Luxury Jewellery Brands are Unravelling China with WeChat

China is a country of luxury, and it’s not limited to brands. Consumers in China are embracing the new wave of luxury with open arms. As Western brands continue to enter the Chinese market, they should look at how consumers in China use WeChat as an avenue for purchasing items that define their social status. … Continue reading Luxury Jewellery Brands are Unravelling China with WeChat