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AI Marketing Market in China: Size, Segments and Where Money Goes

Every week in our Shanghai office, a client asks me the same question: “Should we spend on AI marketing in China, or is it hype?” My answer: the money has already moved. The question is whether you move with it. Here are the numbers, the segments, the players and where I think brands should put […]

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Baidu Maps for Business: How to List Your Company in China

Your company has a physical presence in China: an office, a store, a restaurant, or a hotel. Chinese customers search for businesses near them every day, and Baidu Maps is where they look. With over 700 million monthly users and deep integration into Baidu’s search results, your Baidu Maps listing is not optional, it is […]

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Baidu Ads vs Douyin Ads in 2026: Which Platform Should You Choose?

You are planning a paid media budget in China and the question comes up every time: Baidu or Douyin? Both platforms reach hundreds of millions of users. Both generate measurable ROI for international brands. But they operate on completely different logic, and choosing the wrong one for your product category wastes budget. This article breaks […]

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Baidu Advertising for International Companies: A Practical Guide

You want to reach Chinese consumers through paid search. The first question you face: can a foreign company run Baidu ads? The short answer is yes, but the process is not the same as Google Ads. Baidu requires specific documentation, imposes sector restrictions, and demands a local intermediary in most cases. This guide walks you […]

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Why Your Website Doesn’t Rank on Baidu (And How to Fix It)

Your website is live. Your product is good. But Baidu shows nothing when someone searches for your brand or your category in China. Before you invest more time and budget, you need to know why. Most foreign brands make the same mistakes, and each one is fixable. Here are the 8 most common reasons your […]

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Baidu SEM for Foreign Brands: How to Run Paid Search in China

You want to reach Chinese consumers through search. You Google “Baidu advertising” and find conflicting information: some say you need a Chinese company, others say an agency can handle it. Meanwhile, your competitors are already running Baidu campaigns and capturing high-intent traffic you are missing. Here is exactly what Baidu SEM is, what it costs, […]

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B2B Lead Generation in China

Thijs runs a small Dutch company that builds industrial filtration systems for chemical plants. Two years ago he hired an agency to “do social media in China.” Six months and one WeChat account later, he had 40 inquiries and a lot of enthusiasm. He also had almost nothing to sell to. Two of those 40 […]