China’s Industrial Equipment Market in 2026: Why B2B Is a Different Game China’s elevator and escalator market is worth RMB 340.3 billion in 2026, growing at 6.5% year on year (Zhiyan Consulting, 2026). The factory automation market sits at USD 118 billion the same year and is heading to USD 175 billion by 2031 at […]
China’s advertising industry never sits still, but the question foreign brands ask me has changed. In 2017 it was “should we go digital or stay with TV.” Nobody asks that anymore. The real question in 2026 is which digital channel, out of five or six that all claim to be essential, actually deserves the first […]
Zhihu doesn’t get the same spotlight as Douyin or Xiaohongshu in most China marketing conversations. That’s exactly why foreign brands underuse it. While competitors chase viral views on short video, the buyers who actually sign the purchase order, book the surgery, or approve the six figure B2B contract are often quietly reading a 3,000 word […]
Learn how to register a Baidu account outside China, even without a Chinese phone number. Follow this simple step-by-step guide.
The WeChat marketing guide for foreign brands in 2026: Service Account, content and CRM, Mini Programs, Channels, paid ads, and KOL campaigns that convert.
Cleaning products used to be one of the least glamorous categories in retail. You bought whatever bottle was cheapest, and that was that. Not anymore in China. Household cleaning has turned into a real consumer category, with premium lines, scent stories, eco claims, and smart devices. For a foreign brand, that shift is the opportunity. […]
For a long time, jewelry houses believed the internet was not for them. Luxury lived in the boutique, behind glass, with a well-dressed sales assistant. Selling a diamond ring through a phone screen sounded almost rude. That idea is dead in China. Today the phone is the boutique, the showroom, and the cash register all […]
Xiaohongshu isn’t a social feed you scroll for entertainment, it’s a search engine dressed up as a lifestyle app, and that distinction is the whole reason fashion brands need a different playbook than the one they use on Instagram or TikTok. Roughly half of Xiaohongshu’s traffic comes through active search rather than the recommendation feed. […]
People keep asking me the same question. “Philip, is it too late to sell online in China?” My answer in 2026 is the same as it was five years ago, only louder: no, but the game has changed again. China is still the largest e-commerce market on earth. Online retail here passed 15 trillion RMB […]
China’s corporate training market crossed 500 billion yuan in 2024 and continues to grow at rates that make it one of the most attractive opportunities for foreign training companies, education publishers, and professional development providers. The demand is real, the budgets exist, and the regulatory environment for foreign players has become more defined. What has […]
🎭 In China right now, the biggest celebrities are trying hard to look like normal people, and the best normal people are becoming celebrities. That flip is one of the clearest marketing shifts I have seen this year, and it changes a real decision every foreign brand has to make: do you book a famous […]
🤐 Something changed in how Chinese brands talk to the public this year. The bold, opinionated brand voice that worked so well a few years ago is quietly going out of style. Marketing teams are choosing their words with more care, founders are posting less on their personal accounts, and comment sections are getting closed […]
