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Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market
Beauty | Sectors & Industries

Cosmetics in China : Top Marketing Strategies to Succeed in the Beauty Market

Cosmetics in China: Top Brand Marketing Strategies to Unlock the Beauty Market In this article, we will analyze China’s Cosmetics Market, Trends and, Marketing Strategies that brands have to use to sell in China. The Cosmetics Market in China: A Gold Mine Why? Firstly, it is the largest market in the world Further, it is…

Rules for Wechat Official Account (Contact Us!)
Social Media China | Wechat Marketing

Rules for Wechat Official Account (Contact Us!)

Given its omnipresence in China, WeChat platform plays a key role in marketing and advertising. The first step turns out to be the opening of your own “official account”. Introduced in July 2012, official accounts stand as a channel for entrepreneurs, famous people, media, government, etc. It allows promoting their brand, product, or service to…

Introduction to Taobao/Tmall Social media platform: Weitao
ecommerce China | Social Media China

Introduction to Taobao/Tmall Social media platform: Weitao

China and the western world have something in common. Content marketing and social media are invading the marketplace. Any company with a minimum of ambition has at least a presence on one social media. This explains why social media and e-commerce day after day are more connected. Also, this explains why Alibaba has finally decided…

Online Education market in China
advertising in China | Education Market in China

Online Education market in China

China’s online education market in 2019 reached 31, 48 billion US$, according to research firm Frost & Sullivan, and it will be worth US$ 100 Billion by 2026. Online education is an inevitable and revolutionary tendency of education, which is expected to overwhelm the traditional methods of teaching and learning. Among the online education, English…

The hair growth market in China
Beauty | Sectors & Industries

The hair growth market in China

China’s haircare market is projected to grow at a compound annual growth rate of 4.1% during the next five years.  Hair Growth Takes Over 34% of the total market. The market is majorly driven by the increased consumer concerns about scalp health, mainly problems related to hair thinning, hair loss, dandruff, and sensitive scalp. Additionally,…

China fertility drop: high growth for sperm quality improvement supplements
health China | Sectors & Industries

China fertility drop: high growth for sperm quality improvement supplements

The Chinese Minister of Civil Affairs Li Jiheng said that China’s total fertility rate has fallen below the warning line and the population development has entered a critical turning point, with Chinese demographers warning that China’s population will start to decline in the next few years, with little chance of reversing the trend. China’s fertility…