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B2B Lead Generation in China
Thijs runs a small Dutch company that builds industrial filtration systems for chemical plants. Two years ago he hired an agency to “do social media in China.” Six months and one WeChat account later, he had 40 inquiries and a lot of enthusiasm. He also had almost nothing to sell to. Two of those 40 […]
China Mobile Application Market: Strategy for Global Brands
Our team helps international brands enter the China mobile application market by handling licensing, localization, promotion, and app growth.
Branding in China: Managing & Branding Strategy we Use
How we establish credible brand postionning in China for our clients. Insights on face (Mianzi), Baidu SEO, and social media strategies like WeChat.
Industrial Equipment and Elevator Marketing in China: The B2B Playbook for 2026
China’s Industrial Equipment Market in 2026: Why B2B Is a Different Game China’s elevator and escalator market is worth RMB 340.3 billion in 2026, growing at 6.5% year on year (Zhiyan Consulting, 2026). The factory automation market sits at USD 118 billion the same year and is heading to USD 175 billion by 2031 at […]
Digital Marketing in China: The 2026 Channel Guide
China’s advertising industry never sits still, but the question foreign brands ask me has changed. In 2017 it was “should we go digital or stay with TV.” Nobody asks that anymore. The real question in 2026 is which digital channel, out of five or six that all claim to be essential, actually deserves the first […]
Zhihu Marketing: Our Best Tips for Foreign Brands
Zhihu doesn’t get the same spotlight as Douyin or Xiaohongshu in most China marketing conversations. That’s exactly why foreign brands underuse it. While competitors chase viral views on short video, the buyers who actually sign the purchase order, book the surgery, or approve the six figure B2B contract are often quietly reading a 3,000 word […]
How to Register a Baidu Account Outside China in 2026
Learn how to register a Baidu account outside China, even without a Chinese phone number. Follow this simple step-by-step guide.
Wechat Marketing Strategy: Best Practices for Foreign Brands
The WeChat marketing guide for foreign brands in 2026: Service Account, content and CRM, Mini Programs, Channels, paid ads, and KOL campaigns that convert.
China Cleaning Products Market Guide (2026)
Cleaning products used to be one of the least glamorous categories in retail. You bought whatever bottle was cheapest, and that was that. Not anymore in China. Household cleaning has turned into a real consumer category, with premium lines, scent stories, eco claims, and smart devices. For a foreign brand, that shift is the opportunity. […]
The Best Online Campaign for Jewelry Brands in China (2026 Guide)
For a long time, jewelry houses believed the internet was not for them. Luxury lived in the boutique, behind glass, with a well-dressed sales assistant. Selling a diamond ring through a phone screen sounded almost rude. That idea is dead in China. Today the phone is the boutique, the showroom, and the cash register all […]
Xiaohongshu Marketing Tips for Fashion Brands in 2026
Xiaohongshu isn’t a social feed you scroll for entertainment, it’s a search engine dressed up as a lifestyle app, and that distinction is the whole reason fashion brands need a different playbook than the one they use on Instagram or TikTok. Roughly half of Xiaohongshu’s traffic comes through active search rather than the recommendation feed. […]