
We have already helped 700 companies (including 180 fashion Brands) to penetrate the Chinese Market :
