Selling Products on WeChat Stores for Foreign Brands

WeChat Stores
WeChat Stores

If you are planning to expand your business to China and wondering if the super famous WeChat is a good place to start, the answer is yes, WeChat will be your base.

Whether you are a small business or a larger one, one thing is for sure: if you want to get into the Chinese market you can’t miss the opportunities that WeChat offers. With over one billion monthly active users, and a wide range of users from all ages and backgrounds, WeChat is one super app no Chinese can live without.

Not only does WeChat has a large user base, but it also provides a smooth and easy user experience, making it an ideal platform for foreign brands looking to connect with and sell to Chinese consumers.

What are WeChat Stores?

WeChat stores are built within WeChat and they work similarly to a mobile webshop. As a basic e-commerce platform, a WeChat shop connects directly to the brand’s WeChat official account, enabling smooth transactions for users.

When the users shop at WeChat shops they don’t quit the app, they stay within the Wechat app and enjoy the unique features while having a smooth shopping experience. When it comes to brands, they also get to enjoy the cool e-commerce features and tools that are created especially for them with WeChat official accounts.

WeChat Stores
WeChat Stores

What do WeChat stores offer?

  • WeChat shoppers can now easily pay for anything directly through WeChat – making the payment process quicker and simpler. With just one or two clicks, a much better user experience is provided overall with the Wechat wallet and WeChat Pay feature.
  • An excellent platform for promoting your brand as WeChat was designed as a social networking site and messaging app. It offers users multiple ways to share their favorite store with other people in an instant.
  • By partnering with online influencers, brands can effortlessly connect an influencer’s campaign to their product page to increase brand awareness among WeChat users.
  • Another cool feature is the accessible data that WeChat offers to brands. You can make use of this store data to retarget your customers using various types of WeChat ads options just as instant text messages or special promotions.
  • WeChat Stores made a name for their trustworthiness and helped brands to have a high conversion rate with customers.
  • WeChat stores have become the preferred way to shop for quality products from other countries, as they are sold by trustful sellers who come recommended via social media.

How to open a WeChat store

So when it comes to creating your shop, there are a few pre-steps you need to take:

  • The first step is setting up a WeChat Official Account.
  • The second step is setting up WeChat Pay Account
  • The last step is setting up your WeChat Store

WeChat stores are not created by WeChat, but the WeChat app gives brands the tools they need to build a store using a programming language. The basis for the WeChat store was JavaScript, one of the most popular programming languages worldwide.

pet shop on wechat
Pet shop weChat store

By easily connecting their WeChat store to a WeChat official account from the menu bar, brands allow customers to complete the purchase process quickly and efficiently. As a result, these businesses often see a jump in conversion rates.

If you want to build a successful and good-looking WeChat store, you’ll need both the skill set and the connections. Let us help you. Our team of WeChat experts can help you create a store that looks great and functions perfectly. We have the experience and know-how to get your business up and running on WeChat in no time.

Connect with us today to learn more about how we can help you build a successful WeChat store. With our help, you’ll be able to take your business to the next level. reach out now and let’s get started!

How to stand out with your WeChat store among your competitors?

Your goal should be to create a store that is easy to navigate. While your design must be localized, the purchasing capabilities of your store must be extensive. This should include features such as special coupons, flash sales, group sales, exclusive deals, and members’ loyalty programs.

Promoting your WeChat store is a must

Presence is everything. To make your WeChat store accessible and visible to potential customers, a comprehensive marketing plan is essential. Without a plan, users who don’t already follow you on the platform won’t be able to see your store at all.

WeChat internal channels

WeChat includes different types of ad options (like the most popular Wechat Moment ads) for brands to increase sales. As Influencers’ Livestream shows get millions of views in an instant, brands who need to increase their awareness can make use of them too. WeChat Channels on the other hand have the potential to take social commerce by storm.

WeChat still expands its ecosystem and with its search engines, it enables an effective word-of-mouth marketing opportunity for brands.

La Perla on Wechat Channels

We can help you with the best WeChat marketing strategy

We’re your one-stop shop for all things WeChat. Let our team of experts help you. With years of experience, we know how to get your business up and running on WeChat quickly and easily.

Together, we can set up a branded WeChat account for your business, as well as devise and implement a social media strategy. This will include developing engaging content for your fans and followers on WeChat.

E-mail us today to learn more about how we can help you build a successful WeChat store. 

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