China's live concert market generated 83.7 billion RMB in 2025. This guide covers WeChat, Douyin, Xiaohongshu, Damai ticketing, and everything a foreign artist or event organizer needs to reach Chinese audiences in 2026.
Tmall has been declared “over” by industry commentators every year since roughly 2019, and every year beauty brands that ignore it leave revenue on the table. In 2026, the platform is no longer where most Chinese consumers first discover a skincare or makeup product. That job has largely moved to Xiaohongshu, Douyin, and KOL livestreams. […]
Discover how to enter the China olive oil market with expert tips on sales channels, branding, e-commerce, and consumer trends.
2019. Shanghai, quartier de Jing’an. Je rentre d’une visite incognito dans une boutique premium d’une marque française. Mon brief : acheter un sac, observer, noter. Je suis entré à 14h un mardi. Le vendeur a regardé mon jean usé, ma veste sans logo visible. Il m’a dit bonjour. Puis il a continué à regarder son […]
We guide international brands in using Hainan’s luxury model to refine their marketing and connect with Chinese shoppers abroad.
Every society decides what it does for entertainment and fun. It changes with values, culture and age. China is no exception. What has changed in China is bigger than a list of hobbies. The money itself has moved. Ten years ago a rising middle class chased objects: a bag, a car, a bigger apartment. Today […]
A swimsuit used to be a beach product in China. Buy it before a trip, wear it twice, forget it in a drawer. That picture is out of date. In 2026 the swimsuit sits at the crossroads of three things Chinese consumers spend on: travel again, sport for health, and lifestyle content on Xiaohongshu. If […]
Paris and London still fill their hotels with Chinese guests. Hungary, Croatia, Portugal and Romania do not. The gap is not about beauty. It is about visibility inside China, and about whether a destination speaks the traveler’s language before, during and after the trip. This article explains why some European countries win the Chinese traveler […]
China has been one of the most discussed export markets for Champagne houses for over a decade. The case seemed obvious: a large and growing affluent population, a culture where gifting premium beverages is socially embedded, and an aspirational relationship with French luxury that goes well beyond fashion and cosmetics. The reality has been more […]
Lancôme entered China in 1993. Thirty years later, it is available in over 300 cities, operates more than 3,000 points of sale, and consistently ranks among the top prestige beauty brands in the country. That success did not happen by accident. It was built on a strategy that combined deep localization, early adoption of Chinese […]
