In Chinese culture, it is believed that the eyes are a window to one’s soul. As Chinese people become increasingly aware of their need for eye protection due to various health risks associated with them, they have developed enthusiasm and curiosity around innovative products that offer vision care solutions.
Market Overview
The Eye Massager Market in China has been experiencing tremendous growth, with sales reaching up to +990% in 2020 as compared to 2019. The market is projected to continue growing at a phenomenal rate for the next five years.
This growth is primarily driven by rising awareness about:
- Preventive eye care solutions
- Changing lifestyles
- Increasing disposable incomes
- Expanding e-commerce industry
- The presence of numerous product innovations
Furthermore, to cater to the needs of consumers in China’s eye massager market, various companies are introducing cutting-edge technologies. Such as vibration massage, air pressure massage, infrared radiation therapy, and LED light therapy.
The market has also seen an influx of new technology and products, which have made the experience more enjoyable and effective for its users. Consumers are showing a greater willingness to invest in eye massagers and other eye-care products due to their proven effectiveness in improving sight and sleep.
The growth factors for eye massagers
People are becoming more aware of the positive effects of using eye massagers, and thus their demand is on the rise.
Not only do they help relieve stress, tension, and fatigue but influencers and other KOLs have taken to promoting them as a way to improve eyesight and relaxation.
With technological advancements allowing improved design features that offer even better benefits for users, it’s no surprise why eye massagers are quickly gaining popularity.
Why are Chinese People particularly open to this market?
Chinese people are more receptive to the eye massager market because these remedies are developed with inspiration from Chinese medicine and acupuncture which have been used for centuries as a means of providing comfort and resolving certain ailments by Chinese people.
What exactly are eye massagers and how do they work?
Handheld eye massagers are designed to relax and unwind the eyes especially after using screens for a long time. Using heat, pressure, as well as vibration, these devices massage the eyes to reduce stress and tension while increasing blood circulation. Not only that but they can also help fight off fatigue-induced headaches as well as neck pain to make consumers feel wide awake and refreshed.
By simply tapping on the acupressure points around the eyes, consumers can quickly alleviate the stress and discomfort associated with extended screen time. Drawing on the ancient wisdom of Chinese medicine, these products are said to help achieve holistic wellness. Unlike acupuncture, acupressure doesn’t require needles – making it a great alternative for those who are needle-averse.
In addition to other factors, eye massagers are also said to help firm up the skin which is a major reason why Chinese women choose this product for their overall skincare health.
Types of Eye massagers on the market
The Wireless Eye Massager
Innovative technology now offers consumers the latest in neuro-muscular therapy with a motorized headband equipped with soft rubber pads. These vibrations trigger activity and circulation to your brain, giving you a unique way to experience relaxation and rejuvenation.
The Adjustable Eye Massager
An adjustable eye massager is an invaluable tool for anyone, but especially those suffering from vision problems. It helps to soothe and relax tired muscles of the eyes, alleviating stress and tension. Moreover, it offers users complete control over the pressure level to ensure maximum comfort while in use – making it suitable for people of all ages!
The demographics for the eye massager market and their preferences
Millennial Chinese consumers
Chinese millennials are especially keen on gadgets that help them stay healthy and relax after long, hard-working days. They often seek out products with a luxurious look and feel, such as those made with high-quality materials that come with adjustable settings and multi-functional features.
Elderly Chinese consumers
Studies have shown that elderly Chinese are more likely to use eye massagers than any other age group. This is primarily due to the fact that they often suffer from a variety of eye ailments, such as dry eyes, redness, and irritation. By using a device designed to provide heat and massage they aim to improve their vision and alleviate symptoms. As senior citizens tend to be more settled in their habits, they often prefer products with a traditional design, accessible settings, and practicality.
Young Chinese women
Younger Chinese women are turning to eye massagers as they are looking into ways to improve their looks. Often under the effect of influencers or KOLs on social media, young consumers are willing to pay more for the promising beauty products
Consumers with specific health conditions
Consumers with vision-related ailments such as glaucoma, eye strain, and dry eyes are looking for more therapeutic treatment. They believe their conditions can be alleviated through the combination of heat and vibration therapy.
How to market eye massagers in China?
Through social media platforms and e-commerce platforms, brands can target their ideal consumers.
By reaching out to opinion leaders and influencers, brands can create more buzz around the product and convince young people that eye massagers are worth investing in for beauty purposes.
Additionally, working with medical professionals is beneficial for targeting those who have specific health conditions, it is important to emphasize that eye massagers help improve one’s well-being and that it is a product worth investing in.
It is also important to keep consumers engaged by providing regular updates on the latest trends and technologies through online channels
Chinese social media and e-commerce platforms such as WeChat, Weibo, Taobao, JD.com and Pinduoduo are popular among Chinese consumers and perfect for marketing eye massagers in the country. Platforms like WeChat allow companies to create dedicated accounts to communicate with their customers directly, while other platforms such as Taobao and JD.com provide opportunities for merchants to showcase their products in an online store.
Are you looking to market your eye massager products in China?
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