With China being one of the most lucrative markets following its economic growth over the last decade, all kinds of industries are trying to break through the most populous country in the world. But now, if we look at the alcohol industry in China, we can say that it has been one of the most promising for foreign brands. Chinese consumers are showing more and more interest in foreign products in the last few years, especially in terms of alcoholic beverages. They are also more willing to try new beverages and flavors. Imported spirits are definitely not an exception to this phenomenon, particularly in the first-tier cities such as Shanghai, Beijing, Guangzhou, and Shenzhen. It is a growing market, with a burgeoning middle class of 700 million people, and has the potential of growth for international brands. However, it can be difficult at first to know how to enter the Chinese market, as everything is different and bigger. This article will go through the alcohol industry in China and will give you some tips and advice to export your products in China.

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Why should you sell wine, spirits, and beer in China? Overview of the Chinese alcohol Market

Imported wine, spirits, and beer have become extremely popular in China. Considered both as a gift during special events or as a wealth sign, this market represents an opportunity for imported brands. But breaking into the alcohol market is definitely not as easy as you might think, and there are many obstacles when it comes to the exporting/importing process. That’s why working with a specialized agency can be extremely rewarding and cost-efficient.

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Foreign Food and Drinks in China: A Promising Market

As one of the most dynamic markets in the world, China has been at the core of a sensational growth in imports for food and drinks. For example, the beer sales revenues increased by 34% on a yearly basis, reaching unprecedented highs of $84 million as of 2019, while the price also increases by 8%. But, if we look at other key factors, we can see that other alcoholic drinks also emphasize this growth.

According to Statista, In 2019, China’s alcoholic beverage retail sales amounted to approximately 9 trillion yuan, representing 12% of the global retail sales. Meanwhile, in terms of consumption volume, China made up around 21% of the world’s alcoholic beverage consumption.

With the world’s largest population, Chinese consumers have benefited from an increase in wages, thus boosting their purchasing power. With all these conditions reunited, it is normal for Chinese consumers to seek quality products, shifting to foreign products when they can afford to do so. After all, the consumption of foreign products reflects a general societal trend, representing as well a certain social status. As a matter of fact, some experts are even saying that this value growth is mostly driven by the premiumization of Chinese society and the emergence of the middle-class. That’s one of the reasons why foreign companies should seize the opportunity of broadening their customer base in China.

Alcoholic drinks in China

As you probably already know if you are selling wine, spirit, or beer, Chinese consumers are fond of alcoholic drinks. As of 2021, the revenues from the alcoholic drinks market amounted to US$291,633 million and are expected to grow annually by 4.96% in 2025. Now in terms of sales, the largest segment is spirit drinks, with a market volume of US$142,150m as of 2021. Then, if we compare the consumption to the population, we can say that revenues generated per person amounted to US$200.88. The alcohol drinks market includes all alcoholic beverages resulting from fermentation or distillation. It is then further divided into 4 main segments which are: beer, spirits, wine and cider, perry, and rice wine.

The Chinese Beer Market

Domestic brand Tsingtao ( © SCMP)

As mentioned earlier, the beer sales revenues increased by 34% on a yearly basis, making it one of the most consumed alcoholic beverages in China, displaying its prominence worldwide during the early 1980s. China is the first beer producer and consumer in the world, with around 25% of the world’s production. The production is mainly for the local demand with some beers such as Tsingtao, Snow, or Harbin.

In fact, China is also the leading producer of beer in terms of production volume, with its 376.53 million hectoliters as of 2019.

Made from malted cereal grains, hops, and water, beer is appreciated by Chinese consumers for its strong but yet tasty flavor, and its low alcohol content which is around 5%. It is also important for you to know that millennials are the main amateurs of beer, as 91% of them are often drinking beer. Their favorite beers are white beers, yellow beers, and dark beers. Now if we look at the most popular country exporting beer in China, Germany leads the way with its 52% of market share. However, one of the most popular brands of beer is a domestic one: Tsingtao (青岛).

And, it is also important to underline that imported craft beer has shown substantial growth in recent years.

If you want to know more about the Craft Beer Market in China & China Beer Market

Spirits Market in China

( © The drinks business)

China is one of the world’s biggest spirits’ consumers, and its appetite for imported spirits remains insatiable. Considered as strong alcohol (20 vol% to 50 vol%), spirits, or distilled liquor includes Vodka, Whisky, Rum, Brandy, Gin, and other liqueurs such as the famous Chinese specialty: the Baijiu. As a traditional Chinese liquor, Baijiu is said to be the most consumed spirit in the world. It is highly appreciated during traditional occasions such as holidays, weddings, and other formal events.

Now, according to a survey conducted among Chinese Douyin’s users in March 2021, whisky is the most popular foreign spirit among Chinese alcohol consumers, with 18% of them regularly purchasing it. Then, brandy and vodka are also quite popular among Chinese consumers.

Now if we look at the spirits market in China, we can see that it has slow down a bit because of the Covid-19 pandemic, but it is expected to rise again, reaching $167,158 million by 2025.

According to taosj.com, seven kinds of spirits are on sales on e-commerce platforms such as Taobao and Tmall: Chinese Baijiu, Whisky, Vodka, Rum, Brandy, Gin, and Tequilla.

Hard liquor market in China

Liquors are also really appreciated in China. Often considered as a medicinal treatment for Chinese consumers, they are also very popular for business events (especially during business dinner, to be more relaxed when negotiating).

Chinese consumers, usually drink Baijiu, but now, they are also trying novelties. That’s why imported liquors are more and more popular such as Cognac, Armagnac, Vodka, etc.

China Wines Market and consumption

French President Emmanuel Macron and Chinese President Xi Jinping drinking red wine ( © Euronews)

Over the years, wine has always been one of the most popular foreign alcoholic beverages in China. Wine includes all fermented juices generated from grapes but excludes fruit wines like cider that are part of another category. Today, rice wine is still the most popular alcoholic drink in China, however, grape wine is recently becoming a trendy symbol of social status, luxury, as well as “healthy alcohol”, thus extremely appreciated by Chinese consumers. As a matter of fact, in a survey conducted among Chinese millionaires in 2020, 39% of them declared red wine was their favorite alcoholic beverage, while 27% of them preferred white wine. They are so fond of red wine that they even purchase land and vineyards in France for example.

French vineyards

Therefore, red wine is by far the most popular type of wine among Chinese consumers. Around 80% of all the wine consumed in China is red. Then, approximately 20% of the imported wine in China is bulk wine, with the remainder being bottled wine.

China is the fourth consumer of wine worldwide, with $2.2 billion, after the U.S and France for example. However, its consumption is increasing quickly over the last few years, thus representing a tremendous opportunity for brands to conquer a wide audience. The wine segment is further divided into Still Wine, Sparkling Wine, and Fortified Wine. In 2018, the retail sales of red wine in China amounted to approximately 64.6 billion U.S. dollars and are expected to nearly double by 2022. Even though Changyu is the most popular domestic red wine brand in China thanks to its low price, the majority of wine consumers still prefer foreign brands, particularly French wines, and are becoming more selective about it. If you go to China, you will be able to see foreign wine brands displayed in Chinese dramas or movies in order to emphasize the character’s wealth and taste.

©  精英律师

In fact, Chinese consumers tend to do wine research and purchase online, on popular e-commerce platforms such as JD.com, Taobao, and Tmall. Wine fairs are also quite popular in China, allowing brands to directly convince consumers to buy their products.

Wine fair in China (© The Drinks Business)

But, due to its popularity, many foreign brands have already entered the Chinese market, resulting in tough competition between wine importers. Thus, if you want to sell your wine in China, you will have to stand amongst your competitor’s thanks to your creativity and popularity (on social media for example) and mostly by being customer-oriented.

Cider, Perry and Rice Wine growing popularity in China

Now, if we look at the cider, perry, and rice wine segment, it includes a wide array of alcoholic beverages that are produced via fermentation, but still cannot be considered as beer or wine (from grapes), but more like cider and similar fruit wines, rice wines (Sake, Soju, Huangjiu), and palm wines, etc. Over the years, this segment has enjoyed quite a rise in consumption within the alcoholic drinks category, as fruit wines have conquered amateurs of wine, and especially millennials who are looking for new experiences and new flavors.

Revenues amounted to US$ 12,138.3 million as of 2019, reaching US$13,987 million in 2021, and the market is expected to grow annually by 3.83% by 2025. Even though it is not the most popular segment in China (most revenues are generated in Japan and Nigeria), the average per capita consumption still stands at 1.8L in 2021.

Why do Chinese consumers prefer foreign brands when it comes to alcoholic drinks?

As for many industries in China, Chinese consumers tend to purchase foreign goods when they can afford to do so, especially when it comes to the food and beverage industry. This phenomenon can be explained by the fact China had several scandals some years ago, resulting in having quite a bad reputation. Even though regulations are stricter than before, Chinese consumers still privilege foreign products for their quality, reputation, and that they can show off a little bit about it.

China: A Digitalized Market that Acohols Producers can’t Ignore anymore

Following China’s rapid digitalization over the years, all industries have to follow the pace, by adapting their marketing and advertising strategies to a tech-savvy population. That’s why it has become essential for both Chinese and foreign brands to be on e-commerce platforms and social media.

Selling your alcoholic drinks China Online Marketplaces

55% of Chinese alcohol consumers are ordering online, and young consumers plan to buy more alcohol products via the Internet. The web provides a greater selection as well as a wonderful display of products. People are able to find almost everything they want, more quickly and less expensive than they would have in brick-and-mortar stores for example. You can buy imported spirits from all over the world on a quality cross-border e-commerce website like Tmall, JD.com, Taobao, etc.

Selling alcohol online has seen great results, and has attracted more consumers than ever, following the Covid-19 pandemic. With over 988 million internet active users, e-commerce platforms are a great opportunity for imported alcohol brands to sell their bottles. It is estimated that 780 million Chinese consumers have already bought at least one product online, showing how powerful e-commerce platforms can be in China.

Moreover, even though Chinese consumers like to travel overseas, bringing back some alcoholic drinks when they come back to China, it can be difficult to find a specific foreign brand and import it. That’s why e-commerce platforms are useful for both manufacturers (who can sell their products in large quantities efficiently and safely) and for consumers (who can be delivered within a couple of hours).

The most popular e-commerce platforms in China

Tmall, Taobao, and JD are the giants of e-commerce in China thanks to their large variety of products, delivery time, but also in terms of quality and safety. According to various studies, the key factors that brands have to respect in order to attract Chinese consumers are quality products that are safe to use.

  • Tmall

Founded in 2008 under the famous Alibaba group, Tmall (天猫), is a subsidiary of the e-commerce website Taobao (淘宝网). Its target market is primarily B2C (Business-To-Consumer). Tmall’s concept is ambitious and wise as it allows both local Chinese and international companies to sell their products through the platform in mainland China, Hong Kong, Macau, and Taiwan. Tmall stands out from its competitor’s thanks to its strict standards in terms of quality and renown.

Tmall’s website

Many foreign brands are conscious of the importance of using e-commerce platforms, such as the Japanese brewer and distiller Suntory brand, Moet Hennessy, Diageo, Remy Martin, Pernod Ricard, etc, that are all on Tmall.

You can read our full article on Tmall: The Ultimate Guide.

  • JD.com

Founded in 1998 by Liu Qiangdong in Beijing, JD (which stands for Jingdong 京东) was at the beginning only a magneto-optical store, which diversified over the years with electronics, computers, mobile phones, etc. In 2004, it opened its online retail platform and quickly became one of the two massive B2C online retailers in China with its competitor the Alibaba-run Tmall. Now, JD.com is partly owned by the giant Tencent, which has 20% of its stake. As of 2021, JD.com has over 470 million active customers.

JD.com’s Website

In 2019, the total net revenues of the online shopping company JD.com amounted to 576.9 billion yuan. JD.com runs one of the biggest online marketplaces in China, other platforms being Tmall, Pinduoduo, and Suning. Thus, if you want to sell your products in China, you can apply for the e-commerce platform JD.com and become a seller.

You can read our full article about JD.com

  • Taobao

Launched in 2003 by the Chinese giant Alibaba, Taobao (淘宝网) is one of the most popular online shopping platforms, specialized in both B2C and C2C transactions, as well as the most popular online entrepreneurship platform, enabling thousands of young entrepreneurs to be successful. It has hundreds of millions of products and service listings, which are really appreciated by Chinese consumers. As of 2019, it has 300 million daily active users and 668 million mobile monthly active users. Taobao accounts for nearly 60% of the total e-commerce sales in China.

Beer on Taobao’s App

On the contrary to Tmall and JD.com, it is easier to be on Taobao as regulations are not as strict. However, be careful to read all the clauses about selling alcohol in China before applying.

Are there any other solutions to sell my alcoholic Beverages in China?

Because these e-commerce platforms are very popular in China, it’s not easy for sellers to have access to these platforms because they only accept brands who already have a significant presence online and high sales in China. Thus, this is why smaller brands have more difficulties entering the Chinese market through e-commerce platforms, while international luxury brands are highly encouraged to sell their products on Tmall and JD for example.

If you are not quite famous in China yet, WeChat also provides good e-shops that are a bit more accessible for beginners in the alcohol market.

China 3rd Party E-commerce Platforms

Among the 3rd party e-commerce platforms, the most popular ones are Weidian, Weixin Xiaodian (微信小店), Youzan 有赞 or Weimao (微猫).

These shops are really easy to create, use, and manage, which is perfect for beginners or smaller brands.

Sell Wines & Spirits through your own Chinese Website

If you are kind of reluctant to sell your goods on e-commerce platforms, or if you can’t afford to do so, you can still create your own e-commerce website. For e-commerce websites, Chinese consumers are used to having precise information, with price, product details, comments of buyers, and any other relevant information. Chinese customers hate wasting time looking for information, especially during the payment process.

But you need to know that it’s not easy to create your own e-commerce website as you might need the help of Chinese experts in the e-commerce field. If you want to seize this opportunity, you can contact us and we will discuss your project. We can also give you additional tips and advice and help you create your e-commerce website.

After creating it, you will obviously need to develop a strong marketing and communication strategy to develop your e-reputation. In fact, Chinese consumers are more likely to buy on e-commerce platforms because they know that they will not have any trouble. E-commerce platforms are more competitive and powerful thanks to their wide audience, so be careful about opening your own e-commerce website.

Online presence is critical in China: Especially true for Alcohols Brands

With foreign companies struggling to communicate directly with their consumers and accommodate the Chinese culture, brands have to adapt to Chinese trends in order to stand out amongst their competitors.

Chinese people are among the most connected people worldwide, spending on average 3 hours per day surfing on the web and on their smartphones. That’s why if you want to attract them, you’ll need to use digital solutions to gain visibility and make relevant sales.

Alcohol brands and retailers should increase their digital marketing in China, including placing online ads and engaging with customers on social media, as 80% of Chinese consumers aged between 20-39 years old go online every day.

As a matter of fact, Chinese millennial consumers are more digitally active online, and savvier than before compared to Western millennials. Thus, they are the main e-commerce platforms customers. Knowing this, it is undeniable that you have to do everything you can to attract them and target them. But now, you are probably wondering how to do it?

  • Official Wechat Account to Promote your Alcoholic Beverage Brand
A. De Fussigny – WeChat Account by GMA

Created by the Chinese company Tencent and released in 2011, WeChat was at the beginning only a mobile messaging app. And even though new features were introduced, this functionality remains the core of the app. Marketed as Weixin (微信) in China, it was then rebranded as WeChat in 2012 for the international market. In 2018, WeChat reached 1 billion users, which was a significant increase from 2018.

Kuheiji – WeChat Account by GMA

Wechat is the most used social media in China as of 2021 far beyond Weibo. Wechat is expected to grow even more in 2022.

The platform is known for its communication services in which users can send messages, share images and videos, voice call and video call other users on a closed network. Having an account on WeChat enables you to promote your brand via mobile or tablet.

One of the most useful way to promote your brand is to create an H5 brochure to attract Chinese consumer’s attention.

Pit Caribou – Micro Brasserie – Wechat H5 Brochure by GMA

If you want to know more about WeChat H5 Brochures, you can read our full article.

  • Become Viral on Micro-blogging app Weibo with a verified account

Launched in 2009 by the Chinese technology company Sina Corporation (新浪), Weibo (微博) is one of the biggest social media platforms in China. As its name indicates (“micro-blog”), Weibo provides micro-blogging services and is often compared to Twitter. However, it has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube over the years.

Heineken’s Official Weibo Account

The social microblogging network has also attracted more than 130,000 companies. It’s very important for spirits brands to create their own Weibo Official Account, and get their account verified. If your account is signed as verified, you will have more followers because it’s legitimate proof for Chinese users.

More than 56% of Weibo users follow at least one brand on Weibo. In addition, on Weibo, you don’t need to be connected first to follow a brand. Thus, it can be extremely useful to have an official account on Weibo in order to share content, advertise your alcoholic drinks, as well as to communicate with your customers.

If you want more information about Weibo, you can read our Guide to use Weibo for beginners.

For Alcohol Producers, a Chinese Website is Key

If you want potential clients to hear about you and discover your brand, you need to have a website in Chinese Mandarin, hosted in China (for SEO reasons). Take into account that Baidu (the leading search engine in China), will not rank websites hosted in other countries or websites in other languages than Chinese.

In addition, your website must follow Chinese standards and Chinese trends. In most cases, with a homepage that has a lot of information. If Western consumers tend to prefer a clean aesthetic, it is ont the case for Chinese consumers that are accustomed to colorful and animated websites.

The importance of Baidu SEO for Alcoholic Beverage Brands in China

Heineken on Baidu

Baidu’s biggest attribute and main selling feature are that they only index simplified Chinese characters. This is why it is important for you to have a website available in simplified Chinese. In fact, Baidu prefers 100% Chinese-written websites and has difficulty distinguishing several languages. So, if we want to appear in priority and increase its visibility, we recommend a Chinese homepage. Besides, to improve its trust rank, it is recommended to have a “.cn” website.

As 75% of the research in China are on Baidu, you need to have a good ranking on Baidu to be visible.

To develop your visibility on Baidu, you can use different solutions:

  • Pay Per Click (PPC) or Search Engine Marketing (SEM): These solutions are very efficient but can be quite expensive in long term.
  • SEO is better for long-term strategies, and extremely efficient but demands more work. SEO is a long-term process, requiring to write articles and content using keywords, in order to increase presence on the web for search engines.
  • Baidu has developed its own set of products and redirects 27% of its traffic to these sites: Baidu Zhidao (Q&A), Baidu Baike (Wikipedia), Baidu Tieba (Forum). Therefore, investing those Baidu products is not something you can skip.

Chinese consumers: A shift in Wines, Beers & Spirits Consumption

Over the years, the number of Chinese consumers has been growing steadily, purchasing more than they ever did before. The new wealthy generation spends a lot of money, on luxury products, travel, but also in terms of alcohol.

In big cities like Shanghai and Beijing, you will find lots of shops where you can find imported spirits brands for example. The demand is growing and that’s why this kind of shop is created. Today, you can for sure find some Belgium of German beers in a small shop or in a supermarket in these big cities.

Branding is everything in China: Especially for Premium Imported Alcoholic Beverages

Branding in China is extremely important. Chinese consumers buy the name of a brand. They want to buy premium and reputable brands.

There are two kinds of Alcohol consumers in China:

  • The consumer who only buys the name of a brand for the “face”. To be reputable in his relative’s circle.
  • And the experienced drinkers who buy special brands for the status and heritage of the product. It is part of the ‘internationalization of China, whereby discerning consumers are seeking out new products and experiences.

You have to know that branding is EVERYTHING in China. With the emphasis on international brands entering the market, you need to do everything you can to stand amongst your competitors.

However, you also have to take into account that when you start to do business in China, you have to start over again due to the ‘great firewall’. Most foreign brands need to start from scratch with their branding on Chinese platforms, because Chinese consumers might have never heard of your brand.

Build a Strong eReputation to your alcohol brand in China

In China, brand reputation is the most important criterion. You have to do everything to always have a good image alongside Chinese customers. If you lose your reputation, you will lose everything.

To Sell Wine, Spirit and Beer in China, the first thing you need to do is to invest in order to increase your reputation online.

You need to make sure that you get good comments for your spirit brand on forums, social media and other websites. Chinese consumers only trust brands that have good comments and recommendations from friends or family and on media platforms. Don’t hesitate to engage a digital marketing agency that can help you to keep a good image and avoid all bad comments about your brand.

PR: A Good Tool to Improve your Reputation

In China, as in other countries over the world, consumers don’t read newspapers anymore. Even though Chinese consumers mainly read the press online, it can still be interesting for brands. Chinese people trust the news they read, and if they read a digital press article about your spirit, wine, or beer brand, they will take a look at your website and social media.

You can sign a contract with online newspaper and a journalist will write on an article about your brand. Also, you can invite journalists at events around your goods in order to promote your brand.

Chinese KOLs to promote your alcoholic brand

To gain in visibility and e-reputation, it is crucial to encourage a positive word-of-mouth. That’s why KOL can help you.

The Key Opinion Leaders (KOL) are social media users who succeeded to make a lot of traffic on their accounts and became famous. Chinese consumers idolize KOLs, trust them more than brands. Some KOLs have some millions of fans. They are really good to influence mass population.

You can influence spirits lovers, using KOLs as intermediaries. Through them, you will be able to reach your target group. In other words, intermediaries can be a great asset in selling your imported spirits to Chinese consumers.

However be careful, they can improve the reputation of a brand but also destroy it. By collaborating with a KOL, your website and your brand will become more appealing through the buzz effect from their followers. The aim is to create a positive influence on your brand.

How do we help you distribute your alcoholic Beverages Brand in China?

The lucrative Chinese market for wine, beer, and spirits has opportunities in it for foreign brands. If you understand how the market works, then your sales will improve quickly!

With many traps to wade through in the Chinese market, Gentlemen Marketing Agency is here to help you avoid them. Our agency has more than a decade of experience with Western spirits brands and we’d love nothing better than for your company’s success in China!

We are SEO experts

Our focus is to promote your business with your target closely in mind. After all, you understand that the key to selling online is to have a good image and to be reputable. We’ll use digital tools including Baidu SEO and SEM, E-PR, Media Buying (DSP) & Community Management. Then, we’ll manage the campaign and assure its optimization & success.

We are experienced with Baidu

  • High knowledge of Baidu’s functions
  • An ROI-focused agency
  • We are effective
  • We worked with more than 300 western brands

China Lead generation professionals

Lead generation is where we excel. To be successful, you need to invest in your online reputation and create quality content for it. Measure results so that you can improve performance over time- this will help with optimizing lead conversion rates!

Understanding of Chinese consumers

You may be thinking that Chinese consumers are difficult to understand, but don’t worry! We’ve been working with foreign companies who wanted to develop their sales in China since 2012. Not only do we have experience understanding the expectations of these customers and know what they want when shopping for imported spirits, but our knowledge about how this demographic shop is a key component in developing an effective strategy for success.

Achieving a good e-reputation is one of the most important factors for any business, but doing so in China can be quite difficult. In this country where social media are used at every opportunity and people have their own opinion on practically everything, it’s not easy to manage your online reputation. If you want customers talking positively about your brand through these channels then making sure that they feel satisfied with what has been purchased will help maintain a strong e-reputation which should result in greater sales figures over time. 

Experts Providing Cost-Efficient and Effective Solutions

  • Website Creation, Development & Auditing.
  • Baidu Search Engine Optimization.
  • Social Media Marketing (WeChat & Weibo).
  • Reputation Management & Community Development.
  • Public Relations & Exposure in Chinese E-Media.
  • Analytics, monthly reports & analysis from our team of experts.

Some examples of our clients’ WeChat account:

Abrau Estates – WeChat Account by GMA
Pit Caribou – WeChat Account by GMA

An ROI-focused Agency

We are an ROI-focused agency. The solution is to attract and also re-target the most qualified traffic in order to increase conversion rates.

A Franco-Chinese Team

  • We are a French and Chinese team, here to help you develop your business in China.
  • We understand Chinese consumers: their needs and habits
  • We also understand foreign brands’ difficulties when they are trying to enter the Chinese market.
  • Each member of the team is specialized in a field. They have experience and they are effective.

Working with an experienced marketing agency such as Gentlemen Marketing Agency can make the process easy, designing effective strategies for Chinese consumers.

Here are some of our Alcohols Case studies

My Red Castle

MyRedCastle is a French start-up wine producer and customization brand. They provide a special service: customization of wine from French AOC chateau.

After understanding that the demand is growing for wine in China, they decided to enter in the Chinese market through an online approach. So our agency made a careful proposal based on the overview and analysis of the market for them and conducted their marketing in China.

SOLUTIONS

  • SEO on Baidu.
  • Public Relations.
  • Management of the e-reputation.
  • Weibo: Community management.
  • Wine distributor contacts.

RESULTS

  • Top 1st pages via 20 keywords.
  • 200 publish on forums.
  • 30 PRs.
  • 30 contacts of wine distributors.
  • + 15 000 visitors per month during the program.

Brasserie de Monaco

The Brasserie Brewery began life in 1905 in Monaco. It was later destroyed in 1970 and then rebuilt on ‘Hercule’s Harbor’ in 1998. The brewery produces an artisan, non-filtrated beer, destined for the region’s luxurious hotels and restaurants. It is presented in a premium bottle and reflects Monaco’s luxurious and decadent spirit.

OBJECTIVES

Obtain a better e-reputation to facilitate their distribution in China.

SOLUTIONS

  • Social Media with the use of online KOL’s (Key Opinion Leaders).
  • SEO (Search Engine Optimization). Improve Ranking on Baidu.
  • Press Relations.

RESULTS

  •        3000 new followers on Weibo.
  •        1000 new followers on WeChat.
  •         Ranking in the top 2 pages on Baidu search results.
  •          Connections with over 50 Chinese KOL’s.

Get in Touch

If you take everything into consideration, the Chinese market could be the opportunity of a lifetime for your imported brand.

In this adventure, you will have to make difficult decisions, that could have a significant impact on the long term. Therefore, you will need to take the right ones. Working with marketing specialists in China can help you to avoid traps and take the best of the Chinese market and be successful.

You can also read our Strategic Guide to Export Food Brands in China

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