NIKE, Inc., is the world’s leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities
Since 2012, Nike is on wechat :
[youtube https://www.youtube.com/watch?v=SXHAfSf-HAE&w=560&h=315]
Nike’s focus on WeChat is significant for a number of reasons.
Users can opt to follow the company to receive daily news and Nike-related updates via WeChat.
They chose the WeChat platform because mobile penetration for China’s youths is extremely high, tipping over 50 percent. In terms of usage habits, they practically depend on their mobiles for all forms of communication.
Through Wechat, Nike wants to deepen the connection with consumers, from broadcasting to conversing, from ‘one to many’ to ‘one to one’.
They also did an original advertising campaign on Wechat to have more visibility on the mobile app. The campaign is really simple, people only need to add the brand on WeChat, take whatever they want in the picture, and send it to the app. Afterward, Nike will suggest a shoe that corresponds to your picture. You are able to buy directly from WeChat your own customized pair of shoes.
« Even The Ordinary Can Fly » advisement Honors Liu Xiang’s Career
#EvenTheOrdinaryCanFly can be seen on Nike’s social channels in Greater China including the @Nike Sina Weibo account and the Nike+ Run Club WeChat account. The campaign features a series of interactive images as well as a short film called “The Making of 12.88” as a tribute to Liu Xiang – the ordinary man who changed the world in an extraordinary way.
More advertisements in China here
Made uniforms for the Chinese teams :
Honoring Chinese culture and history, China Nike Vapor track and field kits with AeroSwift technology introduce an exploded spectrum of the country’s signature red, associated with happiness, luck, power, and joy.
Nike is getting involved in China
Nike is committed to creating positive social change around the world. Helping kids get active, so they can have healthier, happier, and more successful lives.
In March, Mark Parker, President & CEO, of NIKE Inc., announced Nike’s commitment to getting more than two million kids active across China.
Nike will work with China’s Ministry of Education to transform the culture of sport and physical activity in schools across China.
Jordan Brand
Jordan Brand, a subsidiary of Nike, launched its first ad for the Chinese market as a celebration of the Air Jordan range and for the Olympics of 2008. The spot shows a ‘Winning Moment’ that’s not what you might assume.
[youtube https://www.youtube.com/watch?v=RpnCkBZVI6o&w=560&h=315]
Moreover, this February, Jordan Brand celebrated the opening of Asia’s largest Jordan-only store in Hong Kong.
The store provides a series of exclusive members-only offerings, including custom t-shirts and jerseys, along with pre-registration for access to Jordan Brand products.
Jordan Brand always strives to bring the best performance products and services to our consumers in the Greater China region.
