Dewu

Dewu (also known as Poizon internationally) is a community-driven e-commerce platform focused on sneakers, streetwear, beauty, and luxury goods. Its key differentiator is an authentication-first model: every product passes through Dewu’s inspection centers before reaching the buyer. Tmall is a broader B2C marketplace for all product categories. Dewu’s audience is younger (90% Post-90s/Post-00s) and more concentrated in trendy lifestyle categories.

When a seller lists a product and a buyer purchases it, the product is shipped first to Dewu’s authentication center. Professional inspectors examine the item for authenticity, quality, and condition using brand-specific verification protocols. Only after passing inspection is the product forwarded to the buyer. If authentication fails, the item is rejected and the buyer is refunded. This process applies to every transaction on the platform.

International brands in sneakers and athletic footwear, streetwear and fashion, premium beauty and skincare, outdoor and sports gear, collectibles, and entry-level luxury goods perform best on Dewu. The common factors are: products that appeal to Chinese Gen Z consumers, categories where authenticity is a purchase concern, and brands with cultural credibility among young trend-following consumers.

Dewu’s brand partnerships team handles official store applications. Requirements include brand trademark documentation, product authentication materials (so Dewu’s team can verify your products), Chinese-language product listings, and logistics arrangements that work with Dewu’s authentication centers. The setup process typically takes several weeks. We assist international brands through the application and onboarding process.

Approximately 1,500 RMB (roughly $200 USD), which is significantly higher than the average on Tmall, JD.com, or Pinduoduo. This reflects Dewu’s positioning in premium and trend-driven categories and its young audience’s willingness to spend on products that signal taste and cultural awareness.

Dewu combines social content with commerce. Users browse outfit posts, product reviews, and unboxing content alongside product listings. Brands can build awareness through community content, influencer partnerships on Dewu, and by encouraging user-generated content from customers. The platform serves both awareness and direct sales objectives for brands that fit its category strengths.

Dewu’s authentication infrastructure is itself an anti-counterfeiting system. Products that fail authentication are rejected, protecting both the consumer and the brand. For brands with counterfeiting concerns on other platforms, Dewu offers a more controlled environment. Brands can also provide authentication training materials to Dewu’s inspection team to improve detection accuracy for their specific products.

Dewu operates internationally under the name Poizon, with apps available in several markets. However, the primary commercial opportunity for international brands is the Chinese domestic market, where Dewu’s 80 million+ MAU are concentrated. The international Poizon platform is a secondary consideration for most brands.