Most Mexican companies are not successful in China. This article will explain to Mexican Businesses how to market a Food and beverage Brand to the Chinese Market.
Mexican Food in China
Mexican F&B is becoming very popular in China. Those days are the best to market Mexican food and beverage brands to Chinese consumers.
Liu Xiaoyi, the chief editor of a local food guide, said she believed Mexican food could take off in China because people are “willing to try new things. They are willing to listen to people telling them, ‘You have to look at it from a different angle to appreciate it, it’s not the same as a Chinese meal but it’s also delicious,’” she said after photographing her burrito.
All her friends tried enchiladas, adobo, arroz, frijoles, carnitas, machaca, various tacos, tortilla soup, and much more. And every single one of my Chinese friends has loved it.
The other successful business story of a Chia seed producer Oswaldo Navarro, who decided to create a special product that can be marketed abroad. His arose brand Onavsa was market at the CIIE first time.
Within a few years, Oswaldo had to learn how to sell his product on e-commerce sites in order to gain popularity in the Chinese market. With many obstacles and difficulties, he had to go thru, this year, a total of 80 tons of his chia seeds have been sent to Shanghai.”We already sent to China four containers of 20 tons each, to Shanghai, but in the medium to long term, we intend to send all our production to that country, which would be around 400 tons annually,” he said.
Mexican Beverages in China
There’s a tequila haven emerging across the globe, and it’s the most populous city in the world — Shanghai.
Mexican tequila distillers are looking to expand their exports in China, currently the alcohol’s second-largest market in the world where overall consumption has significant room to grow.
“The tequila market may not be very big in terms of the size of the Chinese population, but the Chinese population makes up a big percentage of the world,” said Tequila JG manager, Citlali Guizar, in an interview with Xinhua.
Tequila is an alcohol made from the agave plant that grows wild across Mexico’s western state of Jalisco and is currently enjoying a worldwide boom in popularity.
China is already the largest and fastest-growing market for alcohol of all kinds, but pure tequila was banned until June when Chinese President Xi Jinping signed a deal with Mexican President Enrique Peña Nieto that reconciled a decade-long tension between the two countries. They signed a deal on tequila, the latter of which opened up a promising new market.
According to data from the council, Chinese imports totalled 682,000 liters last year.
A Mexican company named Guizar is betting on the tequila boom continuing. If the company ships 18,000 bottles a week to China as hoped, it’s brand –Tequila JG could triple its staff size from 50 to 150 employees.
Most Mexican firms agreed that their products may need an adjustment with their marketing after they have a better understanding of Chinese consumers
By Washington increases trade barriers against its partners, many small- and medium-sized businesses in Mexico are aiming for better commercial cooperation with China, especially through events like the CIIE and e-commerce, where they can exhibit their products.
To sell your F&B products in China
- you need to learn about the Chinese consumers.
- You have to understand their tastes / culture and adapt.
- You also need to attach importance to your packaging
- You have to get their trust.
- Distribution in China hard to enter
- you need to think about e-commerce platforms
- Then you have to get visibility in China
1 Learn and understand
It is a must to really understand this market and speak to expert to have a good approach.
Have an attractive packaging is the base of your success in China. See our offer
3- Trust = eReputation in China
In China, all brands have to work on their eReputation… it is a must to success.
It can even destroy super powerful Brand like D&G source
How to have a good reputation in China?
- Get positive Reviews from consumers
- Work with Media to get nice article
- Work with Influencers to get testimonials
See our offer to get good reputation, and ask for a quote
4- Distribution in China
- It is hard to understand, and difficult to enter to big Supermarket without good Branding.
- It is difficult to convince distributors and wholesalers without a Good Brand
- It is very hard to sell to small distributors and resellers with a good brand
The Key is to first work on your Brand then, introduce yourself.
5. E-Commerce in China
Think e-Commerce to enter the Chinese Market. It is usually a cost effective way to sell your first thousand units.
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