The differences between SEO on Google and Baidu
The understanding of chinese
Baidu is a chinese search engine, made by Chinese , and use by Chinese. At the beginning, Baidu was better to read the chinese characters. What is complicated with chinese characters is that a word is generally a set of 2 characters and there is no space between words. Baidu for a long period of time had one step ahead on its enemy Google, on the language.
Baidu also used that in terms of communication. Baidu understands the chinese people.
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Collaboration with the government
Baidu still has a close cooperation with the chinese government and respect the rules of censorship. Baidu regularly censored results, pornographic content but also articles which don’t agree with the politic of the government.
Regularly, we see some new-censored keywords, such as “Ferrari” referring to the scandal of one of the son of the member of the government. More information about the censorship of Ferrari here.
Google has more time to collaborate. Very early Google was the victim of Chinese censorship, which has benefited the Chinese competitor.
They tried some buzz in 2009, a fake exit at Hong Kong, which depleased the chinese government. Now, Google.cn redirects to .com.hk and is slow and regularly inaccessible from mainland China.
Now Google.com.hk respects the rules of the censorship and censored the same results as Baidu.
Baidu the plagiarist
If Google is a great innovator, Baidu is famous for its copies. The chinese giant of the Internet has indeed a lot of copies to its record.
- Yahoo Answers = Baidu Zhidao
- Google Actu = Baidu Actu
- Google Maps = Baidu Maps
- Google Shopping = Baidu Shopping
- Baidu tries to copy Sina Weibo
- Baidu has its own knowledge field and needs the population to develop itself, contrary to Google which will try to surprise everybody with innovations.
- Wikipedia = Baike I let you see the work