Kick-start your sport brands/services/career in ChinaContact us
We will help you to get a piece of Chinese Sport Industry.
Better visibility and greater communication with your target audience
Third-parties talk about you, increase your reputation and visibility
We look for sponsor for your team (long or short term project))
Hire a Sport Agency for your marketing effort in China
Events are part of sport’ overarching strategy and we organize it for you.
Let's Discuss your Project?
China is the market everyone wants a piece of. With over 1.5 billion people, you must start to think big because your new target is here. However, if the market is lucrative, there is a fair amount of work to be done before it becomes profitable. Chinese consumers are submerged by choices. To get a piece of the pie, you have to come in with a meticulously researched plan. We can help you to build a strong exposure in the Chinese Sports market.
Online community management in China is really different from the west as it requires community managers to have a deep understanding of the culture and society. Social media Kol are the big marketing trend now. They share their lifestyles and feelings about products, events, places with their million followers and thus influence their purchasing decisions. Close collaboration with the right KOLS allows you to reach a wider audience. Also one of the most effective ways to gain consumers' trust.
PR (Press Release) through Chinese media is a cost-effective long-lasting solution that will benefit your reputation and credibility in China. Sports Club’s image and visibility can be improved with the right use of social media platforms. SEO (and SEM) through Chinese search engines is another necessary step for visibility and increased conversion rates.
Personal branding is the process by which we market ourselves to other people. Thanks to personal branding, one can build a follower base that will open the way to sponsorships, brand collaboration, and so on. The points mentioned above are all great marketing tools to build one's personal brand.
Events are part of a good sport’s overarching strategy. Clubs need to focus on increasing their visibility and exposure. Events are especially efficient to nurture a proximity & trust relationship with one's target audience. We are experts in Event promotion. We can help you to stay more connected with your fans and others.
What is the most popular sport in China?
Sports are becoming more and more popular in China. Sports like Table tennis, badminton, and basketball are typical sports in China. China is the largest international market for the NBA with nearly18% of Chinese athletes who play basketball, Soccer beats them all. Soccer is now the most popular sport in China. There are set to be 50,000 soccer academies in China in 2025. The Chinese Super League is making some massive investments: According to reports by FIFA, the transfer assignments by the Chinese professional league reached 450 million euros by 2016.
How can I invest in the Chinese Sport market?
Investments in China’s Sports industry are Booming, but this is just the beginning. More than 63 investments with a value of RMB11 billion in the sports sector were recorded by 2016. Over 44% of the number of investment deals took place in the sports media and community segment. Sports arena operations and professional sports event management followed, each with a 14% and 11% stake, respectively. The most active investors in the sector are CMC Holdings, IDG Capital Partners, Legend Capital, and Everbright Sports Culture Fund.
How to grow my club's reputation in China?
Word-of-mouth Online in China is very important to get a good reputation for your Club. There are several ways to build a positive reputation.
– Create and animate your community. Social networks will allow you to build a loyal community. While WeChat is the most used social network, Weibo can also allow you to gain a good reputation and bring you, new subscribers. Forums, KOL, and blogs can also help you to get a reputation Online.
– Use external sources. Relations presses and specialized blogs in the Sport are very important to have better visibility and generate strong engagement. The Chinese will trust a Club that has been recommended by an online newspaper.