Search Results for: KOL

KOL Marketing in China: Chinese Key Opinion Leaders

Strategies we use with KOLs in China to build brand awareness, boost sales, and build lasting connections with Chinese consumers.

Celebrity or KOL? Why the Line Is Blurring in China’s Influencer Marketing

🎭 In China right now, the biggest celebrities are trying hard to look like normal people, and the best normal people are becoming celebrities. That flip is one of the clearest marketing shifts I have seen this year, and it changes a real decision every foreign brand has to make: do you book a famous […]

Do Chinese KOLs Work on a Commission Basis?

“Do Chinese KOLs work only on a commission basis? With big brands, yes. With small brands, no.” Philip Chen, GMA’s CEO, posted that line on LinkedIn and it got more replies than either of us expected. It’s the question every brand asks before their first livestream deal, and the honest answer sits between the two […]

E-Sport in China: Partnering With the Right Esport KOL Agency

How our team helps brands reach millions of Chinese gamers through esports KOL marketing, strategic planning, and local expertise.

Does KOL Marketing Actually Work in China?

Short answer: yes, KOL marketing works in China. Just not the way it was sold to you. It still moves product. It also burns more foreign budget than any other line on a China plan I get asked to review. The difference between the two outcomes is not luck. It is what you buy, who […]

KOL Agency China | Influencer Marketing on Douyin, RED & Weibo | GMA

B2B Lead Generation in China

Thijs runs a small Dutch company that builds industrial filtration systems for chemical plants. Two years ago he hired an agency to “do social media in China.” Six months and one WeChat account later, he had 40 inquiries and a lot of enthusiasm. He also had almost nothing to sell to. Two of those 40 […]

China Mobile Application Market: Strategy for Global Brands

Our team helps international brands enter the China mobile application market by handling licensing, localization, promotion, and app growth.

Branding in China: Managing & Branding Strategy we Use

How we establish credible brand postionning in China for our clients. Insights on face (Mianzi), Baidu SEO, and social media strategies like WeChat.

Douyin E-commerce: Social Commerce On The Chinese TikTok

Douyin e-commerce deep dive: Social commerce strategies to open and run a successful store, driving high sales conversions.

Marketing to Chinese Millennials: Key Spending Habits

Our team helps international brands understand Chinese millennials’ spending habits and craft campaigns that truly resonate in China.

Douyin Marketing explained for international brands

We help international brands master Douyin marketing with proven strategies, account setup, ads, and e-commerce to grow visibility and sales in China.