Tailored strategy, messaging, and media relations management.
Monitor and address online interactions across Chinese social media.
Engage key stakeholders to address concerns and build supportive alliances.
Guidance on adapting communication and actions to cultural nuances and sensitivities.
Equip company representatives with skills for handling media inquiries.
Assess impact, draw lessons, and implement initiatives to restore brand image and relationships.
Let's Discuss your Project?
We develop and implement a comprehensive crisis communication strategy, specifically tailored to address the unique concerns and sentiments of the Chinese audience. We focus on crafting the right messaging, identifying the most effective communication channels, and diligently managing media relations to control the narrative and protect your brand image.
In the digital age, we understand the importance of maintaining a positive online presence. We meticulously monitor and manage your brand’s reputation across various Chinese digital platforms, forums, and social media. We respond promptly to any negative comments, misinformation, or rumors, and facilitate positive interactions to rebuild trust and credibility among the Chinese audience.
We identify and actively engage with key stakeholders, including customers, partners, influencers, and government agencies. By maintaining open lines of communication, addressing concerns, and building supportive alliances, we work to mitigate the impact of the crisis on your brand.
We offer insightful guidance on the cultural nuances and sensitivities unique to the Chinese market. We help your brand navigate and adapt its communication and actions in a manner that is culturally appropriate and resonates positively with the local audience.
After the storm has passed, we conduct a thorough post-crisis analysis to assess the impact and draw valuable lessons. We make informed recommendations for future improvements and develop a detailed brand rehabilitation plan. This includes designing targeted PR campaigns, fostering community engagement, and initiating corporate social responsibility initiatives to restore your brand image and rebuild meaningful relationships with the Chinese audience.
Do I need a PR Strategy in China?
In China, a strong reputation is key to boosting sales and brand awareness is crucial for success. Using media relations is a strategic way to build your reputation. We are a well-known online PR agency in China, celebrated for our practical approach to raising brand visibility and product popularity. With the competitive market in China, having experts like us by your side is essential.
What is a PR crisis?
A PR crisis is a situation that poses a threat to a company’s reputation and has the potential to cause damage to its brand image. It often arises due to unforeseen incidents, negative publicity, or unfavorable public perception. Addressing a PR crisis promptly and effectively is vital to maintain trust and confidence among stakeholders and to prevent long-lasting damage to the brand. In a market as dynamic as China, handling such crises with professionalism and cultural awareness is especially crucial.
What was one of the worst examples of PR crisis in China?
One notable PR crisis in China involved luxury fashion brand Dolce & Gabbana in 2018. A promotional video depicted a Chinese model struggling to eat Italian food with chopsticks, which sparked accusations of cultural insensitivity. The situation worsened with the public release of offensive comments allegedly from Stefano Gabbana’s Instagram account. This led to widespread boycotts, celebrities severing ties, and e-commerce platforms in China delisting D&G products, significantly impacting the brand’s reputation and business in the Chinese market.
