Status quo of Online Dating Site in China

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Present situation

The data from iResearch shows the market size of China online dating sites will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with an annual average compound growth rate of 31.3%, way higher than that of US market which is 3.4%.

Rank	Website	Popularity	Market share now	Market share 1 year ago
1	Jiayuan	72.77	54.33%	48.54%	↑5.78%
2	Zhenai	14.44	10.77%	11.5%	↓0.73%
3	Baihe	11.50	8.58%	9.59%	↓1.01%
4	淘男网	6.73	5.02%	5.73%	↓0.71%
5	爱情公寓	5.05	3.77%	3.99%	↓0.23%
6	久久婚嫁网	4.20	3.13%	2.99%	↑0.14%
7	嫁我网	3.83	2.85%	3.8%	↓0.95%
8	绝对100婚恋网	2.75	2.05%	2.33%	↓0.28%
9	爱的根源交友网	2.19	1.63%	3.17%	↓1.54%
10	知己交友中心	2.19	1.63%	1.95%	↓0.32%
11	速配网	1.50	1.11%	1.3%	↓0.2%
12	中国失恋网	1.34	1%	1.02%	↓0.03%
13	我爱你交友网	1.05	0.78%	0.7%	↑0.07%
14	易缘网	0.83	0.61%	0.66%	↓0.05%
15	爱屋交友	0.74	0.55%	N/A	↑0.55%
16	奇聚网	0.68	0.5%	0.62%	↓0.12%
17	中国婚礼网	0.64	0.47%	N/A	↑0.47%
18	亚洲交友	0.59	0.44%	N/A	↑0.44%
19	拉拉交友网	0.51	0.38%	0.67%	↓0.29%
20	中国红娘网	0.40	0.29%	0.5%	↓0.21%

As shown in the table, the market is quite mature with a highly concentration level. In 2012, the biggest 3 website take 73.7% of the market, at the same time, the first 10 websites have occupied 93.81%.

On the other hand, the business mode has not changed fundamentally, almost out of date.

 

Problem

Users don’t stay for a long time

The users of online dating site have clear target: to find their Miss. or Mr. Right. So after finding the one they want, they will stop using the site. As Muyan, Baihe (No.3 dating site in China) says, one account usually stay active for 6 month to 1 year.

Few customers are paying user

The No.1 site, Jiayuan, has only about 550,000 paying users every month, with 35 million users in total. The percentage of paying users is only 1.6%

Reason

Lack of interaction

This is a typical design of Chinese dating site: basic personal data + interaction. However, the four options here, “send text”, “say hello”, “send gift” and “follow her” are not enough attractive. When I see this, I feel that the profile like reading specifications of a machine.

No follow-up service

After marriage, couples also have needs like consultancy which can be integrated into these sites. While in fact, nobody did it.

Lack of focus

Searching among tens of millions of candidates from different walks of life, from young to old… , users have to spend much time and there are always unreal information to care. It’s a heavy task for everyone.

No relevant service

Most dating sites only offers dating and matching service. The information about relevant service such as wedding photography, wedding banquet, honeymoon reservation can hardly be found on these sites.

Low reliability

Last month, a girl from Beijing met a guy claiming himself as a “project manager”. This guy invited her to visit his “project” and during the trip the girl suffered a car accident. However, she got no care from the “project manager” and even impose fist from him. According to a survey from Shanghai Morning, almost 30% users have experienced this problem.

Trend

New products

Besides dating service, dating sites are now trying new product around wedding such as B2C shop online. For example, Jiayuan created their online shop “Que” by the end of last year, providing relevant service like wedding ceremony, photography.

Consultancy

Marriage and family counselor was recognized by Chinese government in 2007. With the permission by government, this market will expand faster in the near future.

Real name

Baihe began to push its users to put real name and personal data online at the end of last year. By this way, Baihe aimed to save a lot of problems such as identity and credibility for its users. And now other websites are also trying this.