A start-up gets one shot at a first impression in China. No track record, no brand recognition, nothing that says “trust us” except what you show in the first ten seconds someone spends on your page. That means one thing: your video, more than your deck, more than your website copy, is what decides whether […]
Learn how foreign universities use Douyin to attract Chinese students with smart content, influencers, and engaging strategies.
Learn how public relations in China works and discover key strategies to build trust, manage crises, and grow your brand visibility.
Chinese tourists were, before the pandemic, one of the most valuable visitor segments in the United States. They spent more per trip than almost any other nationality, concentrated in high-value categories like luxury retail, fine dining, and premium accommodations, and generated significant economic activity in cities from New York to Los Angeles to Las Vegas. […]
Explore proven strategies for starting a business in China, from legal structures to marketing tactics tailored for global brands.
If you are moving to China with children, or advising families who are, British international schools have become one of the most requested options in major Chinese cities. The combination of a recognizable curriculum, English-medium instruction, and university pathways that work globally has made British-style international education a real market in Shanghai, Beijing, Guangzhou, and […]
Hiring in China has never been simple for foreign companies, and it has gotten more complex over the past decade. Labor law has tightened. Employee expectations have shifted. The talent market for skilled professionals has become genuinely competitive, with domestic Chinese companies offering compensation packages and career paths that can match or beat what foreign […]
If you are an artist, a football player, a founder or a CEO, personal branding in China is not a nice-to-have. It is often the difference between a deal that closes and a meeting that never happens. In China, people trust people before they trust logos. But here is the mistake most foreign leaders make: […]
In 2013, a wave of Chinese acquisitions of Italian brands made headlines across European business media. Pirelli, Ferretti yachts, a stake in Valentino, and a string of smaller fashion and food companies all attracted Chinese capital. At the time, the story was framed as a threat to European industrial heritage. Thirteen years later, the picture […]
How to find Chinese real estate investors buyers? Our method to sell properties and real estate to Chinese investors.
Dolce & Gabbana plans to remain independent, even as the Italian fashion house works to claw back sales lost after the pandemic and a bungled ad campaign in China. Olivier Verot is the founder of GMA and has run marketing campaigns for luxury and fashion brands in China since 2012. He has watched three separate […]
China’s Supreme People’s Court ruled the “996” work schedule illegal back in 2021. Nine in the morning to nine at night, six days a week. For years that ruling did almost nothing. Companies kept the hours, employees kept quiet, and 996 stayed the unofficial price of a job at a fast-growing tech firm. That changed. […]
