Fundamentals of Tencent Video Marketing

tencent video marketing

With half a billion monthly active users, Tencent Video has secured its place as the top video streaming platform in China. The website offers everything from short videos to full-length films and TV series.

When it comes to video marketing in China, don’t think about using YouTube because it- along with many other Western online sites- is blocked. Instead, you have to utilize video hosting platforms that are native to China, just like Tencent Video.

Tencent Video Insights

In China, people tend to watch videos on their phone’s large screens. Therefore, many high-end brands share fashion shows or creative campaign videos with dedicated followers through WeChat. By doing so, these companies are taking advantage of this popular trend. One great channel for sharing video content is Tencent Video. This platform is owned by the same company as WeChat and it allows easy sharing across the mobile messaging app.

Some people think of it as a mix between Netflix and YouTube. Advertisers use the platform to show their products or services, brand information, etc., to a large group of people in an entertaining way that feels natural rather than intrusive.

Who are the users of Tencent Video: Demographics

The majority of active users on Tencent Video are young adults and teenagers. In March 2022, over three-fourths of active users were below 40 years old and more than a third of them were under 24 years old.

Tencent Video’s subscribing members increased by eight percent year-over-year to 130 million in 2021, after releasing two mega-hit drama series Crime Crackdown and You Are My Glory.

What is on Tencent Video: Content Catalog

China’s second-largest video streaming platform, Tencent Video, has a massive original content catalog that accounts for over 65% of its total library. The platform is in a serious battle with Baidu-owned iQIYI for the top spot in China’s online video industry.

Tencent Video has a broad selection of online videos, with popular categories such as Chinese dramas, reality shows featuring Chinese celebrities, and animation productions from within the country.

Is it possible for foreign businesses to make use of Tencent Video Opportunities?

You’re an international brand and you want to set up a Tencent video account so you can reach the millions of consumers that use it, but can you? The answer is yes!

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How to Set Up A Tencent Ads Account?

Since Tencent video is widely used in China, it’s become a popular advertising platform. By taking advantage of this resource, your brand could experience significant growth! To get started, follow the steps below: 

  1. Sign up for a Tencent ad account using either a China-registered phone number or a QQ number.
  2. Or, log in to WeChat and select the option to access your Tencent ad account through there

Online Marketing via Tencent Video

Here are some tips on getting started with advertising on the platform.

Determine your objectives

What do you want to achieve with your ad campaign? Make sure your goals are specific, measurable, attainable, relevant, and time-bound. Research your audience. Who are you targeting with your ads? What are their interests? What kind of content do they consume on Tencent Video? Answering these questions will help you create more effective ads.

Tencent Video

Choose your ad format 

Tencent Video offers a variety of ad formats, including video ads, display ads, and native ads. Select the type of ad that best aligns with your objectives and target audience. Your ad should be attention-grabbing and relevant to your target audience. Use clear and concise language that accurately reflects your brand voice.

Types of Ads: 

At Tencent Video, there is a variety of video lengths and spaces available so that you can find an option to fit your budget.

  • Splash ads: A splash screen ad is a picture or video that appears when you first open the app or when you switch pages.
  • Video ads: Video App promo ads are short videos that appear before the actual Tencent video content starts.
  • Product ads: Product promo ads are located in the “recommended for you” part at the downside of your page.

As the leading social media platform in China, Tencent Video offers a unique opportunity for brands to reach Chinese consumers. By advertising on Tencent Video, you can tap into a highly engaged user base that is passionate about video content.

Interested in learning more about Tencent advertising?

We are your marketing agency in China. We can assist you in developing a well-crafted ad campaign specifically for the Tencent video. You can also rely on us to provide you with the support you need to launch your ads and track your results. We look forward to hearing from you!

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