Thanks to Tmall Global, international brands have the chance to sell their products in the Chinese market without a physical presence in China. Tmall Global will become the largest e-commerce platform in the world in a short period of time. Tmall Global is the biggest B2C platform in China where many official brands have opened…

As an exploding market, China Ecommerce now has already become a tool that nobody should ignore because success on Ecommerce often means success in business in China. To reach this target, there are 5 Key factors to consider: Product for the target Pricing strategy Positioning Design, quality of services Communication tools Reputation In fact, to…

Online shopping in China is a highly attractive market, in fact China is the 1st E-Commerce market in the world which directly influence online payments. Two major solutions system are operating in China Tencent’s WePay and Alibaba’s Alipay. But Alibaba has clearly taken over the market with its 50% market share! Why is this market so…

It is obvious that domestic luxury consumption in China has been skyrocketing. In addition, e-commerce represents a great opportunity for brands to sell their goods online to Chinese consumers. In other words, the Chinese e-commerce market is enjoying a huge success and is a important marketing tool for brands in China. ”Approximately 50 percent of…

The outbreak of the coronavirus has hit retail sales around the world hardly. For many international brands that mainly rely on Chinese customers, the decrease of Chinese customers in offline stores has damaged their profit.   However, for brands that have already laid out in advance and actively expanded e-commerce channels, when the sales of…