Market Research China
It is a very important component of business strategy. Market research is an organized operation to get information about markets or customers.
Market research is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets (via wikipedia)
to build strategy
It is important to research information before realize a strategy.
Market research in China is a key factor to get advantage over competitors. Chinese market is different to other western Countries. And the only way to get a proper strategy is to research key information to identify and analyze the market need, market size and competition.
Market research in China includes :
- social and opinion research,
- interpretation of information about individuals
- Study organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making
Daxue consulting is a new concept of Junior company. It is the most cost-effective market research in China.
Sourcing students’ brains from top Chinese universities to realise “market survey” through well-kown methodologies such as :
- documentary research in China,
- store-checks in China,
- focus groups in China,
All of them at a very competitive price thanks to their localization in Beijing in China. Each of their project is tailor-made and goes with adapted technological smart tools. More information on Daxue Consulting