Butterfly Effect!

Since the adulterated milk scandal in 2008, Chinese people no longer trust local Chinese brands and have a lot more confidence in foreign brands when it comes to baby products.


In 2015, China withdrew its one-child policy that had been in place for more than 30 years. As a result, the birth rate has continued to increase! All accompanied by an increase in purchasing power and the development of the middle class.

Baby food and formula are among the most imported products in China because mothers, like all loving mothers, want the best for their child. In fact, 3 out of 4 families use powdered milk for their children. It represents a colossal demand!


However, note that this market is not for everyone. Much more than quantity, Chinese seek quality. And they do not hesitate to pay the necessary price for high-end products responding to a simple model: QQS (quantity, quality, safety).


Increasing revenues, increasing average number of children per household and a tremendous openness to foreign products. This is the Chinese opportunity. In addition, you will note that the import taxes for these products have recently passed at 0% … Were you looking to develop your business? Think of all that China can do for you.

Read also

Sell Maternity and Infant Care in China – 2020


Beware of the laws!

Regulations on these products are very strict since they are products intended for infants. This is why you must first be sure that your products comply with local regulations before considering to export anything.


You must not only ensure that your products comply with regulations, but also with market standards. And being accompanied by professionals and experts is to be considered. Because like ‘baby’, don’t take excessive risk.


Step by step, companies grow with GMA.


In detail…

There are many laws and regulations to follow when you are about to export your baby food and formula to China.

Laws on the health safety of products but also on food. There are also inspection measures (specific to imported dairy products) and requirements to be met by the AQSIQ (General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China) regarding dairy products management. Without forgetting the administrative dimension with the registration of your products imported by your manufacturers.

As we previously recommended, be sure to comply with Chinese standards, that is to say the GB standards that concern you (GB which stands for Guobiao, meaning “national standards” in Chinese).

If you export your products from a Western country, these standards may not cause you any concern since they are largely derived from Western ISO standards. But still, make sure you don’t break any standards.


Exporting your baby food and formula to China: the steps to follow

  1. Be sure that China allows the import of milk from your country


Indeed, applying strict laws on the import of milk and more particularly on milk intended for infants, it is good to know that China restricts certain imports.


  1. Finding a local distributor


Your distribution strategy in China can make all the difference for the success of your product. Unlike Western countries, the online presence of your products is essential for their sale. A distributor adapted to your products such as Tmall, the largest Chinese online distributor, will take off your sales.

We also invite you to read “How to sell baby food in China?”


  1. Register your business (at AQSIQ)


  1. Register your products (at CFDA – China Food and Drug Administartion)


The registrations of your company and your products are compulsory to be in standard on the Chinese market.


  1. Confirm the conformity of your products to GB standards


Send your products to AQSIQ for laboratory testing and get their approval to start exporting.


  1. Prepare and stick the labels (if not already done)


While remaining in compliance with GB standards regarding packaging.


  1. Ship your products


By sea or air, choose the option that suits you based on time.

For conservation, the ideal would be to put your vacuum-packed products, in sealed cartons, themselves in a room at moderate temperature.


  1. Clearance


After inspection and approval by the CIQ (China Inspection and Quarantine).


Baby products market represents an incredible opportunity for those who can take it. Succeeding in China is not easy, and yet the method is very simple. With the right strategy, anything is possible.

We can help you.

We are the GMA:


-Chinese market experts


-B2B/B2C import/export professionals


-More than 800 satisfied customers


-Growth Marketing & Lead Generation experts


Give yourself the chance to succeed, call us.


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  1. Thanks for this article, really interesting and concrete in what step we should follow. Chinese people’s trust in this type of product seems to be lost in advance if we remember about the milk powder scandal as you mentioned. But after thinking about it, this sad episode opened an opportunity door for foreign brands! Everything can lead to an opportunity in China

  2. You’re right to mention the AQSIQ and the CFDA for the registration of a company or of a product. Taking these registration steps seriously and making sure that everything is in good standing is important to begin a new business in China.
    Local laws and regulations are also evolving quite quickly in this country, so you should be well informed about it. In the end, yes, having a business partner is essential, and even vital for any new brand coming into China.

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