Local fashion brands in China have significant competition, the international giants. These are well-known brands, which are part of the category known as “fast fashion”. We find Zara, H & M, Uniqlo, Gap, c & a. Chinese brands are developing strategies to compete with these international brands that are already well-established in China.
Interestingly, more and more Chinese brands have managed to open shops in the 2nd and 3rd tier cities. By moving to these new cities, brands have the opportunity to grow and have a larger customer base.
Although there has been rapid growth in international e-commerce, Chinese consumers still visit stores and Chinese brands are squaring up with their international rivals.
10 strategies to start promoting your Fashion Brand in China
1: Get a Chinese Website
2: Develop your SEO on Baidu
3: Join WeChat, the #1 Social media in China
4: Collaborate with Influencers
5: Leverage Weibo Ads
6: Create an engaging Video on Douyin
7: Post great pictures/visuals on RED
8: Communicate with Journalists and leverage PR
9: Work with resellers, distributors
10: Sell on Tmall (the Chinese Amazon prime)
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Top 8 ‘ready to wear’ Chinese brands
Ochirly
It is a brand that inspires romance with a very Europeanized style. This brand has offered clothing for middle-class women since 1999 with its exceptional products involving a lot of lace. Ochirly focuses on young middle-class women, the creations are at very affordable prices.
Belle 百 丽
Belle is a shoe brand for women. The target consumers are mainly middle-class women looking for a classic modern look. They favor simplistic and chic designs.
Anta 安踏
Anta’s sports brand is offering products such as shoes, clothing, and sports accessories. In 2014, Anta was estimated to be worth USD 3.87 billion, making it the 5th biggest sports brand in the world after Nike, Adidas, Puma, and Asics.
Metersbonwe 美特斯邦威
Metersbonwe is a casual brand, selling a young concept. The target consumers are people aged 18 to 25. The products are very colorful and often the shirts are presented with many motifs. The company slogan is “Be Different”. Chinese consumers are seeking to stand out.
Tata 他 她
This is a brand of shoes for girls aged 20 to 30 years living in the city. Tata is always in line with footwear trends, it is fashion that can inspire a young target audience with taste.
Youngor 雅戈尔
Youngor is a menswear brand. It mainly sells suits, shirts, and casual wear for men seeking a fairly modern style. It also offers a sense of class.
Semir 森马
Semir is a clothing brand aimed at a younger market. The brand was founded in 1998 and is one of the best-known brands in China. It offers a casual style and focuses also on the younger generations. They now own at least 3,000 stores in China.
Septwolves 七 匹 狼
Septwolves is one of the best-known brands in Chinese apparel. The brand offers a wide range of products for men of many different styles: it specializes in casual modern trends. Septwolves recently developed clothing for women and children in order to expand its customer base.
Do you know other Chinese Brands?
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21 comments
Eddith
A super good article, with case studies and good brand
Marin
Supposed Urban Revive was the top!?
charlotte
Hello,
If you need help to buy cloth in China, I can help you. I am a sourcing agent, and know some factories that produce quite ok quality with super competitive price.
Check my website.
Fakhrudheen
Invitation to participate in the International WOMEEX Exhibition
Why Chinese Brands should participate in 13th WOMEEX Exhibition?
Saudi Arabia is the largest country in the Arabian peninsula, it is right at the crossroads of important international trade routes, between three continents: Asia, Europe, and Africa, therefore this will maximize the benefits from our exceptional and strategic geographic position.
One of the vision goals is to rise from our current position of 25 to the top 10 countries on the Global Competitiveness Index and to increase foreign direct investment from 3.8% to the international level of 5.7% of GDP.
What are the opportunities to invest in the Saudi Market?
Investing in Saudi market is by participating in the biggest exhibitions such as WOMEEX in its 13th edition, an international exhibition which concerns about Beauty and Fashion, where it attracts the biggest companies and designers related to these fields. It will be held in the heart of the capital city of Saudi Arabia, Riyadh – Four Seasons Hotel on 2 – 5 December
Fahmy
Hello Sir,
I want to make business with you here in Egypt .. as Egypt is a large Market.
Thanks a lot
Olivier
Make business is a big word… what business are you in?
Feyja
I’m Fey from Malaysia, currently studying in international marketing. I need to complete my report.May I know what are the western fashion brand/non-China fashion brand that still establish successfully in China markets at this current year 2018/2019. ?
clement morris
hi my name is clement g morris i am a up and coming artist who is trying to start a clothing ling or have some company cell me a clothing line or go in to business to a certin point will be will to travle next year around september or august
Gavin
Hi, do you have any content or copy on local Children’s Chinese brands coming from Guangzhou.
Kind Regards
Gavin
Mr Khalid Mehraj
Hi, I want to get clothing brand franchise for Pakistan, where I can start from major cities like Lahore, Islamabad, Chakwal, and Karachi, But I do not know how I find the interested business parties who may offer their brand to lunch in Pakistan.
OGUZKAN
Hello everyone. im just wondering , ı havent seen Uni qlo. isnt it chinese brand ?
Gentlemen in China
Uniqlo is a brand from Japan, quite popular in China 🙂
Christopher
Good day management my name is Christopher.am a marketer i have seen all u cloth products nice but some cloth does not move well here in Nigeria ………gucci has taken over from clothe production but has to be.stoped i see h&m zara this two companies are doing well dnt u think having a marketer in Nigeria is going to make sence??? to push in to good…if i can do that for ur company i bet in the next i year Nigeria well not know gucci again..zara h&m is country of fashion wear THANKS REPLY ME PLEASE IF U ARE INTERESTED
Olivier
Hello Christopher,
We are speaking about Chinese Apparel Brands , not gucci , H&M , Zara… and the article is linked to China not nigeria.
I invite you to Re-Read this article 🙂
marie
It is interesting to see that there are Chinese brands. However, I feel that the Chinese still prefer international brands. Chinese brands are very present on Chinese social networks. However, they are much less known than international brands because there are not many physical shops.
Olivier
Chinese Prefer usually International Brands, yes. But it is changing, more and more Chinese Brands create great products, and invest a lot of in their Branding. 🙂
Mohammad salman ahmed
Hey Oliver, hope you doing great man. I was looking for some clothing brands which are based on China and certainly are well updated with contemporary fashion prevalent all around the world. I would purchase them and sell them in Pakistan. So can you please assist me in it.
carol
where do i buy clothing and sale in south africa
Mukter
You can buy various cloths from Bangladesh…like sweaters, t@shirt, Jeans ,Shirt @ low cost…thanks
Mukter
Rashi
you can buy from India