Thijs runs a small Dutch company that builds industrial filtration systems for chemical plants. Two years ago he hired an agency to “do social media in China.” Six months and one WeChat account later, he had 40 inquiries and a lot of enthusiasm. He also had almost nothing to sell to. Two of those 40 […]
Our team helps international brands enter the China mobile application market by handling licensing, localization, promotion, and app growth.
How we establish credible brand postionning in China for our clients. Insights on face (Mianzi), Baidu SEO, and social media strategies like WeChat.
Douyin e-commerce deep dive: Social commerce strategies to open and run a successful store, driving high sales conversions.
Our team helps international brands understand Chinese millennials’ spending habits and craft campaigns that truly resonate in China.
We help international brands master Douyin marketing with proven strategies, account setup, ads, and e-commerce to grow visibility and sales in China.
The alarm that goes off in a new Chinese mother’s head when she picks up a tin of infant formula is not the same alarm that goes off for a shopper buying shampoo or sneakers. Few consumer categories carry as much emotional weight, safety anxiety, and family pressure as maternity, baby, and childcare products in […]
China’s advertising industry never sits still, but the question foreign brands ask me has changed. In 2017 it was “should we go digital or stay with TV.” Nobody asks that anymore. The real question in 2026 is which digital channel, out of five or six that all claim to be essential, actually deserves the first […]
Zhihu doesn’t get the same spotlight as Douyin or Xiaohongshu in most China marketing conversations. That’s exactly why foreign brands underuse it. While competitors chase viral views on short video, the buyers who actually sign the purchase order, book the surgery, or approve the six figure B2B contract are often quietly reading a 3,000 word […]
Kuaishou rarely makes the shortlist when foreign F&B brands plan their China social strategy. Douyin gets the budget. Tmall gets the storefront. Kuaishou gets treated as an afterthought, “the other short video app.” That’s a mistake, and an increasingly costly one for food and beverage brands in particular, because Kuaishou’s audience behaves in ways that […]
China's live concert market generated 83.7 billion RMB in 2025. This guide covers WeChat, Douyin, Xiaohongshu, Damai ticketing, and everything a foreign artist or event organizer needs to reach Chinese audiences in 2026.
WeChat was already China’s essential app when this guide was first written. Back then, “optimizing your content for WeChat” mostly meant writing a good article and hoping your subscribers opened it. That world is gone. WeChat now runs on video, mini-programs and a recommendation engine that decides what most people see, whether they follow your […]
