The Secret Behind the Massive Sales on JD.Com

On May 8, 2018, Jingdong group(京东集团) released its financial statement for the first quarter of 2018, achieving revenue of 1001 billion RMB, with year-on-year growth of 33.1 percent. In the first quarter of 2018, Jingdong achieved product revenue of 91.498 billion RMB, with year-on-year growth of 31%. Its Service revenue reached 8.63 billion RMB, with a year-on-year growth of 60.02 %.

“JD.com’s superior performance in its core e-commerce business also means that its convenient and trustworthy retail model is continuously gaining acceptance from consumers,” said Liu Qiangdong, the chief executive officer of JD.com.

“Jd.com’s innovative projects in unbounded retail are growing rapidly,’ said Huang Xuande, a chief financial officer of jd.com, “At the same time, we continue to expand the national logistics network for many brands and enterprises to create greater value.”

JD.com differs from Alibaba’s business model of mainly obtaining merchants’ administrative expenses. Currently, the increase of JD.com’s revenue is mainly driven by commodity trading.

What is JD.Com?

JD.com also represents JingDong(京东), JD.com is the second-largest self-operated e-commerce marketplace in China, and it is only followed by Tmall. JD group has JD mall, JD finance, PaiPai, JD Intelligent, O2O, and overseas business divisions. Products sold online by JD.com include digital products, household appliances, auto spare parts, clothing, luxury goods, books, and other media products, as well as virtual goods. There are altogether 13 categories of 31.5 million SKU products.

JD.com and Tmall have a lot in common. But the main difference between these two e-commerce platforms is the restrictions on registered shop owners. Anyone can sell products and services on Tmall, while JD.com focuses on direct sales.

What is JD Worldwide?

JD Worldwide is a new cross-border E-commerce business initiated by JD.com in 2015, aiming to bring more high-quality and more choice overseas products to customers, like Netease Kaola.

Netease Kaola led the cross-border e-commerce market with a 26.0% market share in the first quarter of 2018, followed by Tmall International (22%) and JD Worldwide (13.4%) in the third place, according to the report from iiMedia Research.

JD Worldwide also provides complete logistics services, to make sure that the products get through Chinese customs and can be delivered to customers.

How to increase your product sales on JD.Com?

1. Design the website of the official mall

You need to optimize the website on the official shopping mall of JD.com. You need to provide detailed product information, real and eye-catching images, a simple and easy-operated menu, and a convenient purchase operation.

In the process of selecting products, consumers usually judge whether your brand is reliable according to the quality of the official website of JD.com. In addition, consumers are more and more concerned about efficiency and speed. They don’t like brands with poor shopping experiences. So make sure your official mall gives consumers a fantastic shopping experience.

2. Deliver Your Ads to Your target customers

JD.com is not only an e-commerce platform but also a source of consumer data. Because JD.com will record the browsing information of each customer, this means JD.com knows what you want, what you search for, and what did customers add to the shopping cart but didn’t buy.

These are valuable messages because they allow you to analyze where your target customers are and what incentives your target customers need to choose your brand. Through this analysis, you can target ads to your target customers accurately, rather than the traditional method of advertising. So take advantage of that data and let them help you do a better marketing campaign for your brand.

3. Use Online Marketing Campaigns to Interact With Your Consumers

In addition to their role as a sales platform, JD.com and JD Worldwide provides a platform for brands to get direct feedback from customers. You can improve the relationship between you and consumers by launching your marketing campaigns on JD.com.

For example, you can launch a “buyer show challenge” and ask consumers to post their user experience with your product in the comments section, along with a photo of them with the product. You can choose some of the best shows for public voting, and the winner will be rewarded accordingly.

This can motivate consumers to voluntarily share your products and connect your brand with consumers. It is a good way to build a strong emotional tie with your customers.

Gentlemen Marketing Agency