How to Export to China – Comprehensive guide

With its impressive economic growth over the years, China is seen as a perfect market for international companies, becoming the second-largest market in the world right after the U.S. A decade ago, China was considered the manufacturer of the world with millions of workers and cheap labor costs. However, China was able to develop its activities, especially in promising and innovative fields such as new technologies and data science.

With the rising purchasing power of China’s tech-savvy population, an increasing number of foreign companies are trying every year to enter the market and conquer Chinese consumers. Nevertheless, you should take into account that foreign brands no longer have the monopoly of the Chinese market, because of competitive Chinese brands that are ready to take their piece of the cake.

Thus, having the right strategy is crucial if you want to enter successfully the Middle Kingdom’s market. In this article, we will give you all the keys to exporting your products in China without a hitch, as well as some tips and advice from our experts.

What are the Benefits of China Exports?

Shoppers in China
Shoppers in China

The importance of exporting to China cannot be overstated, given its position as one of the world’s largest economies and a major player in global trade. Here are some key reasons highlighting the significance of exporting to China:

Vast consumer market

With a population of over 1.4 billion people, China offers an immense consumer market. The country’s growing middle class and rising disposable incomes have led to increased consumption across various industries, creating a high demand for products and services. Exporting to China allows businesses to tap into this massive consumer base and expand their customer reach.

Economic growth and market potential

China has experienced remarkable economic growth over the past few decades. Its GDP has consistently grown at a significant rate, and it continues to be one of the fastest-growing major economies in the world. This sustained growth has contributed to the emergence of a prosperous middle class with strong purchasing power, providing substantial market potential for exporters.

Trade liberalization and market access

The Chinese government has implemented measures to liberalize trade and open up its markets to foreign businesses. This includes reducing barriers to entry, simplifying import procedures, and promoting free trade zones. These efforts have created favorable conditions for exporters to access the Chinese market and capitalize on the opportunities available.

Global supply chain integration

China plays a central role in global supply chains, serving as a manufacturing and sourcing hub for numerous industries. Many businesses around the world rely on Chinese suppliers, manufacturers, and components. Exporting to China allows companies to integrate into these supply chains, leverage cost efficiencies, and enhance their competitiveness in global markets.

E-commerce dominance

China boasts the world’s largest e-commerce market with more than 980 million people connected online in China. Platforms such as Alibaba’s Tmall,, and Pinduoduo provide extensive online sales opportunities. Exporters can leverage these platforms to directly reach Chinese consumers, enabling efficient and scalable distribution channels.

Chinese consumer spending is expected to triple to over $8.5 trillion a year by the end of 2025. The e-commerce boom in China offers a unique avenue for businesses to expand their market presence.

Strategic market diversification

Exporting to China provides an opportunity for businesses to diversify their markets and reduce dependence on a single market or region. By expanding into China, companies can mitigate risks associated with economic downturns or fluctuations in other markets, ensuring long-term sustainability and growth.

Innovation and technology collaborations

China’s focus on innovation and technology presents opportunities for exporters with advanced products, technologies, or expertise. The country’s emphasis on sectors such as artificial intelligence, renewable energy, biotechnology, and electric vehicles provides fertile ground for collaboration, joint ventures, and technology transfer.

Bilateral trade agreements

China has entered into bilateral trade agreements with various countries, fostering stronger trade relationships and reducing trade barriers. These agreements offer exporters preferential access, tariff reductions, and enhanced market opportunities. By capitalizing on these agreements, businesses can gain a competitive edge in the Chinese market.

Challenges to Export in China

  1. Cultural and language barriers: China has a distinct culture and business practices that may differ from those in Western countries. Language barriers and differences in communication styles can pose challenges in building relationships, negotiating deals, and understanding customer preferences.
  2. Regulatory complexity: Navigating import regulations, customs procedures, and industry-specific regulations can be time-consuming and challenging. Exporters must ensure compliance with product standards, certifications, labeling requirements, and intellectual property laws.
  3. Market competition: China’s market can be highly competitive, with both domestic and international players vying for market share. Understanding and effectively competing against established competitors can be a significant challenge, especially in industries with intense competition.
  4. Intellectual property protection: Counterfeit products, trademark infringements, and unauthorized use of patents or copyrights are challenges that exporters must address. It is important to take proactive steps to protect intellectual property and enforce rights if infringements occur.
  5. Localization and adaptation: Adapting products, packaging, branding, and marketing strategies to suit Chinese consumer preferences and cultural norms can be a challenge. Localizing products may involve product modifications, label translations, or adjustments to meet specific regulatory requirements or consumer expectations.
  6. Distribution complexities: Establishing efficient distribution channels in China can be challenging. The vast geographic size of the country, logistical challenges, and varying regional preferences can complicate distribution strategies. Finding reliable partners, agents, or distributors who understand local markets and have strong distribution networks is crucial.
  7. Payment and financial considerations: Dealing with currency exchange, ensuring timely payments, managing different payment methods, and navigating financial systems can be challenging. Exporters need to establish secure payment mechanisms, manage currency fluctuations, and assess credit risks when conducting business transactions.
  8. Language and customer support: Providing effective customer support, technical assistance, and after-sales services in the local language can be a challenge. It may require setting up local customer service centers or partnering with service providers to ensure efficient communication and address customer inquiries or issues effectively.
  9. Political and regulatory risks: Changes in government policies, trade disputes, and geopolitical factors can introduce uncertainties and risks. Keeping abreast of political and regulatory developments, monitoring policy changes, and having contingency plans in place can help mitigate such risks.

Despite the challenges mentioned, exporters can successfully navigate the complexities of exporting to China with the right support and expertise. Our agency is here to help make this process easier for you.

We specialize in market research, regulatory compliance, local partnerships, and cultural adaptation. With our assistance, you can overcome the challenges and ensure long-term success in the Chinese market.

exportation to China

What Products Export Well to China?

In fact, there are a lot of good sectors and opportunities to seize foreign brands wishing to enter the Chinese market. A few years ago, it depended mostly on where you wanted to target your market. For example, sectors varied between the north and the south of China. Nowadays, thanks to e-commerce, you won’t have to focus precisely on a particular region as everything will be accessible across China.

Beauty Products and Personal Care: Essential Demands of Chinese Consumers

Beauty products and the AI technology
Beauty products and the AI technology

China is the new powerhouse in global beauty. The country’s population of 1.4 billion people and growing use of e-commerce platforms have made it one of the most lucrative markets for cosmetics brands, who recognize China as an opportunity to grow their business exponentially.

Projections indicate that by 2024, cosmetics retail sales in China will reach a staggering 67 billion USD, with an anticipated surge to $87.64 billion by 2025 (equivalent to 564.40 billion RMB).

What makes this growth even more remarkable is that it has occurred within a relatively short period. Over the span of just ten years since 2012, these numbers have doubled, despite the ongoing challenges posed by the pandemic, including the lockdowns experienced in 2022.

The resilience and potential of the beauty industry in China are evident, particularly in the skincare market. This sector presents significant opportunities for foreign brands, as Chinese consumers continue to highly value overseas beauty products over domestic alternatives.

Even though foreign brands had little competition from Chinese companies a few years ago, the market is becoming more competitive, with the rise in popularity of domestic brands such as Florasis.

As local brands are winning over the market, foreign brands now have to be more innovative as well as provide high-quality products if they want to stand out amongst their competitors. The time when being a foreign brand was the gold standard is over.

China's skincare market

Skincare products are also very popular in China, both for men and women, with a forecasted market size of 393.63 billion yuan by 2025.

The Chinese beauty industry is seeing a swift recovery since the COVID-19 pandemic. Despite beginning 2020 with less revenue due to decreased sales of products, consumers are now more than ever looking after themselves and have picked up a deeper interest in skincare. Thus, if you are specialized in beauty and skincare products, the market is waiting for you as long as you are motivated and ready to adapt to Chinese consumers.

Read: Top marketing Strategy to sell and promotes a Beauty & Cosmetics brand in China

Promising Market: Fashion in China Beckons Foreign Brands

Fashion luxury apparel and bags

China has been the world’s largest apparel manufacturer and exporter over the past decade, but it hasn’t always had such a powerful role in fashion. After China joined WTO agreements on textile quota lifting back in 2000, their clothing exports boomed!

Today they account for more than half of global production and 30% of all clothes sold worldwide. But Chinese citizens are now more inclined to purchase apparel from well-known foreign brands as the concept of face and appearance is predominant in China.

The more expensive and fashionable their apparel will be, the more classy they will be according to Chinese society. Moreover, fashion is not only interesting for brands targetting female customers but also for those specializing in menswear, a growing trend in China.

China fashion market

In short, if you want to export fashion products to China, you should seize the opportunity, but don’t forget that Chinese consumers are quite reluctant to buy from brands that they have never heard of before, so it is crucial to develop your online reputation as well before entering the Chinese market.

Read: Best Practices to Promote and Sell a Fashion Brand in China

Easier Access Fuels Growing Popularity of Imported Food

The Chinese import food industry is a lucrative and dynamic market. As the middle class rises, China’s demand for imported goods follows with an increase in their need for non-local products such as cheese, olive oil, chocolate, etc. As China’s economy continues to grow, many Chinese are becoming more and more aware of the potential dangers in their food.

Exporting food to China

Along with this new awareness comes a desire for imported brands which are generally accepted as safer. The change among the younger generation towards Western brands rather than domestic ones has also greatly contributed to the rise in imported food consumption in China.

Based on research conducted by the DDMA, it is evident that a significant percentage of Chinese consumers hold a strong belief that foreign food is superior. Specifically, 69% of respondents, encompassing various social classes, strongly agree with this notion. Moreover, 60% of individuals surveyed express a preference for restaurants that offer foreign cuisine. These findings indicate that foreign food continues to be perceived differently and holds a distinct position among local products in the Chinese market.

Now if we look at the most purchased imported products in China, these products are clearly standing out (according to their number of transactions):

  • Meat: 295,000
  • Edible oil: 33,000
  • Dairy products: 77,000
  • Sea products: 111,000
  • Grain products: 100,000
  • Alcoholic beverage: 272,000
  • Candy: 102,000
  • Non-alcoholic beverage: 132,000
  • Dried nuts: 117,000
  • Pastry and cookies: 83,000

Source: General Administration of Customs, P.R. China

You can find our full article here: The Strategic Guide to Export Food in China

Chinese Market’s Quest for Secure Hydration with Water Bottles

Balance, Australian Water – Wechat H5 – by GMA

Bottled water is popular in China as it has a variety of benefits, including being free from bacteria and other harmful substances that may be found in tap water. In recent years, bottled water sales have increased which can be explained by the improvement of food safety standards as well as the numerous scandals plaguing the Chinese F&B industry.

Bottles are convenient for all ages to drink (kids can use them with their own straws) and perfect for people who are going outside. If you go to China one day, the majority of Chinese citizens will say that they never drink tap water not even boiled tap water – as it is too polluted and harmful to their health.

As a matter of fact, according to Statista, the bottled water market is poised for robust growth in the coming years due to heightened demand for clean and hygienic drinking water, as well as a shift towards healthier beverage choices, replacing sugared soft drinks. Projections indicate that the market will witness significant expansion, surpassing a value of US$392 billion by 2025.

In 2023, China ranked second in the bottled water market, generating approximately 73 billion U.S. dollars in revenue. The United States held the top position, generating the highest revenue at around 94 billion U.S. dollars. Germany secured the third spot, generating approximately 21 billion U.S. dollars. These figures highlight China’s significant presence and market share in the global bottled water industry.

You can find our full article here: Guide To Market Bottled Water Brands In China

Foreign Alcoholic Beverages Remain Popular Among Chinese Consumers

In the realm of alcoholic beverages, the revenue of the alcohol market in 2022 reached a substantial 320 million dollars, with an anticipated annual growth rate of 5.40%. Notably, this revenue positions the Chinese alcohol market as the largest in the world, with the spirits segment emerging as the dominant player.

A noteworthy market trend for foreign spirits brands to observe is the significant contribution of online sales, which accounted for 25% of the total revenue in 2022. Additionally, the average volume per person in the alcoholic drinks market in 2022 stood at nearly 42 liters, highlighting the scale and consumption patterns within the market.

You can find our full article here: Guide to Sell Wine, Spirit, and Beer in China

New Technologies, Technological Components, and Microchips

Exports of China are still a major driver for its growth, but it has been heavily dependent on foreign technology. In order to reduce dependence and help boost domestic demand in China going forward, the government is working hard at producing vital components domestically as opposed to importing them from abroad. This will make imports from China less of an economic force than they have been since before the 1980s when the Reform and Opening Up began.


The aviation sector is booming in China, with the construction of several airports per year. Therefore, China needs qualified workers as well as aircraft components and materials. For example, China is mainly looking for high-technology devices, but also components to make the fuselage, cockpit, empennage, and landing gear. Those require meticulous and precise know-how, which foreign companies are known for.

On the other hand, China also purchasing every year hundreds of ready-to-use planes, especially for tourism but also in terms of the military.

Who is China’s Largest Trading Partner?

China has developed a vast network of trading partners over the years following its booming economy. All trading partners are considered important to the development of the Chinese economy, however, the title of China’s largest partners are ever-changing due to national and international policy changes.

What are the US’s Biggest Exports to China?

In 2022, China stood as the United States’ third-largest goods export market, experiencing a 1.2% year-over-year increase, amounting to $151.3 billion.

The leading U.S. goods export categories to China in 2022 encompassed:

  1. Oilseeds and grains: Valued at $25.4 billion
  2. Semiconductors and components: Valued at $11.2 billion
  3. Oil and gas: Valued at $11.0 billion
  4. Pharmaceuticals and medicines: Valued at $10.9 billion
  5. Basic chemicals: Valued at $6.7 billion
  6. Navigational and measured instruments: Valued at $6.5 billion

What is Australia’s Biggest Export to China?

In 2021, the value of Australia’s exports to China amounted to $138 billion. The primary products exported from Australia to China included Iron Ore valued at $95.7 billion, Petroleum Gas at $15 billion, and Gold at $5.86 billion.

Over the past 26 years, Australian exports to China have demonstrated significant growth, with an annualized rate of 17.2%. This remarkable progression can be observed by comparing the export value of $2.24 billion in 1995 to the substantial figure of $138 billion recorded in 2021.

Australian honey on Baidu

Navigating China’s Market Specificities: Key to Successful Export

First of all, don’t forget that China is very local, so you will have to dig into the weeds to find out the best price, and the products that will fit Chinese consumers’ needs, habits, and trends. You also need to do market research to know how you will be positioned in the market, among both local and foreign companies, and get to know your competitors, their price range, etc.

Why do Chinese People Rarely Reply to Emails?

If you are attempting to communicate with a Chinese company, partner, or customer, it is important that they reply. This can be difficult as many of them seldom use email and prefer WeChat in both their personal and professional life (If you have attempted email marketing campaigns in China, you know what I’m talking about).

If you want to do business in China, then you’ll need a WeChat account. GMA can help you set up your own verified WeChat Business account, as well as help you with growing an engaged followers base.

Building and Maintaining a Strong Network for Success in China

One thing that is particularly important in China is your network. In China, people are considering others as business partners. This does not come as a surprise, but knowing the right person can immensely simplify doing business in China.

However, not every business entering China has the luxury of already having a “guanxi” (network) that will help them set up and succeed in China. This is where the digitalization of China starts to play an important role. You may not have the right connections at first, but by working on your online reputation, you will build a strong network while building a name for your brand in China.

Do I Need to Have a Local Team?

If you consider marketing to big cities in China such as Beijing, Shanghai, Hong Kong, Guangzhou, etc, the language might not be the biggest barrier as those cities are very internationalized, but a localization effort will be highly appreciated.

However, in smaller cities, it is recommended to work with locals or to hire people that are fluent in Mandarin Chinese, or Cantonese if you want to work in Hong Kong. It is particularly important to hire translators and interpreters if you are just entering the Chinese market and exporting your goods, as it will help you start with good basics and communicate easily with all partners.

Regulations You Should Be Aware Of When Exporting to China

Being the hub of the world, China’s government has invested in multiple infrastructures, with more than 270 airports, 268 green data centers, etc. You will be able to export goods in containers as China also has several international ports.

When it comes to regulations, China is extremely strict toward foreign companies, especially those selling food and drink products.

First of all, you should be aware that China’s laws and regulations for importing goods are constantly changing; not only do they protect public health, personal property, and the environment – but also national security. If you want to export your product to China’s mainland then you should comply with The Standardization Administration of China (SAC) issued standards.

China has five types of standards that vary based on location, company size, and industry:

  • National standards
  • Regional Standards
  • Industry standards
  • Enterprise standards for individual organizations.
  • Association standards

Essential Requirements for Exporting to China

  • A Chinese Business Licence

You can go to this website for more information.

  • Entry-Exit Permit
  • Clearance documents: Go to the Chinese government’s website for more information, or contact us via email.

When exporting products to China, you will want to make sure they arrive on time and without any unexpected delays. To do this, it’s important that your Chinese clearance documents are prepared in advance and done so correctly. Preparing these items early can help ensure the product passes through customs as quickly as possible with minimal fuss or hassle. It includes:

  • Commercial invoice
  • Packing List
  • Bill of Lading
  • Labeling requirements in order to comply with Chinese regulations in terms of ingredients

Getting a Business License in China

Many new businesses in China are unaware of the regulations that apply to their industry. The business owner should always research what is required before they start spending money on materials and getting employees up-to-speed with this information.

Some industries, like food production or medicine, require proper registration and certification before entering the Chinese market. Thus, it will depend on the industry you’re working in as well as other conditions (cross-border e-commerce, third-party, etc). However, in general, it is recommended to have a business license to make it easier.

Read: How to get a business license in China?

Protecting Your Business in China is Crucial

Registering your trademark in the Republic of China is mandatory if you want to enter the Chinese market without having to worry about your brand and products. China is in fact a first-to-file country. It means that the first company that will be registering your brand’s name the product, will have the monopoly of it.

So, be careful: Trademark in China is the first step to consider before exporting to China. If you don’t follow the steps to protect your trademark in China, you won’t be able to get any justice, and nobody will be able to help you: you will have to pay a fine or go to justice in some cases.

Read: Why should you trademark your brand & goods in China?

The Significance of Having a Chinese Name in China

The Chinese name you choose for your brand could be the difference between success and failure in China. Make a good first impression by choosing an appropriate, creative, and engaging name that will resonate with consumers from day one.

Read: Why should you get a Chinese name for your brand?

Guide to Exporting Your Products to China

The Distribution Model

(Ex: Large distribution like Carrefour)

In China, like in any specialized industry, you can find specific distributors. These are specialist distributors for all the country or by cities. They usually have their existing network of customers and offer them different types of products or services.

The traditional distribution model can be tricky for newcomers as buying agents are usually more willing to deal with suppliers already present in the market. The reason is simple: it is easier to sell products that already are popular in the country than products that are unknown to the general public.

But as we were mentioned earlier, no need to panic if you are not present on the market yet, there are solutions for you to set yourself apart and get the attention you seek from Chinese distributors.

Embracing E-Commerce: Leveraging Online Distribution

Selling Through E-Commerce Platforms in China

China’s e-commerce market is experiencing rapid growth and is projected to reach a staggering value of $2.4 trillion by 2025. Two major players, Alibaba and, dominate this sector, highlighting their prominent role in shaping the e-commerce landscape in China. Recognizing the transformative impact of China’s e-commerce expansion on business strategies is essential.

Currently valued at $1.13 trillion, China’s e-commerce market holds the title of the largest globally, accounting for nearly 50% of worldwide transactions. Projections indicate that the market will continue to flourish, with an expected growth rate of 12.42% from 2023 to 2027, ultimately culminating in a market volume of $2.375 trillion.

This immense scale presents unparalleled opportunities for businesses seeking to enter this thriving consumer marketplace, characterized by a vast customer base and promising revenue streams. Understanding and harnessing the potential of China’s e-commerce market is crucial for businesses aiming to establish a strong presence and achieve sustainable growth in this dynamic landscape.

Number of online shoppers in China

Exporting Goods to China via Cross-Border E-commerce Platforms

JD Worldwide’s website

The Chinese population is eager to buy products online because they are more convenient and easier than shopping in stores. Although you won’t need a Chinese business license to sell on these apps, we strongly suggest you partner with an entity established in China that can handle legal matters such as obtaining necessary permits.

For instance, Tmall Global pushes brands to work with TP, which are certified Alibaba third-party partners that handle everything from the registration process to logistic and customers service.

As its name indicates, cross-border e-commerce allows you to directly send your foreign products to China. Chinese consumers can buy those foreign products on specialized cross-border platforms such as Tmall Global, JD Worldwide, and of course, Kaola.

As a matter of fact, Chinese consumers are pretty confident when it comes to purchasing on cross-border e-commerce platforms as you can see from the above graphic.

Then if we take the example of Tmall Global, we see the most popular categories of products are beauty & personal care, food groceries and health supplements, and mother and baby care products.

Preferences of Chinese Consumers on E-commerce Websites

In the age of e-commerce, Chinese consumers are more than ever requiring trustworthy and accessible shopping platforms. Marketplaces provide verified brand stores that give consumers a one-stop-shop for brands to get exposure and legitimacy in China’s growing market.

Brands who want to conquer this territory will have no choice but be involved with these trusted online platforms or they’ll risk being lost in translation as their competition soars past them on search engines like Baidu (China’s version of Google).

Embracing Brick-and-Mortar Stores for Direct Selling

It is possible to sell directly to the market, by establishing your company in China and employing staff to sell your goods in brick-and-mortar boutiques. This solution usually takes more time, requires more resources but can be considered more profitable in the long term.

The sale may be made through direct selling or installing outlets. The implantation of commercial-type structures in China has risen sharply and China will be the third destination of implantation.

Leveraging Partnerships with Chinese Agents for Exporting to China

If you’re looking to make an impact in China, it may be important for business owners to find a local agent. There are many agents who wish to represent foreign companies and these agents come with their own pros & cons.

Some of the biggest agencies have the most services but smaller ones typically offer better services. You need to decide what is most valuable according to your needs and goals. Moreover, selling through Chinese agents allows you to avoid having to apply for a business license for example.

On the contrary, many SMEs have found it hard to hire local employees, which brings with its own challenges. But these businesses are finding that hiring an outsourced partner is a much simpler and less risky option for them.

For example, some of them might be able to take care of logistics so companies don’t need to worry about customs clearance or transportation of goods on the ground in-country as well as managing international clients across different time zones – all frustrations associated with hiring locals who may not be able to communicate effectively outside the country due to the language barriers and culture.

Trade Fairs and Exhibitions as Effective Engagement Platforms Connecting with Your Audience

How to find customers especially in B2B? Trade Fairs are the most popular way to identify and find new contacts in a specific sector. There are various kinds of international trade fairs and exhibitions in China, in several industries. You can look on the internet to find some, or contact us if you are looking for a specific event.

Wine Fair in China

For example, Vineexpo includes all wine professionals in Asia. This is a meeting place for all producers and distributors.

Gucci Archetypes Exhibition

Exhibitions are also a great way to engage with your audience, especially for fashion brands that can expose their creations.

How to Successfully Export to China?

Whatever option you choose, you need to work on your e-reputation through digital marketing and offline event (salon and exhibition).

Adapting to Chinese Consumers is Key: Localization

50% of brands fail because they do not adjust their business to their target audience. In order to attract Chinese consumers, you need to understand the trends at that exact period of time and be reactive.

In China, everything is going fast, so you have to go at a faster pace, and try to predict and change your plans according to their needs. You need to adapt everything in order to provide the best user experience possible as well.

Lancôme’s website

For example, you can start by creating your Chinese website, which will be crucial for your ranking on China’s leading search engine Baidu.

Dior on Baidu

Smart Digital Marketing Strategy is Essential in China

Adapting your product to the Chinese market is a big challenge for many companies. The product sold may be packaged with great success in France, in Russia but will need to be redesigned for the Chinese Market.

In most cases, the foreign company has to make changes, because the Chinese consumer lives thousands of miles from western consumers and it is, therefore logical that they do not have the same tastes, different needs, and a lot of expectations as foreign brands are in general more expensive than domestic ones.

Branding Your Product: China is a brand market, as usually Asian consumers are very attached to the brand of the product because of the concept of face and image. So the branding is essential if you want to convince Chinese consumers to buy your products.

Liu Yifei for Shiseido

Communication: Communication is probably the most important thing if you are just entering the Chinese market. You need to show and display your products, show to Chinese consumers what you have, in order for them to notice your brand.

Your communication strategy must be adapted to the Chinese market, so it is recommended to work with experts. The main way of communication for brands in China is through social media: WeChat, Weibo, Xiaohongshu, Douyin, etc.

Nature Republic on Weibo
Lining on Douyin
Ferrero on WeChat

Marketing Tools: Even in B2B, business tools have are important. You need to take advantage of everything at your disposal in order to enhance your productivity and in the end, your ROI.

Select your distribution channel: As I mentioned earlier, you have to choose a distribution channel for your products, a trustworthy distributor, or a proper way to distribute your goods, through cross-border e-commerce platforms for example.

Execution: the major problem of foreign companies in China is execution. The cultural gap between Westerners and Chinese is to take into account. But the major problem is that foreign companies are too slow to adapt and execute their plan for the Chinese market.

In order to be successful, you need to plan everything beforehand and be reactive. At GMA, we are helping companies plan their communication, advertising, and marketing strategies while keeping an eye on the latest trends.

Ready to Export to China? Contact Us Today!

We have helped companies, from big international companies to SMEs, to successfully enter the Chinese market in the best way possible. To do so, we have more than 70 international experts that are specialized in a variety of fields, from food and drinks, alcoholic beverages, fashion, shoes, luxury, cosmetics, new technologies, video games, aviation, baby products, etc.


With international experts as well as native Chinese experts, we know and understand the Chinese market. With more than 20 years of experience, we can help you identify your competitors, help you define the most appropriate strategies in terms of communication, advertising, and marketing.

By leveraging our services, you can save valuable time and focus entirely on refining your marketing strategy, supported by our team of experienced marketing experts. We are committed to simplifying the process of entering the Chinese market, enabling you to maximize your potential for success.


Contact us today and embark on a journey towards thriving in the dynamic and lucrative Chinese market.


  • Badii Ben Aich

    Exportation huile d’olive Tunisienne vers les Marchés chinois


    I would like to export chocolate to china and coffee
    Do I need special china export license?

    An information anout export restrictions to China?

    • Olivier

      Of course you need special license if you want to register your Product/Brand in China. If you want to do Crossborder, you need to get some certification, yes but it is easier.
      Contact us if you want to know more in private message.



  • Do you guys still do social bookmarking on the website?
    Many people told me to stop with that anymore
    Added to Reddit, someone will like it

  • hi we are a distributing company in iran our main products are best natural honey and good quality figs and our special confectionary named esfahan gaz we are looking for chineese customers how can you help us ???? waiting your response thank you sharif davod chief executive of sharif toos company

    • Olivier

      Hello Davod,
      We can help you. Contact us on our website, and our consultant will explain to you how we can help you to export to China.

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