The Water market in China has a great potential in China. This industry has known rapid growth over the past decade. The sales volume growth has increased from 5% in 2015 to 4.2% in 2017 and is expected to reach more than 7% by 2021.

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Overview of the bottled water market in China

Revenue in the Bottled Water industry amounts to US$42,774M in 2018. The bottled water market is a market whose sales and consumption have exploded in just twenty years. Nowadays, Chinese industry exceeds that of the United States in terms of consumption and those for several reasons that we will evoke through the article.

The penetration of bottled water in China now stands at a rate of 15%, the market is still a great opportunity for the players who wish to expand there. The industry consumes more than 69 billion liters in volume and a turnover in the value of more than 90 billion yuan.

There are three main reasons for the development of the industry: (the bottled water market in China)

Water pollution played an important role in the growth of the market. Indeed, although the Chinese government reassures individuals about water quality in large cities in the country, residents have become suspicious of this resource and prefer to buy bottled water of higher quality and more secure.

The emergence of the Chinese middle class contributes to the growth of the market through the development of incomes but also by its changes in expectations and consumption behaviors. This part of the population by rising incomes has been hoped for and aspired to a better quality of life.

China’s general health awareness has enabled the market to grow rapidly and to become a prominent player in the beverage market, the health interest is growing rapidly in China and the benefits Mineral water are increasingly appreciated by individuals.

There are three segments produced on the market in China:

Mineral water, which represents 91% of the bottled water market, Sparkling water, with a 7% share and Flavored waters 2%. On the market, sparkling water is the best growing sector in 2018.

China’s Competitive Water Market Landscape

The market-leading brands account for more than half of the total market in China and the industry is largely dominated by domestic players. The leading company in the market is Ting Hsin International Group with their brand Tingyi Master Kong. Followed by Yangshengtang Co. Ltd. with Nongfu Spring, China Resources Enterprise Ltd and its bottled water brand called it is good and Hangzhou Wahaha Group Co. Ltd. with its Wahaha brand.

The market is attracting more and more international brands such as Coca-Cola, Danone and Nestlé, which, in order to integrate the market, have joined forces with domestic players to develop their activities. In general, foreign brands are positioned on the premium water market and are increasingly successful on the part of individuals.

Urbanization has pushed people to reconsider their consumption and to aspire to a better quality of products. Foreign brands are generally perceived as a guarantee of quality in many markets in China, as a result of increasing health awareness.

The challenge of brands on the water’s market

Marketing and communication play a prominent role in the success of a brand or not. In the bottled water market, the marketing campaigns have allowed the industry vehicle a picture of trendy and healthy products and advocating a Healthy Lifestyle.

Individual concerns about the risks of water contamination are a real opportunity for international brands. Indeed, many brands play the responsible corporate card and sensitive to the anxieties of individuals in order to increase their sales. By this type of campaign, the consumer perceives water as a healthier alternative and the feeling of water safety is enhanced by the internationally recognized hidden and marketing campaigns to promote the brand.

Promoting its brand in China requires understanding the structure of the market and the environment in which it operates. Many foreign companies have failed in China because they wanted to impose their Western strategy on the market or our consumer environment is hardly transposable n China.

So here are various tips that will help you in your expansion into the Middle Kingdom.

Bet on the digital channel to develop your reputation

The impact that social networks have on individuals is immense in China. Indeed, they are an integral part of the daily life of more than 900 million Internet users. The digital sphere in China has taken a completely different turn from the one we know in the West due in particular to the censorship of the Chinese government concerning social networks such as Facebook, Twitter or Google.

Internet users have the opportunity through these applications to be part of different communities, groups, follow the news and be able to follow their brands, buy online and share content. WeChat and Weibo are the two-main media you will have to position yourself on.

Social media in China

Social networks have the advantage of promoting interaction and proximity to the consumer. Moving away from the overly commercial image of brands on this type of platform is a good way to make you love individuals and therefore promotes the sale. Share content is a way to gain visibility and satisfy the curiosity of the surfers.

The Chinese are generally known for carrying out abundant research upstream of any product purchase. The concerns of these individuals in the water market are important. Educating consumers about the benefits of your brand and your products through these applications is a good way to gain popularity.

Optimize your visibility by the quality of your website and its SEO for Baidu

Being positioned on the Chinese internet sphere is a necessity if you want to develop your visibility. To adapt to the requirements of consumers you are going to have to optimize glass website in Mandarin. As said before, the Chinese consumer does a lot of research on the internet to find out what products he wants to buy. Your website is the showcase for your company and its products, the visuals and information that will be published will have to be of high quality to attract the interest of your potential consumers.

To increase your visibility, hosting its website in China seems one of the optimal solutions to appear in the best search results of the search engine leader in China: Baidu.

Search engine optimization is the basis of any understanding of consumer behavior, 70% of them perform their search via Baidu regarded as the Chinese Google.

E-commerce in China: A big step for increasing your sales

China is the world’s largest e-commerce market. Chinese customers like to purchase their products Online, there are more than 900 million internet users. In 2022, B2C e-commerce sales are expected to surpass 956 billion U.S. dollars in revenues. Actually, in China, we have a lot of e-commerce platform but the most popular is Tmall, JD.Com, Taobao and so on. If you want to increase your sales or become more visible Online, you have to set up a Tmall store or JD.com Store, the more popular e-commerce platform in China.

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33 Comments

  1. Hello, My name is Anees Siddiqui and I am from Karachi,Pakistan and I wanted to inform you that we do a local business of drinking mineral water and in Karachi,Pakistan drinking mineral water is highly asked and it is very top going in Pakistan and if any company goes on with it and produce a huge brand name than there is a huge profit in this business and we want you to be a part of a mineral water brand in Karachi,Pakistan we also run mineral water brands in Pakistan by the name “PUREZA” AND “PAKEEZA” which are registered companies, so we can provide you with man power in Pakistan but you have to contact us and you have to set your company in Pakistan by yourself and we guarantee you with the man power in Pakistan. If you join hands with us you can also become an international company and the most on going mineral drinking water company in Pakistan. Contact us for any guidance by our sides on this work. THANK YOU,and BEST OF LUCK, Sincerely:Anees Siddiqui, from Karachi,Pakistan

  2. I am a manager of an American Export – Import company. We import mineral water from Europe to US

    1. Dear Ivan,

      I would like to speak with you urgently. We represent a company in South America and can supply mineral water in bulk tanker or bottled.

      Please contact me

      Henk van Holst

  3. I think that the rapid growth of bottled water being sold just indicates that there are no secure source of drinking water in China. I also think that it is a bit alarming both in the environment and to the health of the people. I think that China should be very strict in regulating the bottled water in the market for the safety of Chinese people who are relying on bottled water.

  4. Esteemed Company

    With Greeting

    Hope you find this message as well.
    Please let us Silvana natural spring water company which is produce mineral water is bottled directly from fresh spring water in the Mountain and it is easy to drink. Silvana mineral water springs located on the heights of Kan sepi mountain.
    The company plan to enter in some Global markets(China,East Asia..),because of good quality and competitive price,although have quality.

    We want to begin cooperation with your esteemed company,sure there are some cases for negotiate that only possible in TTM (face to face meeting).
    We are ready to hold meeting in factory.It should be good Idea and you could visit from factory and production line,source of spring,…

    The details of packing is 1/5 Lit,500 CC,330 CC bottles and 250 CC cups.
    There are difference capacity for packing in bottles or for cups (for airlines or restaurants,..)..

    OEM brand possible,too (in Large quantity orders for Partners/)

    We are looking importers, sales agency and partners and any company as partnership in China,Hong Kong,…./

    Thanks
    Mr.Faezi
    SILVANA MINERAL WATER CO

  5. Hello
    I would like to realize a Survey about Chinese Bottle Market for my Studies. can you help me with that ?

  6. Hello
    We want to represent Famous Water water Brand to China. We are searching to import and Distribute in China Mainland.
    We are Furun Group, one of the largest group in China.
    You can contact me for more information

    1. Dead Liwei,
      We are a bottler in Cairo, Egypt, with ptiduction capacity of 400k bottles per day
      Looking for corporation please contact me on 00201022516166

    2. Hello Liwei,
      We are an Austrian (Europe) natural water brand from The Biggest National Park. We are looking for possibilities to expand our products. Please add my Wechat for further communication: PierreS_

    3. Hello, we are a New Zealand Mineral Water Company. Our water is proven to be 20 Thousand years old, we are looking to export from New Zealand to other countries around the world.

    4. Mr liwei,
      We are a large mineral water bottle company in Brazil, running the company from 52 years.

      High quality water: very low sodium, high minerals, alkaline .

      Fountains capacity: 365 thousand litres per hour

      High end line of production, certificate by ISO 9000.

      Able to bottle cups, PET bottles (0,5; 1,5; 5;10).

      Able to produce with your own brand.

    5. Hello, I work for a French brand called Oxygen Water, based in Paris. We would like to expend our activity in China. Contact me if you are interested to work with us.

      Thank you for your consideration

  7. Dear Liwei,
    We have a client who owns a 40 year concession to extract water from a South American river. They are looking for an investor/business partner to develop the market. As there is a shortage of water in most Caribbean islands there is a market right on the doorstep, on the other hand water could be transported in bulk tanker and be bottled in China or anywhere else. The current world market is about 190 B US$, with the expectation that the world market for bottled water will grow to about 310 B US$ in 2024, so there is a lot of potential. Let me know if this could be of interest.

  8. Hello marketingtoChina ,

    Can you tell me the Best bottled water brands in china ? Do you have a Guide for exporting bottled water to china ?

    How about safe bottled water in china ? Chinese can do that ?
    How can I have bottled water prices in china ?
    Can you tell me what is the china bottled water market Size ?

    I am making a research for chinese water market, do you know the china bottled water market share ? Who are the leading companies ? What about bottled water companies in china ?

    1. Hi Susie,
      Thank you for your comment. I think you can find answer of your question in the article.
      Best bottled Water Brand… I will tell you the leading Companies in this water market.
      you have Nestle & Nongfu (Wahaha Group) . CestBon , Watson, Springfall . Premium segment is dominated by Evian, Perrier water.
      Safe bottled Water What do you mean ? Chinese BRands can produce Safe products yes, but something may have quality problem.
      Price can start at 1Rmb retail price to 10Rmb. For high end Water like Evian, can start at 20rmb to 50rmb.

  9. Hello,
    I Represent a Chinese Large Group which own Laoshan Beer, and we are searching to distribute high end Water Brand from Oversea.
    We are ready to take DIstribution Cost and would like to work in Joint Venture with an Ambitious Water Brand Company that understand Chinese Market little bit and ready to expand fast online and offline.

    1. Hi William, please contact me to discuss your needs. We are a start up Canadian water company and have full production process for high end quality bottled water. Find me on WeChat at Les Jang

    2. Hi William, this is Maggie from E’stel Premium Alkaline water in New Zealand. We would be very interested in talking with you. Could you please contact me through my wechat id: maggiechennz899, thank you, I look forward to hearing from you.

    3. HI Mr. Wong, we are new start up company with already signed concession for mineral water and we are interested to work in joint venture with Chinese company. Please

    4. We are a larga mineral Water company in Brazil with a very good quality. Low sodium, rich in minerals, alkaline.
      Our fountain’s capacity is 365 thousand litres per hour.
      We want to develop a joint venture in China to export bottled mineral water cup (200 x 300ml), PET bottle (500 ml,1,5, 5, 10 l).
      R.ambrosio@ambrosiolima.com

  10. hi,
    We are Spring Distribution company Ltd, and we want to distribute high end water Brand in China, want to be exclusive distributor but do not want to invest in Branding/Marketing part.
    Contact us and submit us your info.

    1. Dear John
      Good Morning

      We represent a high-end Water Brand Company from Russia, this water brand is well sold and has built a name among the Russian market. At the current stage, we are looking for Chinese Distributors, about Marketing we could take care of it in order to support the sales, there is already a budget allocated for marketing and advertising to develop the Chinese Market. Please suggest the channel we can use to connect in order to discuss possible cooperation.

  11. Hi my name is eddy i work for a canadian company called mye canada and are looking for partners in china to distribute our water also we are looking to set up a office there if anybody is intrested in working with us please get in touch with me

    1. Dear Eddy
      Good afternoon

      Please provide your email or contact information. We can help with your needs.

      Regards

  12. Hello,
    I represent a Water Brand Company in Russia, we are searching for Serious Distributors, and we are ready to invest Massively in Marketing and advertising to develop the Chinese Market.
    Send me your information for any collaboration.

  13. Hi,
    I’m thinking about bringing the SPA water to China

    – bringing a brand of mineral water to China, do you connect with distributor?

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