How a Brand should communicate on Sina Weibo?

Audiences in Western countries may not be too familiar with Sina Weibo, but it is a staggering success story in the field of social media and microblogging. What is Sina Weibo? Launched in 2009, Sina Weibo is one of the popular social media platforms in China, with 650 million registered users, 129 million user visits … Continue reading How a Brand should communicate on Sina Weibo?