We are French-Chinese agency specialized in Digital Marketing with over 10 years of experience. Our Strengths: Focus on KPI & ROI.
Learn more: GMA, Digital Marketing Agency in China
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Frequently Asked Questions
Why should I invest in travel marketing to attract chinese tourists?
Because China is the first outbound tourism market in the world. According to the UNWTO report, the number of Chinese tourists amounted to more than 135 million, an increase of 6% over the previous year. In addition, they increased spending by 12% to $ 261 billion. Unlike the days when Chinese tourists came only through organized tours, Chinese tourists today are more independent. They stay longer in a destination and spend more money than before.
Should I use chinese social media to attract chinese tourists?
Yes, of course. WeChat, the most used Chinese social network has more than 1 Billion users. More than 4 million companies have created official accounts on WeChat. The platform offers its fans a targeted and personalized user experience. To have new and loyal customers on WeChat, you must be present on the social network and publish regularly quality articles. Interesting content will be more shared and will give visibility and visibility to your hotel.
How to improve my hotel’s online reputation?
Word-of-mouth in China online is very important to the reputation of your hotel. There are diverse ways to build a positive reputation.
- Build and animate a faithful community. We should not only be on WeChat, but also on other social networks such as Weibo, forums, and blogs.
- Use external sources. Press relations are very important to have better visibility and a positive online reputation.
- Collaborate with KOLs (Key Opinion Leaders). They have a strong audience on social networks or on blogs. Thanks to their high reputation and reputation, they can give visibility to your hotel.
How do we help you to promote your hotel in China?
Website & Baidu SEO
#1: Get a website localized for China and Baidu. Benefice: more visibility with tourists from the Middle Kingdom. Although the country is beginning to internationalize, most Chinese understand very little English. The website has to be in Mandarin Chinese for a better user experience as well as a better Baidu ranking. Note that the algorithms of Google and Baidu are not the same. Baidu favors websites translated into Chinese. Baidu SEO cannot be overlooked, indeed 80% of your Chinese prospects will find you and contact you via this search engine. We offer full service SEO expertise and experience to help you optimize your website for Baidu.
Chinese OTA: Trip, Qunar & Elong
Booking platforms are widely used in China. Just like booking.com or hotel.com, Chinese platforms have the same function: find the best hospitality & destinations. They are essential because most Chinese tourists prefer to book their hotel rooms on a booking platform rather than booking directly on the website of the hotel. Our digital agency specialized in tourism can help you to create and manage your hotel online booking platforms.
Online Press Release
Press releases are very important to influence travelers into choosing your hotel/tour. They help you gain visibility and build trust among Chinese Internet users. We have more than 2000 journalists online on our address book.
Chineses consumers are very active with their travel planning. It is not just about finding a hotel but finding the right hotel. Tourists will inquire about the different hotels and will look at the reviews and opinions of other consumers, read about news and insight, before booking a room. Our agency can help you manage your online reputation on tourism sites and forums.