Search Engine
~100M MAU
Why Ctrip Is Essential for Reaching Chinese Travelers Ctrip (携程) is China’s largest and most influential online travel agency. With approximately 100 million monthly active users and revenue growth accelerating strongly in the post-COVID travel recovery, Ctrip controls the largest share of China’s online hotel bookings, flight reservations, tour packages, and travel-related services. For international […]
Ecommerce
80M+ MAU / 500M+ registered users
China's #1 platform for sneakers, streetwear, and trendy goods. Authentication-first model, Gen Z audience.
Payment
970M MAU (China) / 1.2B+ global users
China's dominant payment platform. Payments, mini-programs, AI services, and lifestyle features.
Search Engine
~510M MAU / 700M+ annual transacting users
China's local services super app. Food delivery, hotels, travel, and O2O commerce.
Search Engine
~158M MAU
China's Yelp + TripAdvisor. Verified reviews for restaurants, hotels, beauty, and local services.
Ecommerce
~9.5B MAU (Taobao app, includes Tmall brands)
China's largest online marketplace. C2C + B2C in one app, instant retail, Taobao Live, lower entry barrier.
Search Engine
~80M MAU
China's Quora. Long-form Q&A, expert knowledge sharing, and B2B authority building.
Video
725M MAU / 410M DAU
China's #2 short video platform. Trust-based community, strong in lower-tier cities and livestream commerce.
Video
368M MAU / 112M DAU
China's YouTube equivalent. Long-form video, Gen Z community, deep engagement, bullet comment culture.
Ecommerce
724M MAU / 800M+ annual active buyers
China's value-driven e-commerce giant. Group-buying, social sharing, massive reach in lower-tier cities.
Ecommerce
580M MAU / 700M+ annual active buyers
China's logistics-driven e-commerce giant. Self-operated model, authentic product guarantees, same-day delivery.
Ecommerce
~9.1B combined Taobao-Tmall MAU (shared app)
China's premium B2C marketplace. Flagship stores for international brands, powered by Taobao app.
Search Engine
679M MAU (Baidu App)
China's #1 search engine. Essential for SEO and PPC, but search behavior is fragmenting across platforms.
Search Engine
567M MAU / 252M DAU
China's public opinion hub. Trending topics, celebrity engagement, and brand PR at scale.
Social Media
1B+ MAU / 600M+ DAU
China's #1 short video super platform. Content, e-commerce, local services, and search in one app.
Social Media
1.42B MAU
China's super app: messaging, payments, mini-programs, WeChat Channels, and e-commerce in one platform.
Social Media
350M+ MAU / 120M+ DAU
China's #1 product discovery and search platform. Where consumers research before they buy.
