In the coming few years, China market for home decor products has been facing a booming time compared to other industries. Both manufacturers and imports/exports will lead to an increase. With the rising conscience in citizens’ minds, new housing projects and improving living conditions, there is a growing consumer confidence in home decoration products in China.
MARKETING TO CHINA AGENCY
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China market for home decor products offers opportunities for producers, imports/exports sectors, in the past decade, rising consumer consumption in China have transformed China’s society and economy. China is one of the world’s major producers for home decor and its related consumer products. Far outpacing other economies in the world, China is the world’s fastest growing market for the consumption of goods and services, related home decoration products in China is a significant part.
China’s home decor and its decor furniture market are full of marketing opportunities and business expansion. Take the home decor furniture replacement market as an example. According to statistics, there were about 440 million households in all provinces, autonomous regions, and municipalities in China. People’s increasing purchasing power has driven the home decor products, especially furniture market to develop in leaps and bounds in China. The total retail sales of home decor furniture products by wholesalers and retailers above a certain scale grew 13.9% to Rmb227.30 billion in 2014, according to the related industry report.
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DIY Home Decor is trending
DIY home decor goes trending mostly is owing to the freedom of creation by consumers themselves. Furthermore, it ranges from living area, dining area, bedrooms, study, decoration, art, lighting, carpeting, curtains to the textile. This more than 4-trillion-yuan market is usually described as “a cake too huge to be ignored”.
Marketing DIY home decoration is apt to rely on the Internet and digitalization. A report in2016 polled more than 1,000 consumers across China. More than 60 percent of them said they are willing to use Internet-based platforms to purchase products and services for home decor.
How to sell your own home decor Brand in China?
Understand how the distribution works in China at first: Adopt Tmall B2D
In China, you probably know well that commerce and branding and tourism already go to digitalization, but the power of digitalization is it is everywhere.
Usually, when Chinese consumers buy home decoration products, they go to furniture shops or supermarkets. For the imported products, they are mainly sale in specialized shops or premium shopping malls. But, e-commerce is increasing and gain in awareness because e-commerce provides to consumers, new shopping experiences.
E-Commerce in China is quickly growing and offers many opportunities for foreign brands.
M-commerce cannot be neglected, which is really popular on the furniture market. The M-commerce creates new opportunities for consumers. It’s the perfect balance between distribution supply online and offline. Chinese consumers know how to do a lot of researches online before buying something. The online part allows them to find information.
The online Chinese furniture market should be a vector of stimulation in the close future. The number of online shoppers in China contribute to this increase.
Work on SEO
In China, the number one of the search engines is not Google but Baidu with more than 80% of market share. Baidu became the most important search engine you need to include in your SEO strategy if you want to succeed in the Chinese market.
The SEO on Baidu is mandatory if you want to build a long-term strategy due to 75% of the researches are doing on Baidu. You have to be visible on Baidu. Keywords are the key, but they have to be in mandarin because your consumers will always try to find information using mandarin key words.
In addition, your website needs to be hosted in China if you want to be ranked on Baidu. Notably, all your contents have to be responsive design because Chinese users are very connected and surf a lot on their smartphones.
Turn to Social Media
If you want to raise the reputation of your decoration products, it is costly and paying back little by using traditional media. However, the new social media like WeChat can ease your promotion problem, especially for small business.
WeChat is the most popular social media with more than 80 million daily users. It’s the perfect place to communicate with your consumers and publish contents. You also have to know that WeChat provides to brands an e-commerce part. You can build your own e-shop and sale directly on the platform.
In China, Chinese consumers are used to sharing their purchase on their WeChat profile. It’s a good way to improve your awareness and gain recommendations.
Weibo is another efficient way to promote your brand. It’s a microblogging platform where consumers are used to expressing themselves. It’s really convenient to communicate with your consumers and potential consumers.
And Weibo is easy for startups to spread its reputation. You only have to create your Weibo Official Account which allows you to develop a strong and smart communication strategy to target a lot of consumers.
Sell on popular e-commerce platforms
One of the best ways to sell your products is selling on some popular e-commerce platforms in China, because Chinese people love to check their demands on e-commerce platforms than real stores, such as Tmall.
Tmall is the most reputable cross-border e-commerce platform in China. Chinese people trust Tmall because this platform volunteer to sell consumers only with quality and authentic goods.
A Tmall.com storefront is essential to the China retail strategy of leading global businesses. It’s the most effective way for China market penetration. But Tmall only accepted brands who have already a significant presence and realized high sales in China. That’s why a lot of companies are rejected by the platform which wants to keep a high standard.
There are two ways to join Tmall’s platform: If you are a company with China in-country business operations, you can apply to Tmall. com; If you are a company with overseas licenses, you are eligible to Tmall Global.
In addition, selling on another cross-border e-commerce platforms is also favorable and lucrative, such as Haitao or Little Red Book(Xiaohongshu).
Influencers or KOLs are really powerful in China. They are simply users who drive traffic on their pages with good and interesting contents. Chinese consumers love following KOLs on social media and they listen to their advice.
You can employ a KOL in your communication strategy. He or she will be the image of your brand and can help you’re to develop your image toward Chinese consumers. It’s an effective way to develop your awareness and brand image in China because Chinese consumers trust more KOLs than brands.
Gentlemen Marketing Agency
Gentlemen Marketing Agency is specialized in digital marketing in the Chinese market. Do not hesitate to contact us if you want to discuss any projects in China.