Market Research China

It is a very important component of business strategy. Market research is an organized operation to get information about markets or customers.

Market research

Market research is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets (via wikipedia)

to build strategy

It is important to research information before realize a strategy.

Market resarch in China

Market research in China is a key factor to get advantage over competitors. Chinese market is different to other western Countries. And the only way to get a proper strategy is to research key information to identify and analyze the market need, market size and competition.

Market research in China includes :

  • social and opinion research,
  • interpretation of information about individuals
  • Study organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making


Daxue Consulting

Daxue consulting is a new concept of Junior company. It is the most cost-effective market research in China.

Sourcing students’ brains from top Chinese universities to realise “market survey” through well-kown methodologies such as :

  • documentary research in China,
  • store-checks in China,
  • focus groups in China,
  • interviews,
  • benchmarks


All of them at a very competitive price thanks to their localization in Beijing in China. Each of their project is tailor-made and goes with adapted technological smart tools. More information on Daxue Consulting


More market research in China

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