For over three millennia, the Mooncake Festival, also known as the Mid-Autumn Festival, has been celebrated in many Asian cultures. Occurring on a full moonlit night of the 8th month in the Chinese calendar, this significant event is marked by brands that craft custom products and mooncakes for it. As an ode to tradition, families and friends exchange gifts to commemorate this special day.
Let’s take a look at this year’s edition of mooncakes from luxury brands
Like a tradition, this year’s top luxury brands’ mooncake creations had a wide variety of spectacular designs and flavors that have been crafted to ensure the Mid-Autumn Festival 2022 celebration in China was nothing short of extraordinary.
From creative textures and hues to unique shapes, luxury brands have unveiled their captivating boxing designs. Luxurious yet traditional, these exquisite creations are sure to tantalize the senses of Chinese consumers.
When it comes to flavors, Luxurious brands have masterfully blended a mix of classical favorites such as black sesame and lotus paste in addition to contemporary new tastes like green tea with earl gray and chocolate truffle.
This year Giorgio Armani opted for a timeless Chinese painting with a subtle charm, while Gucci‘s night blue velvet box was the polar opposite; boasting an atmosphere of luxury.
Fendi crafted an exquisite moon-shaped design adorned in vibrant gold and silver colors that exudes elegance.
Celine’s logo-branded mooncakes were an intriguing treat, but Louis Vuitton took the cake with its stunningly designed mooncake that contains a painting kit.
Dior’s mooncake design was an exquisite work of art that features traditional black and white painting, as well as luxurious woodwork for its main box. This design captured sophistication and beauty in one stunning package.
In comparison, Tiffany has presented their mooncakes in an exquisite turquoise box that doubles as a lamp.
While Bvlgari has incorporated an elegant Chinese fan with a captivating shade of violet.
Contact us to develop a special campaign for Chinese festivals
We are a China digital marketing agency with more than 10 years of experience. Over the years we helped many brands with their special holiday campaigns so that they adapt to the needs of their customers in China.
GMA Case Study: Lyfen packaging design for Mid Autumn festival
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