Are you struggling to harness the full potential of China’s social media landscape for your brand? You’re not alone. In fact, we’ve been in your shoes and realized early on that platforms like Douyin (Chinese TikTok) can significantly boost a brand’s visibility and market share in China, an important fact given Douyin sales revenue increased by 150% year-on-year in H1 2022 per CBN Data report.
Our post will give you insider knowledge into our recent strides as a Certified Partner Agency with Douyin and how this exclusive partnership benefits you directly! Wait till you hear about all the cutting-edge tools now at your fingertips.
What is a Douyin Certified Partner Agency?
GMA has proudly achieved the status of being a Douyin Certified Partner Agency, solidifying our expertise in Chinese social media marketing.
Let us explain the significance of a Douyin Certified Partner Agency. Essentially, it’s an official recognition bestowed by Douyin, known as TikTok in China.
This prestigious certification signifies that GMA, our agency in focus here, has met rigorous standards set by Douyin to provide top-notch marketing services on this influential platform.
It heralds GMA’s deep comprehension of Douyin’s myriad marketing tools, features, and best practices.
More notably, being a certified partner like us implies proficiency in using the platform for designing successful ad campaigns or driving robust brand promotion strategies – all customized to your needs as a Marketing Manager.
Benefits of being a Douyin Certified Partner Agency
As a Douyin Certified Partner Agency, GMA is granted access to a spectrum of benefits meant to elevate your Chinese digital marketing strategy. Here are the advantages you can expect:
E-commerce Opportunities on Douyin
As part of being a certified partner, GMA has comprehensive knowledge and expertise in leveraging e-commerce opportunities on Douyin – effectively boosting sales on diverse platforms within the app such as live streaming or the Douyin store.
Boosting branding through live streaming
Live streaming has become an influential tool in branding strategy, especially for beauty brands; And because GMA is now a certified partner of Bytedance, we have developed specialized skills in utilizing live streams in marketing cosmetics on Douyin.
Access to advanced analytics and data insights
As your strategic partner for Douyin campaigns, we provide advanced analytics and data insights to help you understand the Chinese market. We use data journalism techniques to extract accurate information about user behavior and preferences.
These audience insights inform marketing intelligence that drives your business’s success on Douyin. We prioritize user data security and have strict protocols in place to ensure maximum safety.
We’re here not just to navigate but also conquer the unique challenges posed by Douyin marketing together!
Priority support from Douyin
As a certified partner agency, we are proud to offer our clients priority support from Douyin, the leading short video platform in China. This means that we have direct access to their team for any assistance or inquiries, ensuring that our clients receive prompt and efficient support.
In addition to this personal attention, being a certified partner also grants us exclusive access to features and tools that can help maximize the success of your Douyin marketing campaign.
With our expertise and priority support from Douyin, we can ensure that your brand stands out and reaches its target audience effectively on this popular platform.
Early access to new features and updates
As a Douyin Certified Partner Agency, we are excited to offer our clients early access to new features and updates on the platform. Here’s what you can expect:
- Stay ahead of the competition: With early access to new features and updates, you’ll have a competitive edge in reaching your target audience. By being among the first to try out these features, you can create innovative and engaging content that stands out from the crowd.
- Test and optimize strategies: Early access allows you to test different strategies and see what works best for your brand. By experimenting with new features before they become widely available, you can gather valuable data and insights to optimize your Douyin marketing campaigns.
- Stay informed about trends: As a Douyin Certified Partner Agency, we are constantly tracking the latest trends and developments on the platform. With early access to new features and updates, we can keep you informed about emerging trends and help you leverage them for maximum impact.
- Tailor your campaigns: Early access enables us to customize your campaigns based on the latest tools and features. Whether it’s utilizing special effects, leveraging audio options, or tapping into advanced analytics, we ensure that your brand remains at the forefront of innovation on Douyin.
- Drive engagement and conversion: By using new features before they become widely available, we can enhance communication and engagement with your audience. This can lead to increased brand awareness, higher user interaction, and ultimately drive conversions for your business.
How Douyin Marketing helps you sell in China
Douyin Marketing in China is a powerful tool that can help businesses boost sales through various strategies such as live-streaming, targeted advertising, and the use of Douyin Store for e-commerce.
Live-streaming
As a Douyin Certified Partner Agency, we understand the power of live-streaming as a key marketing strategy on the platform. Live-streaming on Douyin allows brands to directly engage with their audience in real-time, showcasing products and services in an interactive and authentic way.
With over 98% of Gross Merchandise Volume (GMV) during Douyin’s large marketing events coming from live-streaming, it’s clear that this approach is incredibly effective in driving e-commerce sales.
Additionally, influencers play a crucial role in live-streaming on Douyin, leveraging their followers to promote products and create viral marketing moments. By harnessing these capabilities, brands can tap into the popularity of live-streaming among millennials and Generation Z users on Douyin to boost their reach and increase sales revenue.
Advertising
With over 680 million users, Douyin has become an essential platform for reaching millennials and Gen Z consumers in the world’s largest market.
Through targeted ads, influencer partnerships, and creative campaigns, we can maximize your brand visibility on Douyin. Not only does Douyin offer strong e-commerce integration, making it suitable for your digital marketing strategies, but it also allows you to integrate all your marketing efforts into one platform.
By leveraging the popularity of live-streaming, utilizing advanced analytics and data insights provided by Douyin, and taking advantage of customized advertising options available on this platform, we can ensure that your brand stands out amongst its competitors in China’s digital marketing landscape.
E-commerce: Douyin Store
As a Douyin Certified Partner Agency, we are excited to offer access to the powerful e-commerce capabilities of Douyin Store. With more than 300,000 brands and 1 million stores already selling on Douyin, this platform provides an excellent opportunity for your brand to tap into the Chinese market and boost your sales.
Douyin Store integrates all the steps of your marketing strategy into one platform, allowing you to reach a wide audience and drive traffic directly to your online store. By promoting your products on Douyin through live-streaming sales and targeted campaigns, you can increase brand awareness and attract potential customers.
For example, Li-Ning, a popular sports brand, has a vibrant presence on Douyin. Their store showcases a wide range of athletic apparel, footwear, and accessories. When you visit their Douyin store, you’ll find engaging videos of athletes in action, highlighting the performance and style of their products.
The unique algorithm of Douyin ensures that your content is showcased to the right audience, making it effective in capturing the attention of millennials and Generation Z – key demographics for many brands today.
Moreover, with 3.86 million influencers active on Douyin, there are ample opportunities for collaborations that can further enhance your brand’s visibility.
Work with us on your Douyin Campaign!
As a Douyin Certified Partner Agency, we can help you maximize your marketing efforts on this popular short video app in China. With our expertise and deep understanding of the platform, we can create compelling campaigns that engage your target audience and drive results.
By working with us, you’ll gain access to exclusive features and tools, including advanced analytics and data insights. You’ll also receive priority support from Douyin, ensuring that any issues or questions are promptly addressed.
Being a certified partner agency also means you’ll have early access to new features and updates on the platform, giving you a competitive edge. With Douyin’s powerful marketing capabilities, we can help you tap into the immense potential of this platform for selling in China.
Whether it’s creating viral videos, running targeted ad campaigns, or leveraging user-generated content for increased brand awareness, we have the knowledge and experience to deliver impactful results.
Don’t miss out on the opportunities offered by this rapidly growing social media platform. Work with us as your trusted partner agency for your Douyin campaign today!
