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Ever since the 1980s, China has developed a more broader and deeper relationaship  with the rest of the world, as a result chinese culture was able to benefit from other countries rich cuisine and unique cooking recipes. China is a nation with an ancestral history of food culture, and as such food has become an essential part of chinese culture.

Over the last 20 years chinese citizens have deeply changed their eating habits, and food in China has undergone many transformations. The experience of great famines during the communist era, made them pay attention to what they eat.

Privatization of agriculture resulted in a skyrocketing of field’s productivity and since 1990’s chinese consumers are no longer starved with an average of over 3000 kcal per day and per capita. Free trade allowed China to recover its 3500 years old culinary tradition.

 

 Chinese people like to eat

The food is a holly in China. Knowing how to cook is still very important for a woman. To illustrate this commitment to food, I’ll give you some example of everyday life :

  • The first thing a chinese person will ask to a foreigners is : “Do you like Chinese food ?”
  • The second one will be : “Are you accustomed yet to chinese food ?”
  • The third one is : “Do you know how to cook chinese food ? (Be careful never to say yes, otherwise you will have to invite them!)

Besides, the first thing you must ask when you are going to visit a family in China is  « chi fan le ma »? which translates to “Have you eaten already ?”

 .Restaurants in China

 As already explained in a previous article about restauration in China, chinese people like to go to the restaurant quite often with colleagues, childhood friends, family, and business partners. Restaurants in China are affordable and you can eat there every day. Chinese citizens like to say that the food at home is always tastier than in the restaurant (if it’s well made). This is not necessarily wrong, nor bragging as the food they can buy by themselves should be better than the one used in most of restaurants.

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Chinese like to do shopping at the market or supermarket because the quality is better. Mostly fresh foods. Thus, it is impressive to see that even at 6 am you can see seniors doing their shopping there just in order to benefit from the best products.

Chinese have confidence in foreign supermarkets such as Carrefour for the quality and also the fact that the Cold Chain is never broken. They are quite curious about foreign food but rather chauvinistic so according to them foreign food will never compare with the chinese one.

No doubt that the fastest growing exotic food is the so-called “American junk food”.  For instance, Mac Donald and KFC which are very well established in China and attracting more and more young people.

Wasting food : a chinese tradition

Surprisingly Chinese love both abundance and wasting stuff. For them, there must always have food on the table, so do not try to finish everything or more will soon come on the table. If you invite make sure that the meals are in abundance if you do not want

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to loose your face (especially for business). The dishes are ordered in even numbers, it bring you luck. It is good to have balanced the food on the table with meat, fish, vegetables, but also different cooking style ( steam, fried or in sauce). It is important to always have a spicy dish on the table, with alcohol flowing. Chinese  people prefer large table for many people, fifteen is good, but sixteen or more is better. The louder you talk the better fun you have. That’s the reason why in China one often hear a quite unpleasant noise in restaurant one is not accustomed to it yet. The better if you invite is to book a private room for your guests to ensure freedom of speech.

Rules of etiquette.

The person invit (and pay), choses the dishes, which means that the dishes are not individuals, but for all the guests. One have to picks in all the dishes, without embarrassment. Having cooked a something sophisticated is a sign of politeness. At first, the Chinese will always insist to pay and will get angry if you want to share or pay for them. The right attitude is to invite them for another time later to keep a good relationship good guanxi .

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One surprising thing you should do is to force your guests to taste, eat, or drink. It is always very friendly  to fill the glass of your host. For example as far as a Gan bei  is finished, the glass should be filled in 3 seconds. And in China, we also use toast and drink ing “bottoms up” is a way to show virility. Before drinking, you must tapper glass against the table if others are too far. Usually after 10 Gan bei, there is a warm atmosphere, and you can make fun of Chinese becoming redish. more details alcohols China

Diet

Historically, famines was a great threat but today it is rather obesity. McDonald’s and Coca are accused , but also the candies’ market that is skyrocketing.

The diversity of meals.

The Chinese are well know for using everything as cooking ingredient. They have a saying : « everything that has 4 legs eat except chairs ». Thus, one can find all sorts of dishes, focused on some body parts. The Chinese, who are fairly superstitious believe that eating a part of an animal provides resources for this part. So, if you have vision problems, it is good to eat fish eyes. If our heart is fragile, chicken hearts are an excellent remedy. If you have impotence problems … I guess.

Calcium deficiency

One striking figure in China, is the fact that unlike us, they suffer from a lack of milk products in their alimentation. No cow’s milk, but often toufu (soybean)’s milk. No cheese or very little. Chineses do not cook with butter or cream, and consume little or no yogurt. They do not like dairy products, but it has probably provoqued calcium deficiencies and may explain their smaller size and less weight due to lower bone density.

Traditions and customs

The Chinese eat with chopsticks … it’s not a scoop. But eating with chopsticks requires to pre cut all the food before service. This gives a very fine food. They use a rotating round table where each guest can pick up the desired quantity. The Chinese take three meals a day. One early in the morning (6am), one at 11am and  a last one after work (6pm). Breakfast is often still traditional: thing not eaten the day before, prepared rice, Chinese egg hundred years (marinated in vinegar) toufu milk with a sort of chouros.

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Regional differences.

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Each region of China has its specialties and its habits. Coastal regions have the habit of eating a lot of fish and seafood, while maiinland areas eat more meat and cereals. Traditionally, the north is generally characterized by warm dishes. Shanghai’s Kitchen is marked by sweet dishes. Southern cooking is pretty sweet plus all local peculiarities, snake, monkey and rat … In the west, Sichuan, Hunan it is very spicy. As for minorities, they have their own traditions. One can find cheese and yogurt among the Mongols (which would explain their superhuman strengths). Tibetans mix of barley flour with tea and yak butter. And we must not forget the famous barbecues  of the Uyghurs. I could go on like this as there are hundreds of specialties.

A fast evolution

In China, everything evolves very quickly. And food habits are no exception. Rice and grains have lost their importance, and the Chinese are increasingly consuming meat (300% of growth of meat consumption between 1978 and 1994).

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The Chinese did not usually eat sweet but consumption ‘s trends change in China, and candies ‘ products are skyrocketing, like cereal bars, cakes, chocolates and chewing gum. Sweet drinks (Coke, fruit squash, and lemonade) are gradually replacing tea, official chinese drink. We also note the increase of consumption of oil (for frying), sweets and alcoholic beverages, see alcoholic beverage market in China ..


The food budget..

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It is estimated at 36% of the budget, according to a study by the ICC .

Chinese urban spend on average 36% of their total budget on food (13.4% in France). The variation depends on the income. The 10% poorest urban devote 47.4% on food. The 10% of the richest devote 28% on food and they consume less grains and more fruits and milk. Currently the budget share devoted to food is loosing its importance in favor of housing, health and education. Except cereals and vegetables, all other food products are increasing their share of the global food consumption reflecting changing lifestyles. For instance the amount of dairy products consumed per year increased from 4.6 kg / capita in 1995 to 18 kg / capita in 2007, while that of cereals fellt from 130kg/ capita in 1995 to 75.9 kg/ capita in 2007. Consumption of pork remained stable (18.4 kg to 20 kg), the poultry consumption increased (3.4 kg to 8.3 kg) and that of seafood (7.7 kg to 10 9kg) less significantly.

Etiquette for conducting business in China

Meals and banquets are an important aspect to take into account when doing business in China, indeed meals and banquets are often used as a setting to form business deals, build relationships and even more importantly, show respect to your future business partners. Some of the practices associated with dining in China may vary depending on the city however, there are several standard elements of dining etiquette that will be practiced all over China.

Seating arrangements : As for the seating arrangements for conducting business meetings in China, the most main guest sits on the side of the table, the furthest away from the door, and positioned in the middle place of the table, the second most important person seated next to them and so on, this process should be repeated in a descending order of importance.

Table Manners : Dining etiquette in China can be a bit more organized than in many western countries and the protocol can also vary according to the level of formality used between the partipants. Most chinese business meals are under the form of banquets, often with a huge number of dishes available. It is considered good manners to serve the others before serving yourself, also in order to be seen in a good light, try eating everything you are served, of course without showing displeasure.

Toasting and drinking : The meal’s host will usually make a toast at the start of a meal and if you are the honoured/main guest it may be a good idea to reciprocate the toastsoon after, or at the end of the meal. It is commonplace to toast the health of the host and all the people present, and to the prosperity of the business that brought all of you together. Keep in mind that when drinking, never refill your own glass yourself, instead refill your neighbours and they will in turn fill yours.

Last but not least, the bill !

The bill : It is standard practice in China that whoever has invited you to take part in the meal to pay the bill, bear in mind that you should not offer to leave a tip, indeed this is not scommon practice in China and is technically illegal…

Food Trends in China

  • Modern chinese food is the latest culinary trend taking over China, and Shanghai is leading the way ! Modern chinese food is essentially consists of combining creatively  local flavours with traditional ingredients in order to create unique and attractive menu items.
  • According to Meituan’s database (one of China’s delivery service alongside Dianping) , Sichuan cuisine made up the highest percentage of eateries for 2017 and 2018, representing 4% (2017) to 5% (2018). Meituan also reported that young chinese millennials (indivuals born in the ‘90s) are the driving force behind this trend, which represents around 51% of all dining out options.

  • The popularity of coffee has encouraged all kinds of food innovations. Nowadays, chinese consumers can not only drink coffee, but also eat it ! The forms and coffee varieties have become even more diversified than it was before. From the simple basic coffee to coffee and tea, coffee and alcoholic drinks, the consumption form has also expanded from drinks to coffee snacks.

Covid-19 impact on the chinese food market

Luosifen, a very odorant noodle dish from the southwest of Guangxi province has experienced an unexpected increase in popularity in China during the COVID-19 pandemic.

A humble noodle dish originating in southwest China’s Guangxi Province became a national hit and something of a limited commodity during the pandemic. As a result chinese consumers can’t get enough of it. Luósīfěn (螺蛳粉), or river snail rice noodles, originated from the city of Liuzhou, where it has been served in street-side stalls as an affordable snack since the 1970s. The unique dish, known for its pungent aroma, is made from simmering snails, pork bones, and several spices for many hours, resulting in a spicy broth that is served with rice noodles, fermented bamboo, dried beancurd, peanuts, and vegetables.

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