How to Attract Chinese Tourists? A Marketing Guide

Imagine a market teeming with millions of eager travelers, all ready to explore new horizons and spend on unique experiences. That’s the Chinese tourism market for you. Bursting with potential, this vast sea of travelers isn’t just any crowd — they come with distinct preferences, shaped by a rich tapestry of culture, technology, and evolving lifestyles.

In this guide, we’ll journey through the key facets of the Chinese tourist psyche, unveiling the secret sauce to win them over. Buckle up, and let’s embark on this captivating voyage!

Chinese Tourism Market Overview

The landscape of Chinese outbound tourism is unfolding a new chapter. After three arduous years of standstill, there’s a palpable buzz in the air. While 2023 has witnessed a surge in domestic escapades, courtesy of factors like passport availability, the priciness of air tickets, and lingering safety apprehensions, the itch to travel beyond borders is unmistakably returning.

The numbers from FDI Intelligence bring this narrative into sharp focus. A tally of 40.3 million Chinese travelers ventured out from China in the first trimester of 2023. Stack that against the whopping 154.6 million in the corresponding frame of 2019, and it’s evident that the runway to pre-COVID figures is still expansive.

And what does the future look like? The Economist Intelligence predicts that by early 2024, the number of Chinese people traveling abroad will match and possibly surpass 2019 levels. But a full return to the old travel buzz? That’s likely by 2025.

Now, why does this matter? Remember, in 2019, not only did the Chinese travel a lot (154.6 million trips, to be exact) but they also spent big – nearly $255 billion, according to the United Nations World Tourism Organization. The world is eagerly waiting for China’s big travel comeback!

Who are the Chinese tourists traveling in 2023?

It’s no secret – the Chinese traveler is now a game-changer in global tourism. But what’s changed since 2019? Well, today’s Chinese tourists are a curious blend of adventure-seekers, digital nomads, and connoisseurs of authenticity.

They’re not just satisfied with the ‘regular’ anymore. Instead, they’re chasing the Northern Lights in Iceland, diving deep into the street-food culture of Bangkok, or backpacking through the uncharted terrains of South America. It’s all about unique, social media-worthy moments now.

How to attract Chinese tourists?

Millennials and Gen Z

Let’s talk about the real trendsetters in travel — the Millennials and Gen Z. Post-2019, their influence on the travel scene has been nothing short of revolutionary. Armed with smartphones, a desire to break away from the traditional, and an unmatched enthusiasm for ‘living in the moment‘, these young Chinese generations are redefining travel norms.

They’re more likely to book a last-minute trip based on a viral social media post or a friend’s recommendation. Boutique hostels, sustainable travel, immersive workshops, or even digital detox retreats, they’re championing it all. For them, travel is not just about the destination; it’s about the story, the journey, the local interaction, and the memories they create. Their evolved preferences underscore a significant shift in the travel industry, reminding businesses to stay agile, innovative, and genuine.

The Golden-age adventurers

Now, here’s the surprise element – seniors! They’re not just sitting at home watching travel shows. With the perfect mix of time, money, and an unquenchable thirst for life, they’re stepping out, big time. Think about a 65-year-old tasting wine in the Tuscan countryside or learning to dance the Tango in Buenos Aires. The bucket list just got longer and more exciting for this older generation, merging the comfort they love with fresh, exhilarating experiences.

Europe brings on charm and blue skies to lure Chinese tourists

Preferred destinations: where the new Chinese tourists are venturing

Mapping the preferred destinations of the contemporary Chinese traveler paints an intriguing picture. While iconic cities like Paris, London, and New York still charm many, there’s a noticeable tilt towards uncharted territories and less-commercialized gems. From the serene landscapes of New Zealand and the cultural tapestry of Morocco to the modern allure of South Korea, there’s an expansive bucket list in play.

And let’s not forget regional favorites; countries like Thailand, Japan, and Vietnam continue to ride high on the popularity charts, offering a blend of familiarity and novelty. Moreover, eco-tourism spots and destinations offering wellness retreats are gaining traction. Essentially, the destination map has evolved from the clichéd hotspots to a mix of classic and fresh, echoing the diverse tastes of the new-age Chinese traveler.

How to Attract Chinese Outbound Tourists

Attracting Chinese customers will be impossible without digital marketing. Chinese shoppers rely on reviews and recommendations, and so do many Chinese tourists. This is why, branding, e-reputation, and Chinese social media marketing are the aspects you should focus on to attract more Chinese tourists to your destination or products.

Digital Landscape: Platforms and Opportunities

China’s digital domain is vast and varied, providing a myriad of opportunities for marketers aiming to tap into the evolving travel desires of the Chinese. Harnessing these platforms can significantly elevate your visibility among potential Chinese travelers.

Social media platforms

China’s social media scene is vibrant and dynamic. Platforms like WeChat, Douyin, and Xiaohongshu have become household names and daily staples. WeChat isn’t just a messaging app; it’s an entire ecosystem where users chat, shop, and get their daily dose of news.

Japan WeChat mini-program

Douyin offers snappy, engaging videos – perfect for giving a sneak peek of a destination or an experience.

Xiaohongshu, on the other hand, combines social media with e-commerce, creating a platform where users share their personal stories, travel experiences, and product recommendations.

Then there is also Weibo, a micro-blogging app similar to Twitter, where attracting Chinese tourists becomes easy thanks to the virality of content and a big portion of influencers with huge Chinese travellers following.

Having a presence and active strategy on these platforms is essential to make a mark.

Attract Chinese tourists on social media

Baidu SEO: Why it Matters

While Google reigns supreme globally, Baidu holds the fort in China. Ensuring your travel offerings rank high on Baidu is a game-changer. But remember, it’s not just about direct translations. Content needs to resonate with Chinese culture, sensibilities, and preferences. Dive deep, understand their queries, and craft content that not only answers but engages.

Having a website in Chinese is probably the first action required to make yourself known to your customers.

AigueMarine’s website in Chinese shows pictures of France, High-End travel, lifestyle, and shops, to pique the interest of Chinese travelers due to their love for shopping when traveling to the land of luxury designer goods. AigueMarine is the leading Luxury Travel Agency for Europe for Chinese high-end Clients.

The best is to have your site hosted in China, for faster loading. It is crucial to have visitors on your website to arouse their interest, and it must attract visitors by SEM (pay-per-click, banners …) or SEO, and talk about your website on forums.

Leverage OTAs (Online Travel Agents)

When it comes to travel planning and booking, many Chinese travelers lean on OTAs like Ctrip and Qunar. These platforms are more than just booking sites; they’re comprehensive travel guides with reviews, recommendations, and insights. Partnering with them, offering special packages, or even running promotional campaigns can make your destination or offering stand out from the crowd.

Paint vivid tales with video content

If a picture is worth a thousand words, imagine the storytelling potential of a video. For the Chinese traveler, videos aren’t just promotional tools; they’re windows into potential adventures, beckoning them to step in. Here’s how to craft impactful video content that resonates with this audience:

The Allure of Short Videos

In the era of instant gratification, platforms like Douyin have popularized the trend of bite-sized video clips. Think of them as your elevator pitch – a few seconds to dazzle with glimpses of a scenic vista, a cultural dance, or a vibrant street market. These snippets ignite curiosity, making viewers yearn for more.

Douyin KOL travel

Dive Deep with Longer Videos

While short videos tease, longer formats narrate. This is your canvas to paint detailed tales about your offering. From showcasing the intricate routines of a local artisan to unveiling the historical layers of a monument, longer videos encapsulate the essence of a place, giving travelers a comprehensive insight.

Real-Time Connection: Live Streams

Live streaming bridges the digital gap, forging immediate connections. It’s the thrill of the ‘here and now’ – be it a live walkthrough of a serene village, the festive spirit of a local celebration, or an interactive session answering travel queries. The raw, unfiltered nature of live streams cultivates trust and inclusivity.

In the realm of travel marketing, videos are the storytellers. By blending these formats, you’re not merely advertising but weaving tales that captivate, resonate, and prompt the Chinese traveler to script their own stories with you.

Collaborations and Partnerships: Crafting the Right Message

The Chinese travel market is not just vast but also incredibly nuanced. Success hinges on not only understanding these nuances but also on the strategic collaborations and partnerships you form. These alliances help in crafting messages that resonate deeply, ensuring your offerings don’t just reach the target audience but also captivate their imaginations.

Influencer Collaborations

Key Opinion Leaders (KOLs) wield an impressive influence in China. Their word often carries more weight than traditional advertisements. Why? Trust. Their followers regard them as genuine, relatable figures who offer honest opinions.

Collaborating with the right influencers can catapult your destination or product into the limelight. But remember, it’s not about sheer follower count. Choose KOLs whose ethos aligns with your brand, and craft campaigns that seamlessly merge authenticity with aspiration.

Joint Ventures with Local Entities

Diving into a partnership with a local entity, be it a travel agency or a tourism board, can amplify your reach and relevance. These entities inherently understand the Chinese traveler’s psyche and can help tailor your offerings to match local expectations.

Moreover, such joint ventures can elevate the credibility of your destination or product, positioning it as not just another option but a preferred choice. When embarking on these partnerships, ensure there’s a shared vision and a clear understanding of mutual goals.

The Role of Technology in Captivating Chinese Tourists

In today’s hyper-connected age, technology is more than just a tool—it’s a conduit that bridges aspirations with experiences. For brands and destinations eyeing the Chinese market, leveraging technological advances can be the difference between fading into the background and becoming the first choice.

Digital Payments

Cash is steadily becoming passé. The modern Chinese traveler, accustomed to the ease of digital payments at home, expects the same convenience abroad. By integrating popular platforms like Alipay and WeChat Pay, you not only meet the expectations of Chinese consumers but also foster a sense of familiarity. It’s simple: make the transaction process smooth, and you’ve already enhanced their overall experience.

Mobile payments in China

Augmented Reality (AR) and Virtual Reality (VR) Experiences

The world of AR and VR isn’t just for gamers. Offering potential travelers a glimpse of what awaits them through virtual tours or interactive previews can be a game-changer. It’s like giving them a taste, making them yearn for the full experience. Imagine letting someone stroll through a scenic village or explore a luxury suite from their living room—then imagine the allure of experiencing it firsthand.

Mobile-First Approach

Desktops have their place, but when targeting Chinese tourists, mobile is king. A significant chunk of online interactions, be it social media, browsing, or bookings, happen via smartphones. Ensuring your websites, ads, and other online touchpoints are optimized for mobile can greatly enhance user experience. It sends a clear message: “We value your convenience.”

Seasonal and Holiday Campaigns: Riding the Waves of Festive Fervor

Every culture has its calendar of celebrations, but when it comes to Chinese holidays, the surge in travel and consumer activity is unparalleled. By aligning campaigns with these festive peaks, brands can position themselves perfectly in the vision of enthusiastic travelers, eager to make the most of their holidays.

Tapping into Chinese Festivals

Key festivals like the Lunar New Year and Golden Week aren’t just traditional celebrations; they mark some of the busiest travel periods in China. During these times, cities transform, families reunite, and millions are on the move.

By understanding the significance and traditions associated with each festival, destinations and brands can craft experiences that resonate deeply. For instance, during the Lunar New Year, when families come together, offering travel packages that cater to multigenerational groups can be a winning move.

Special Packages and Deals

Every traveler loves a good deal, and the sentiment amplifies during holiday seasons. By creating packages or promotions tailored to these periods, businesses can not only attract more visitors but also enhance their stay. Imagine a Mid-Autumn Festival package that includes a mooncake-making workshop or a Golden Week deal that offers an extra night free. Such offerings don’t just appeal to the pocket; they add a layer of memorable experiences to the traveler’s journey.

Let Gentlemen Marketing Agency Be Your Guide to the Chinese Tourist

Navigating the vast and intricate Chinese tourism market might seem daunting. But with the right partner by your side, you can turn this challenge into a journey of success. Here’s where Gentlemen Marketing Agency comes into the picture.

  • Deep Expertise: Navigate the Chinese tourism market confidently with our seasoned understanding of evolving preferences and trends.
  • Holistic Solutions: From video content to targeted festival campaigns, we amplify your presence on platforms like WeChat, Douyin, and Baidu.
  • Localized Strategy: Craft a story that resonates. We integrate cultural nuances, language precision, and local trends to appeal directly to the Chinese traveler.
  • Collaborate with the Best: Don’t leave your success to chance. Partner with us and journey straight to the heart of the Chinese tourist.
GMA services

Don’t leave your venture to chance. Collaborate with a partner who’s walked this path, celebrated successes, and learned from challenges. Let’s journey together, carving a roadmap that leads straight to the heart of the Chinese tourist.

Contact Gentlemen Marketing Agency today, and let’s transform your aspirations into tangible triumphs.


  • Farrukhovich

    Let’s visit to Uzbekistan guys. It’s the most beautiful country in Central Asia with good people, historical places and gastronomic tourism

  • Thank you for any other informative site about marketing and Chine
    . The place else may I get that type of info written in such an ideal method to attract Chinese tourist?
    I have a undertaking that I am simply now working on, and I have been at the look out for such information about China.

  • Solomon

    Thanks to my father who informed me regarding this web site,
    this weblog is genuinely awesome.

  • joHNATAN

    what do chinese tourists want? Difficult to say right? They are changing now?

    How much do Chinese tourists spend in Australia?

  • Thank you for these information a golden mine for tourism company.
    Currently, we are in the process of building our website so unfortunately nothing to show at this stage, though I can keep you updated on the progress. Essentially, the business will be a group of tandem skydiving operations at various locations across Thailand. Currently, skydiving in Thailand is a small industry though approximately 90% of the customer base are Chinese independent travellers aged 18-35 who are making bookings at high street tour agencies in Thailand.

    Do you have access to influencers that we could approach, such as high profile sports people or celebrities?
    If you can put me in touch with your tourism specialist for a further discussion by phone I would greatly appreciate it. kind regards

  • Arlette

    This is a topic which is helpful for so mant SME in Travel industry… Take care!

    Where are your contact details though?

  • Rodger Vasquez

    I really pleased to find this website site on bing, just what I was looking for : D besides saved to favorites.
    Your information about Chinese Tourists are really useful, thank you so much

  • If your Chinese Tourists has specific needs or has experienced some unusual experiences,
    cause them to become result in the admissions or VISA Stuff
    The country will discern this if your requirement is of a single Trip or even more than two to work.

    We know that Chinese tour operator was proficient at handling dynamic Trip and drama many time happen during transport.
    What do you advise for Private Transportation company to reach Chinese CLients?

    • Olivier

      hi Garry, do not really understand your first part of your comment.
      For the question, recommend Chinese Website and Baidu SEO on a specific question related to transportation.
      After, maybe you can use WeChat and see how you can connect to your target locally…

  • Hello MarketingtoChina,
    Greetings from Maldives booking services. We are a travel agency from Maldives. I would like to know if I can find out if the travel agency is registered or not in China. Or how can we get the registered travel agencies in China. We are waiting for your response.

    • Olivier

      You want to register your Business in China, (apply for Chinese business license)
      You want register your Website (ICP )
      You want to appear on Baidu , (have a chinese website and optimize it for Baidu)
      You want to resgiter yourself on Ctrip, that s another story.

  • How to Make yourself attractive to the Chinese Travellers before departure ?

    • Olivier

      Hi Renée,
      Good question. Forums, emag, SEO on Baidu are the 3 main tools.

  • Very informative article. Do you have more information about Chinese tourists in 2018 ? any report ?

  • Richard Lu

    Hello ,
    You never speak about chinese tourists defecate or chinese tourists meme, I think it is important. Why chinese tourists banned in some country ?
    I see nowaday sweden … is a bad buzz for the country. how can they recover ?
    how to avoid chinese tourists (cheap tourists specially )
    Why you need to focus on FIT independant Rich Chinese Travellers independant.

    I see that chinese tourists on reddit, is a big topic.

    Why chinese tourists behaving badly, and tell me Why rude chinese tourists stories are everywhere and not other country tourists ?
    Most Tour operator and tourism players highligh rthe rude chinese tourists in europe, and not the good one ?

  • baoanintltravels

    Hello Marketingtochina

    Hope you can help. I’ve been recommended the below travel company to help with flight booking and visa. I would like to know if they are a valid company and not a scam ? Could you confirm that they are a valild travel company.


    Bao’an International Travels and Tours
    No. 18 Haifu 1st Alley, Baoan Qu, Shenzhen Shi,
    Guangdong Sheng, 518100, China.
    baoanintltravels com

    • Olivier

      Hello Bernie
      We can help you, but Contact us by email. And You seems to be based in China, so you can ask one of your colleague no ?

  • hi marketingtochina
    I am operating a diving safari in Maldives. I am interested to promote it in China market.

  • National Adventure

    Thank you so much for your support


    Dear sir/madam We are african spoonbill tours and safaris based in Tanzania we saw on your sight you are doing marketing in china and how can you help us to promote our business in china? Tourism product With thanks

  • Hello
    I live in morocco and I have a great idea, I want to create a travel agency specialized in Chinese tourists to Morroco
    I would like to have idea of your package Price , fo my business plan.
    I hear many Chinese tourists will come to morroco , and how to attract Them (I guess it is your job Marketing to China) right ?

    • Olivier

      Morroco +389% of Chinese tourists every year.
      Great Idea Contact us by email , our consultant will reply to you Khabil.

  • Greetings from VIACAUCASUS travel company.

    Azerbaijan (Caucasus) is new destination for Chinese travellers. Azerbaijan is Gate of East and West.
    You can begin your travel to Europe from Azerbaijan.
    If you have any question, please do not hesitate to contact us.

  • samantha

    Dear Sir /Madam

    Greetings ,

    Am Samantha from Tazania i am in China and i have become so interested in Chinese culture and am passionate about Tourism especially in my country thus i want to start a tourism agency that will assist and attract more people from China and am ready to settle for a plan .I am looking forward to working with you.

    Kind Regards

  • Moses S

    Hello Olivier,
    I am a tour operator in Uganda (Gorilla and Adventure safaris) and we do Gorilla trekking and wildlife safaris in Uganda and Rwanda.
    I had always wanted to get such information and I am happy that i found this very good resource.
    Chinese do not know about Gorilla safaris and it is a very fertile tourist ground right now.
    We would love to have Chinese tourists to visit Uganda and Rwanda to have the Wildlife experience.
    If we can have partnerships with local Chinese agencies, that would be great.
    Thanks for the article

    • Olivier

      Hello Moses,
      Contact us and we will explain to you how you should attack the Chinese Market.
      And it is not with Spamming the Chinese travel Agency.

  • Binggeli marie-therese

    Hello, we have recently established a small independent tour company based in Provence. We offer guided tours to all the major tourist attractions, most notably the Lavender fields and the stunning landscapes of Alpes de Haute Provence. We are passionate about this region and are aim is to give people an unforgettable holiday experience. We would appreciate any advice on how to attract Chinese tourists/ working in partnership with Chinese tour operators etc. Thank you very much in advance for your help.

    • Olivier

      We Reply to you by Email Marie Therese.
      JUst read this article, and we will get the idea of to attract Chinese travellers .

  • You are very specialized about Chinese travellers Marketing, we can see that.
    It is difficult or not today to attract Rich Chinese in Europe ?

  • Pradeep


    We are Sri Lankan Safest Driver, family run business with over fifteen years combined experience of driving for tourist in Sri Lanka, nearby Colombo. W

  • Mohamed Azim


    A very helpful article, We, MOODHU HOLIDAYS is looking to affiliate and establish partnership with reliable Chinese Tour operators for the MALDIVES market.

    • Olivier

      We do not work as affiliate , but as marketing partner. If you are intersted you can contact us.

  • Emmanuel

    Dear Olivier,

    Greetings from Scorpion Tours

    Thanks indeed for the great article about available tremendous potentials in Chinese traveling market you have real given it all and inspired me a lot. Congrats

    In fact we’re Tour operators providing traveling services to the land of Serengeti and Mount Kilimanjaro which is Tanzania destination, our packages mainly includes Wildlife safari, Mount Kilimanjaro climbing, Cultural safari and Group safari. We are excited to create partnership with reliable Chinese Tour operators towards our destination and we are capable in providing professional Chinese speaking Tour guide within our reach.

    We rely on your assistance whether being on marketing issues neither business partnership, w

    Thank you very much, and we look forward to hearing from you.

    • Olivier

      And you want attract Chinese tourists ?

      • Emmanuel

        Definitely, we are looking ahead on expanding our business scope to Asia, we’ll be happy to affiliate with other agents and marketing professionals.

  • facebook lite apk

    Hello, I think your website might be having browser compatibility issues.
    When I look at your blog site in Ie, it looks fine but when opening in Internet
    Explorer, it has some overlapping. I just wanted
    to give you a quick heads up! Other then that, awesome blog!

  • Ravindi

    is there any way that we can build up partnerships with Chinese local travel agents?

  • chamith De Silva


    My name is Chamith , Managing Director of Nelum Holidays & Tours, an active tour and travel agency in Sri Lanka.
    At the moment and according to high potential of the uprising market for Chinese Travelers (pleasure and business) to Sri Lanka, we wish to set up cooperation with proper Chinese companies in the field to grasp a share in this market.
    Respectively, we are looking for a reliable CHINESE partner to market and sell Sri Lanka tour Packages in China and we are willing to negotiate fruitful conditions with our international partners and achieve win-win situations.

    any information or advises to target Chinese market would be appreciated

    Thanks & Regards

    • Olivier

      Hello Chamith,
      We can help you with a Marketing Campaign that will help you to find partner agencies.
      Email us if you are interested

  • ivana karanikic

    Hello Oliver, my name is Ivana and am the owner of a DMC in Croatia. According to what I have read recently, Croatia is becoming even more popular among Chinese tourists. But is also hard to get into that market.
    What we are providing are not the lowest price, but the experience of our country like we locals do.
    If you think it might be interesting for you, please let me know. We are open for various business combinations.

    • Olivier

      Hi Ivana,
      Nice to meet you. Yes we can help you but we work with monthly fees the first year.
      Send us an email. 😉

  • Hello my loved one! I wish to say that this post is amazing, great written and come with almost
    all significant infos. I’d like to look extra posts like this .

  • Rohan A L Fernanado

    I am interested by Chinese touristes, and I have my own In Bound Tour Operator Company in Sri Lanka which is “Driver in SL Tours” where we work with the European Tourist Market and also want to engage in the Chinese Tourist Market.Your free to contact us on the following

    Rohan A L Fernando

  • how do I find Chinese investors to help capture the huge increase in Chinese tourists to New Zealand . I now are involved with Chinese groups in their most popular destination here but see much expansion of accommodation and adventures that can be made

  • Hi

    I am yobten,CEO of 4Approaches Tour & Adventure in Bhutan. i am so fortune to go through your article. My company has been looking for cluents from china but could not till now.

    With your information, i guess we could make some deal from china.

    Once again thanks for your information.

    With regards

    • Mahesh Thapaliya

      hi Yobten, We are digital advertiser in China, Beijing, we are helping south east asian countries to do digital marketing in China. we can help to promote your company in China.

      • Ayush Raj

        Hi Mahesh

        Warm Greetings

        We are a Hotelier based at Jaipur (Raj.) in INDIA and looking forward to attract Chinese tourists.

        Can you help us to promote our Hotels in China through digital marketing strategy.

        Thanks and regards

        Ayush Raj
        Hotel Miraya, jaipur


  • Hello Olivier,

    I am a Tour operator based in India, Can you help me to get Chinese tourists based on commissions?
    We have the cheapest price of the Market

    • Olivier

      Hi Popey,

      We do not work on commission. Should you wish to change your mode of payment and have a serious project, feel free to contact us. We will be happy to assist you.

  • Yeshi Dorji

    Dear Sir/madam,

    Greetings from Big Bhutan Tours!

    We would like to take this opportunity to introduce our Travel Agent. We are Big Bhutan Tours, a private tour operator registered with Tourism Council of Bhutan. We provide various tour packages like Cultural tours, Eco Tours, Featured Tours, Adventured Tours & Treks and many others.

    We’re exploring opportunity to establish overseas partners and agents in China. It would be a great pleasure if Chines agents are interested to collaborate with our company.

    Thank you very much, and we look forward to hearing from you.

    • Olivier

      Dear Yeshi,

      We have sent you an e-mail about this. Looking forward to doing business with you

      • Dear Sir/Madame ,

        our hotel open scince 8 month ago , we are based on nyon , switzerland

        i’am very interessted in partnership with a travel agency in china , could you please assist on this matter?

        best regads

  • Hello! We are a small touristic company located in Uganda, East Africa. We would like to find a collaborators to attract Chinese tourist to come and join our safaris and tours. For more information, please contact me directly:

  • Hello everyone, I was reading through some of the comments in the start of this discussion, and it took some time for me to realize that you were talking about the zodiac signs? I don’t really get what happened there in the beginning. And I presume this has been asked many times before, and I am sorry if so is the case, but what is the thought behind this discussion? An experiment of some sort?
    Congratulation for your article about Travel industry just amazing.

  • Great article, thanks! We have a Bed & Breakfast Guest House in Cape Town. Please can you tell me who I may get to translate our website into Chinese and hosted in China, as I am interested in doing this?

    • I can offer professional online marketing service for you.

  • The Carb Nite Solution

    Your article content demonstrates that you’re actually well written and able to write attention-catching content articles.

    Ever write for other people? I possibly could compensate you for the work
    (hourly, per piece of writing, .etc).

  • Ԍreat post. Ι’m facing ɑ few of tɦese issues. It will really be a huge Market.
    VISA policy in many countries, it changes, they start to welcome Chinese People. That s good
    аs well..

  • techno Maker

    This is really interesting, You are a very skilled blogger, and Your website marketingtochina is so interesting. I have joined your feed and stay up for in quest of more of your fantastic post about China. Also, I have shared your website in my social networks linkedin a lot already.


  • Hermelinda

    I visit day-to-day some web pages and information about websites
    to read content, except this website provides quality based articles about China.

  • Kaniaru Stephen

    Thanks Olivier for this article, it has given me an insight into Chines travel marketing needs although it never mentioned about Chines tourists niche in Africa. I would like to market East Africa and more so Kenya to China Market Through Madiba Tours & Travel as there is a great deal of relationship between China and Africa. However Africa have remained the best travel destination due to its natural wealth.

  • This post will help the internet visitors for setting up new weblog or even a blog from start to end.

  • hi am intereted in inviting chinese tourist to KENYA,its a very beautiful country,am in china my no 13431311726,i would like to advertise my country for tourism and invite investors too

  • Hello Li,

    We do not explain how to deal in B2B with Chinese agencies, that is not the topic.

    Experienced Chinese people can do that yes, but also some Foreign agencies with Chinese staff… 😉

    A travelling agency who wants to attract Chinese tourists should have Chinese staff or mandarin speakers.

    • Agree with you, if you would like to open a huge market in China, you had better contact directly with Chinese tourisits.

  • Nice article.
    But how to really deal with local Chinese agencies and how to do B2B an B2C in Chiese Market, it’s not occidental way at all, something is hiding from you, something only chinese people could do among them. What you need to do and to deal is absolutely more than that. I’m not telling here. ^^
    Of course if your company is huge and famous enough.

  • Yes Patrick,
    Freedom has no price, and the trends DIY (do it yourself) is more and more popular !

  • Thank you for sharing these very interesting information.
    according to my understanding of these market, travelling with groups is still very popular !
    I guess in the next 3 years the individual market will become bigger and bigger when people will understand that freedom have no price 🙂

  • Hi Philip,

    I would like to know what our accommodation can do to attract more guests from China.

    We are based in Glasgow in Scotland, Great Britain.

    We are a bed & breakfast accommodation seeking Chinese tourists to stay with us.

    If you view our URL website, we have Chinese translation our website & we are advertised on many hotel websites like, expedia, venere, hostelbookers etc.

    Are there websites that are popular in China that you could reccomend?

    Are there local travel agencies that you could recomend that send large groups of Chinese tourists to Scotland?

    Thanking you in anticipation.


    • hi Zahid,
      I recommand you firstly settle the positioning of your agency and service and then list and contact the potential parnters according to your positioning, that will save you a lot of time and effort. Good luck!

      • Youssef

        Hello dear.
        I have a travel agency in Morocco. And I would like to work with China tourist and help them for organizing trips in all Morocco.

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