David agreed to answer some of our questions to understand his lifestyle choices and activities. He had a great career and is proud to share it with you, our readers. He also explains why e- marketing has become necessary in its daily work.
1 / INTRODUCE YOURSELF
Hello Marketing China! My name is David and I am 32 years old. I lived in China for several years including a mission over 2 years in the Economic Mission of Shanghai, attached to the Consulate General of France, then back to Paris. I am currently working for the CFA Voyages Company. I was focused for several years on the Chinese market, but today I am specialized in travel in Burma / Myanmar.
2/ DURING 7 YEARS OF EXPERIENCE IN CHINA TRAVEL, WHAT HAVE YOU LEARNED?
Many people are visiting China today. I’m very happy and very proud to have spent a part of my life there. People are very friendly. It is necessary to have a little time to adapt because the culture is very different but you feel quickly at home. Life is not expensive and the days are different.
3 / IS WEB MARKETING IN THE TOURISM INDUSTRY IMPORTANT?
Travel and tourism sectors are experiencing a dramatic increase today. Indeed, I could see in my work that more and more people are looking to travel. Regarding e-marketing, I think it is the key to success for a company working in these sectors. The majority of our clients contact us thanks to our visibility on the Internet. Almost all brands have their own website and are present on social networks! Today, you no longer have a choice; you have to use online marketing!
4 / WHICH TOOLS ARE IMPORTANT TO USE IN PRIORITY?
According to me, the most used and effective tool is SEO. Being in the top results on search engines allows being visible and attracting customers. The content of your website is very important and should be well-organized and updated. More visible you are, the more customers you will have to work with. Social and blogs/forums networks are also very useful for e-marketing strategy.
5 / WHY DID YOU CHOOSE TO BE SPECIALIZED IN BURMA?
I turned to Burma because it is a country that was until now very little open to tourists. However, today it attracts many travelers and ranks among the top countries to visit. Burma is full of wonderful places and meets different demands of tourists: beaches, adventure tours, luxury tours … You can do anything in Burma!
One of our historical partners has had an office in Rangoon for over 10 years. We provide impeccable service from the arrival of customers at a competitive price and a guarantee of quality.
6 / WHAT ARE THE REASONS THAT ATTRACT FRENCH PEOPLE TO GO TO BURMA?
French are very attracted to Burma because it is a fashion. The culture is very different and the French love to discover new customs etc. The prices are affordable and there are a large number of circuits that allow visiting the country entirely.
7 / WHY CFA TRAVEL IS DIFFERENT FROM THE OTHER AGENCIES?
CFA Travel offers specialized and customized tours according to the needs of our customers at very attractive prices. Our team consists of real experts and we can advise our clients on their journey.
8 / WHAT ARE THE MAJOR PROBLEMS OF BURMA IN THE TOURISM SECTOR?
Given that tourism is just beginning to grow in Burma, sometimes transport are not suitable because of the new tourist flows. But the main problem in Burma is the availability of rooms, there is ultimately not enough rooms compared to the continuous increase in demand. Thus, we selected partner hotels, with whom we signed a contract and we are sure to have room for our customers. So, contrary to major tourist countries of Asia such as Thailand and Vietnam, it is very difficult to organize the trip by itself and ensure quality travel.
9 / WHAT ARE THE ADVANTAGES OF THIS COUNTRY?
The country offers very diverse landscapes. To have gone through all the countries of Asia, Burma truly offers unique and breathtaking scenery. To contemplate the magic of sunrise over the thousands of pagodas in Bagan is the best, the imperial cities around Mandalay are genuine and meeting the fishermen and minorities in Inle Lake remains an exceptional experience. Moreover, it is possible to make beautiful treks in the Shan, we have excellent guides who know this region very well.
Tourists are safe in Burma and have no fear to have when they visit. It is important to see how the Burmese are Buddhist spiritually and foremost, this is a genuinely nice people and very Zen.
You can visit the most beautiful sites in Burma either with a guide or alone accompanied by a driver, the two solutions are possible!
10 / HOW DO YOU SEE THE FUTURE OF TOURISM IN THIS COUNTRY?
As I said, travellers arrive increasingly today in Burma but we are very far from the mass tourism found in Thailand. The difficulty to find an affordable room is not new, it will have to wait at least 5 years before the major international hotel has completed their construction projects.
I think this trend is unlikely to change. We receive messages every day from many people wishing to book our tours or our stays. Our blog offers highly qualitative products that advise travelers. Burma still has many good years ahead; it is a leading destination for an authentic and unique travel experience.
His Facebook page: here!
Burma: a dream destination? If you agree, click here.