Food in China
Chineses deeply changed their eating habits over the last 20 years, and food in China has know many ctransformations. The experience of great famines during the communist era, made them pay attention carefully to what they eat.
Privatization of agriculture resulted in a skyrocking of fields’ productivity and since 1990 Chinese consumers are no longer starved with an average of over 3000 kcal per day and per capita. Free trade allowed China to recover its 3500 years old culinary tradition.
Chinese like to eat
The food is a holly in China. Knowing how to cook is still very important for a woman.
To illustrate this commitment to food, I’ll give you some example of everyday life :
- The first thing a Chinese will ask to a foreigners is: Do you like Chinese food?
- The second one will be : are acustomed yet to Chinese food?
- The third one is : do you know how to cook Chinese’s food ? (Be careful never to say yes, otherwise will have to invite them)
Besides, the first thing you must ask when you are going to visit a family is « chi fan le ma »? Did you eat already ?
Restaurants in China
As already explained in my previous article about restauration in China, Chinese like to go to the restaurant quite often with colleagues, childhood friends, family, and business partners. Restaurants are affordable and you can eat there every day. Chinese also like to eat at the home but if it’s good food. Chinese have a wise saying in order to say that the food at home is always tastier than in the restaurant. This is not necessarily wrong, nor bragging as the food they can buy by themselves should be better than the one used in most of restaurants.
Chinese like to do shopping at the market or supermarket because the quality is better. Mostly fresh foods. Thus, it is impressive to see that even at 6 am you can see seniors doing their shopping there just in order to benefit from the best products.
MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Chinese have confidence in foreign supermarkets such as Carrefour for the quality and also the fact that the Cold Chain is never broken. They are quite curious about foreign food but rather chauvinistic so according to them foreign food will never compare with the chinese one.
No doubt that the fastest growing exotic food is the so-called “American junk food”. For instance, Mac Donald and KFC which are very well established in China and attracting more and more young people.
Wasting food : a chinese tradition
Surprisingly Chinese love both abundance and wasting stuff. For them, there must always have food on the table, so do not try to finish everything or more will soon come on the table. If you invite make sure that the meals are in abundance if you do not want
to loose your face (especially for business). The dishes are ordered in even numbers, it bring you luck. It is good to have balanced the food on the table with meat, fish, vegetables, but also different cooking style ( steam, fried or in sauce). It is important to always have a spicy dish on the table, with alcohol flowing. Chinese people prefer large table for many people, fifteen is good, but sixteen or more is better. The louder you talk the better fun you have. That’s the reason why in China one often hear a quite unpleasant noise in restaurant one is not accustomed to it yet. The better if you invite is to book a private room for your guests to ensure freedom of speech.
Rules of etiquette.
The person invit (and pay), choses the dishes, which means that the dishes are not individuals, but for all the guests. One have to picks in all the dishes, without embarrassment. Having cooked a something sophisticated is a sign of politeness. At first, the Chinese will always insist to pay and will get angry if you want to share or pay for them. The right attitude is to invite them for another time later to keep a good relationship good guanxi .
One surprising thing you should do is to force your guests to taste, eat, or drink. It is always very friendly to fill the glass of your host. For example as far as a Gan bei is finished, the glass should be filled in 3 seconds. And in China, we also use toast and drink ing “bottoms up” is a way to show virility. Before drinking, you must tapper glass against the table if others are too far. Usually after 10 Gan bei, there is a warm atmosphere, and you can make fun of Chinese becoming redish. more details alcohols China
Historically, famines was a great threat but today it is rather obesity. McDonald’s and Coca are accused , but also the candies’ market that is skyrocketing.
The diversity of meals.
The Chinese are well know for using everything as cooking ingredient. They have a saying : « everything that has 4 legs eat except chairs ». Thus, one can find all sorts of dishes, focused on some body parts. The Chinese, who are fairly superstitious believe that eating a part of an animal provides resources for this part. So, if you have vision problems, it is good to eat fish eyes. If our heart is fragile, chicken hearts are an excellent remedy. If you have impotence problems … I guess.
One striking figure in China, is the fact that unlike us, they suffer from a lack of milk products in their alimentation. No cow’s milk, but often toufu (soybean)’s milk. No cheese or very little. Chineses do not cook with butter or cream, and consume little or no yogurt. They do not like dairy products, but it has probably provoqued calcium deficiencies and may explain their smaller size and less weight due to lower bone density.
Traditions and customs
The Chinese eat with chopsticks … it’s not a scoop. But eating with chopsticks requires to pre cut all the food before service. This gives a very fine food. They use a rotating round table where each guest can pick up the desired quantity.
The Chinese take three meals a day. One early in the morning (6am), one at 11am and a last one after work (6pm).
Breakfast is often still traditional: thing not eaten the day before, prepared rice, Chinese egg hundred years (marinated in vinegar) toufu milk with a sort of chouros.
Each region of China has its specialties and its habits.
Coastal regions have the habit of eating a lot of fish and seafood, while maiinland areas eat more meat and cereals. Traditionally, the north is generally characterized by warm dishes. Shanghai’s Kitchen is marked by sweet dishes. Southern cooking is pretty sweet plus all local peculiarities, snake, monkey and rat … In the west, Sichuan, Hunan it is very spicy. As for minorities, they have their own traditions. One can find cheese and yogurt among the Mongols (which would explain their superhuman strengths). Tibetans mix of barley flour with tea and yak butter. And we must not forget the famous barbecues of the Uyghurs. I could go on like this as there are hundreds of specialties.
A fast evolution
In China, everything evolves very quickly. And food habits are no exception.
Rice and grains have lost their importance, and the Chinese are increasingly consuming meat (300% of growth of meat consumption between 1978 and 1994).
We also note the increase of consumption of oil (for frying), sweets and alcoholic beverages, see alcoholic beverage market in China .
The Chinese did not usually eat sweet but consumption ‘s trends change in China, and candies ‘ products are skyrocketing, like cereal bars, cakes, chocolates and chewing gum. Sweet drinks (Coke, fruit squash, and lemonade) are gradually replacing tea, official chinese drink.
The food budget.
It is estimated at 36% of the budget, according to a study by the ICC .