Social commerce drives 16% of China’s e-commerce. We provide the strategies international brands need to win on platforms like Douyin and WeChat.
China just made it cheaper to take back goods sold abroad through cross-border e-commerce. Most foreign brands will read this headline and think it is about imports into China. It is not. It is mainly about exports from China. But if you manufacture in China, or keep stock there, it matters for you. The facts: […]
For ten years, foreign brands told me the same thing about Pinduoduo: “cheap platform, not for us.” I understood it. In 2016 PDD was the app of group deals on fruit and paper towels. That picture is now out of date, and the company just put a big number on the table to prove it. […]
A few years ago a new type of influencer showed up in China: the Key Opinion Consumer, or KOC. Not a celebrity, not a professional creator. Just a regular buyer who posts an honest review. Brands that understood this early built a different kind of marketing engine. Here is why KOCs matter, what changed by […]
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